Shaping the World We Imagine - 3D PERSPECTIVES · Shaping the World We Imagine –an Industry...
Transcript of Shaping the World We Imagine - 3D PERSPECTIVES · Shaping the World We Imagine –an Industry...
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Shaping the World We Imagine – an Industry Overview
Consumer Goods & Retail
Susan OLIVIER,
VP Consumer Goods & Retail
November 11th, 2014
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Industry Context
Industry Challenges
Industry Solutions
AGENDA
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Consumer Goods & Retail… covering multiple categories
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How do I... inspire creativity for my users and maintain
productivity for my operations?
How do I… meet, exceed, drive and inspire consumer
experiences?
How do I…deliver on the expectations of people and planet, while
maintaining profitability?
How do I…maintain consistent brand value in an increasingly
extended global environment for sales?
How do I…balance increased supply chain risk to deliver
operational excellence for my shareholders?
Industry Trends & Challenges | Market Transformation
Changing
Users
Changing
Consumers
Changing
Environment
Changing
Sales
Changing
Supply Chain
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……and make that digital!
• Digital transformation of Brand and Product design, development and sourcing
• The power of global collaboration
• The power of information intelligence
• The power of 3D to bring ideas to life
• No longer IF….. but WHEN and HOW
Skills? Resource impact?
Managing
complexity and risk
Costs?
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……and make that digital!
GARTNER ‘Top 10 Tech Predictions for 2015’ #1 Digital environment will drastically
change the way we do business
• Business models will become deliberately unstable…..designed to shift as consumers
shift…(with) processes designed for change (that are) agile, adaptable
• Customers will become more loyal to their brands
• By 2017…50% of consumer product investments will be redirected to customer experience innovations
• Online shopping sites will use 3D printing to personalize products
• 20% of durable goods e-tailers by 2017
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MY STORE
Deliver a unique and memorable consumer
experience across all channels
(omni-channel)
Solution Experience Strategy for Consumer Goods & Retail
A new experience in collaborative
innovation, enhancing the brand identity
MY COLLECTION
Industry Solution Experiences that deliver top line value and digital continuity for product
innovation …….and consumer environment
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Imagine a World……….
3D Design
Digital Data & Asset Management
3D Virtual Prototypes
3D Simulation
3D Marketing & Sales B2C
Dashboards, Widgets & Views
3D / Virtual Sales B2B
3D Merchandising
Project & Program Management
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Full Brand / Retailer Scenario and DS Solution Coverage
Concept Design & Develop Line Planning Merchandise Plan Visual
Merchandising
CONTENT CREATION / DIGITAL CONTINUITY / DIGITAL ASSET MANAGEMENT
DESIGN MANUFACTURING SALES & MARKETING CONCEPT SOURCING
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A new experience in collaborative innovation, enhancing the brand identity
Consumer Goods & Retail Industry Solution Experience | MY COLLECTION – Fashion
My Design
My Analytics
My 3D Model
My Virtual Showroom
My Unified Development & Sourcing
My Visual
Assortment
Planning
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Trends
& News
Ideation
Sales
Planning
Sales
Results
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MY DESIGN
…VISIT FASHIONLAB IN
THE 3DEXPERIENCE
PLAYGROUND
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From Sketch to 3D Modeling and Rendering
3D Simulation ( Partner Products)
Realistic Background (3DXcite)
Realistic Avatar & Materials (3DXcite)
Sketch (Adobe Illustrator)
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Simulation with MY 3D MODEL
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Simulation with MY 3D MODEL
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MY VISUAL ASSORTMENT PLANNING
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MY VIRTUAL SHOWROOM
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3D Content Collaboration
My Store Layout
My Analytics
My Virtual Merchandising
My Shopping
Experience
Deliver a unique and memorable consumer experience across all channels
Consumer Goods & Retail Industry Solution Experience | MY STORE
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Facettes
Product Categories
Price Ranges
Inventory Positions
Location
Traffic View |
Shopping Basket
0
10000
20000
30000
40000
50000
60000
70000
09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20
Store Sales by Hour
3600 Real-time Information
MY ANALYTICS
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Full Brand / Retailer Scenario and DS Solution Coverage
Concept Design & Develop Line Planning Merchandise Plan Visual
Merchandising
CONTENT CREATION / DIGITAL CONTINUITY / DIGITAL ASSET MANAGEMENT