Shaping the Market Offerings
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Transcript of Shaping the Market Offerings
![Page 1: Shaping the Market Offerings](https://reader031.fdocuments.us/reader031/viewer/2022020207/55a267771a28abc36b8b47de/html5/thumbnails/1.jpg)
WHAT DO I WANT?
Mila Roselle VidaAteneo Graduate School of Business
Shaping the Market Offerings
ph.linkedin.com/pub/mila-roselle-vida/a4/2b8/343
![Page 2: Shaping the Market Offerings](https://reader031.fdocuments.us/reader031/viewer/2022020207/55a267771a28abc36b8b47de/html5/thumbnails/2.jpg)
Outline:
What….1. ..can you give? (products)2. ..makes you special? (product
differentiation)3. ..do I want it with? (product mix)4. ..can you do? (services)5. ..makes you different? (service
differentiation)6. ..makes you better? (service quality)
![Page 3: Shaping the Market Offerings](https://reader031.fdocuments.us/reader031/viewer/2022020207/55a267771a28abc36b8b47de/html5/thumbnails/3.jpg)
Outline:
What….1. ..can you give? (products)2. ..makes you special? (product
differentiation)3. ..do I want it with? (product mix)4. ..can you do? (services)5. ..makes you different? (service
differentiation)6. ..makes you better? (service quality)
![Page 4: Shaping the Market Offerings](https://reader031.fdocuments.us/reader031/viewer/2022020207/55a267771a28abc36b8b47de/html5/thumbnails/4.jpg)
Products- anything offered to satisfy want/needs
Can be:1. Durable/Non-Durable2. Tangible/Intangible3. Consumer/Industrial Goods
Shaping the Market Offerings Concept 1:
What can you give?
![Page 5: Shaping the Market Offerings](https://reader031.fdocuments.us/reader031/viewer/2022020207/55a267771a28abc36b8b47de/html5/thumbnails/5.jpg)
Customer Value can be the:
1. Core benefit2. Basic Product3. Expected Product4. Augmented Product5. Potential Product
Shaping the Market Offerings Concept 1:
What can you give?
![Page 6: Shaping the Market Offerings](https://reader031.fdocuments.us/reader031/viewer/2022020207/55a267771a28abc36b8b47de/html5/thumbnails/6.jpg)
Outline:
What….1. ..can you give? (products)2. ..makes you special? (product
differentiation)3. ..do I want it with? (product mix)4. ..can you do? (services)5. ..makes you different? (service
differentiation)6. ..makes you better? (service quality)
![Page 7: Shaping the Market Offerings](https://reader031.fdocuments.us/reader031/viewer/2022020207/55a267771a28abc36b8b47de/html5/thumbnails/7.jpg)
Products can be differentiated by:
1. Form2. Features3. Customization4. Performance Quality5. Conformance Quality
Shaping the Market Offerings Concept 2:
What makes you special?
![Page 8: Shaping the Market Offerings](https://reader031.fdocuments.us/reader031/viewer/2022020207/55a267771a28abc36b8b47de/html5/thumbnails/8.jpg)
Products can be differentiated by:
6. Durability7. Reliability8. Reparability9. Style
Shaping the Market Offerings Concept 2:
What makes you special?
![Page 9: Shaping the Market Offerings](https://reader031.fdocuments.us/reader031/viewer/2022020207/55a267771a28abc36b8b47de/html5/thumbnails/9.jpg)
Outline:
What….1. ..can you give? (products)2. ..makes you special? (product
differentiation)3. ..do I want it with? (product mix)4. ..can you do? (services)5. ..makes you different? (service
differentiation)6. ..makes you better? (service quality)
![Page 10: Shaping the Market Offerings](https://reader031.fdocuments.us/reader031/viewer/2022020207/55a267771a28abc36b8b47de/html5/thumbnails/10.jpg)
Product mixes are characterized by:
1. Width2. Length3. Depth4. Consistency
Shaping the Market Offerings Concept 3:
What do I want with it?
![Page 11: Shaping the Market Offerings](https://reader031.fdocuments.us/reader031/viewer/2022020207/55a267771a28abc36b8b47de/html5/thumbnails/11.jpg)
Outline:
What….1. ..can you give? (products)2. ..makes you special? (product
differentiation)3. ..do I want it with? (product mix)4. ..can you do? (services)5. ..makes you different? (service
differentiation)6. ..makes you better? (service quality)
![Page 12: Shaping the Market Offerings](https://reader031.fdocuments.us/reader031/viewer/2022020207/55a267771a28abc36b8b47de/html5/thumbnails/12.jpg)
Services- act or performance, intangible, does not result in ownership
Characteristics:1. Intangibility2. Inseparability3. Variability4. Perishability
Shaping the Market Offerings Concept 4:
What can you do?
![Page 13: Shaping the Market Offerings](https://reader031.fdocuments.us/reader031/viewer/2022020207/55a267771a28abc36b8b47de/html5/thumbnails/13.jpg)
Outline:
What….1. ..can you give? (products)2. ..makes you special? (product
differentiation)3. ..do I want it with? (product mix)4. ..can you do? (services)5. ..makes you different? (service
differentiation)6. ..makes you better? (service quality)
![Page 14: Shaping the Market Offerings](https://reader031.fdocuments.us/reader031/viewer/2022020207/55a267771a28abc36b8b47de/html5/thumbnails/14.jpg)
Service can be differentiated by:
1. Ordering Ease2. Delivery3. Installation4. Customer Training5. Customer Consulting6. Maintenance and Repair
Shaping the Market Offerings Concept 5:
What makes you different?
![Page 15: Shaping the Market Offerings](https://reader031.fdocuments.us/reader031/viewer/2022020207/55a267771a28abc36b8b47de/html5/thumbnails/15.jpg)
Outline:
What….1. ..can you give? (products)2. ..makes you special? (product
differentiation)3. ..do I want it with? (product mix)4. ..can you do? (services)5. ..makes you different? (service
differentiation)6. ..makes you better? (service quality)
![Page 16: Shaping the Market Offerings](https://reader031.fdocuments.us/reader031/viewer/2022020207/55a267771a28abc36b8b47de/html5/thumbnails/16.jpg)
Make yourself stand out through:
1. Customer relationship2. Marketing excellence3. Differentiation of service4. Managing customer expectations5. Quality of service
Shaping the Market Offerings Concept 6:
What makes you better?
![Page 17: Shaping the Market Offerings](https://reader031.fdocuments.us/reader031/viewer/2022020207/55a267771a28abc36b8b47de/html5/thumbnails/17.jpg)
Summary:
Market Offerings can be1. tangible goods. (products)2. differentiated even if similar.3. complemented with other products.4. intangible. (services)5. different in each encounter.6. improved with the customers and
employees as partners.
![Page 18: Shaping the Market Offerings](https://reader031.fdocuments.us/reader031/viewer/2022020207/55a267771a28abc36b8b47de/html5/thumbnails/18.jpg)
My Conclusion: Market Offerings
For a product or service to be successful,even if it’s the same as others,
it needs to stand out and
regard the customers as partners.
![Page 19: Shaping the Market Offerings](https://reader031.fdocuments.us/reader031/viewer/2022020207/55a267771a28abc36b8b47de/html5/thumbnails/19.jpg)
WHAT DO I WANT?
Mila Roselle VidaAteneo Graduate School of Business
Shaping the Market Offerings