Shaping the e-shopping experience towards 2020
-
Upload
dimitris-chazapis -
Category
Marketing
-
view
321 -
download
1
description
Transcript of Shaping the e-shopping experience towards 2020
![Page 1: Shaping the e-shopping experience towards 2020](https://reader034.fdocuments.us/reader034/viewer/2022051817/5487ec5eb47959f10c8b55fb/html5/thumbnails/1.jpg)
Shaping
the e-shopping experience
towards 2020
Theodosis Genitsaridis, Account Manager
Dimitris Chazapis, Communications & Marketing Executive
1/15
![Page 2: Shaping the e-shopping experience towards 2020](https://reader034.fdocuments.us/reader034/viewer/2022051817/5487ec5eb47959f10c8b55fb/html5/thumbnails/2.jpg)
2/15
![Page 3: Shaping the e-shopping experience towards 2020](https://reader034.fdocuments.us/reader034/viewer/2022051817/5487ec5eb47959f10c8b55fb/html5/thumbnails/3.jpg)
3/15
![Page 4: Shaping the e-shopping experience towards 2020](https://reader034.fdocuments.us/reader034/viewer/2022051817/5487ec5eb47959f10c8b55fb/html5/thumbnails/4.jpg)
4/15
![Page 5: Shaping the e-shopping experience towards 2020](https://reader034.fdocuments.us/reader034/viewer/2022051817/5487ec5eb47959f10c8b55fb/html5/thumbnails/5.jpg)
• Simple
• Short
• Indicative of your business
• Easy learning
Domain name
5/15
![Page 6: Shaping the e-shopping experience towards 2020](https://reader034.fdocuments.us/reader034/viewer/2022051817/5487ec5eb47959f10c8b55fb/html5/thumbnails/6.jpg)
Design - Structure
• Do not distract your customers
• Checkout is the goal
• The less questions, the best!
• Follow modern techniques
• Mobile is not trendy, it is a trend!
6/15
![Page 7: Shaping the e-shopping experience towards 2020](https://reader034.fdocuments.us/reader034/viewer/2022051817/5487ec5eb47959f10c8b55fb/html5/thumbnails/7.jpg)
7/15
![Page 8: Shaping the e-shopping experience towards 2020](https://reader034.fdocuments.us/reader034/viewer/2022051817/5487ec5eb47959f10c8b55fb/html5/thumbnails/8.jpg)
8/15
![Page 9: Shaping the e-shopping experience towards 2020](https://reader034.fdocuments.us/reader034/viewer/2022051817/5487ec5eb47959f10c8b55fb/html5/thumbnails/9.jpg)
Protect your e-shop / Protect YOU
• Terms
• Conditions
• Privacy
• Security
9/15
![Page 10: Shaping the e-shopping experience towards 2020](https://reader034.fdocuments.us/reader034/viewer/2022051817/5487ec5eb47959f10c8b55fb/html5/thumbnails/10.jpg)
E-shop personnel
• Qualified
• Expertise
• Dedicated to e-shop
• Always stand-by
10/15
![Page 11: Shaping the e-shopping experience towards 2020](https://reader034.fdocuments.us/reader034/viewer/2022051817/5487ec5eb47959f10c8b55fb/html5/thumbnails/11.jpg)
The cart is gone, the journey is on
• Communication with the customer
(welcome, track the order etc.)
• Return / Refund / Service
• Courier is your best friend
• Returning customer
11/15
![Page 12: Shaping the e-shopping experience towards 2020](https://reader034.fdocuments.us/reader034/viewer/2022051817/5487ec5eb47959f10c8b55fb/html5/thumbnails/12.jpg)
![Page 13: Shaping the e-shopping experience towards 2020](https://reader034.fdocuments.us/reader034/viewer/2022051817/5487ec5eb47959f10c8b55fb/html5/thumbnails/13.jpg)
The insider
• Know your products
• Choose reliable partners
• Be a shopper of your shop
• Promote your business (banner campaigns, off-
site presence)
13/15
![Page 14: Shaping the e-shopping experience towards 2020](https://reader034.fdocuments.us/reader034/viewer/2022051817/5487ec5eb47959f10c8b55fb/html5/thumbnails/14.jpg)
The system
• ERP & Business software are investments!
• S(tart) E(mpowering) your O(perations)
• DO NOT FORGET Content updates
• Listen to their heart / Customer feedback
14/15
![Page 15: Shaping the e-shopping experience towards 2020](https://reader034.fdocuments.us/reader034/viewer/2022051817/5487ec5eb47959f10c8b55fb/html5/thumbnails/15.jpg)
True
Honest
Real
Patient
15/15
![Page 16: Shaping the e-shopping experience towards 2020](https://reader034.fdocuments.us/reader034/viewer/2022051817/5487ec5eb47959f10c8b55fb/html5/thumbnails/16.jpg)
16/15
![Page 17: Shaping the e-shopping experience towards 2020](https://reader034.fdocuments.us/reader034/viewer/2022051817/5487ec5eb47959f10c8b55fb/html5/thumbnails/17.jpg)
17/15