EMAIL PLAYBOOK & WORKFLOW

Shannon Crabill

#LitmusLive | shannoncrabill.com/litmuslive

THE PROBLEM#LitmusLive | shannoncrabill.com/litmuslive

“I need to send an invite/newsletter/product/etc. type of email. What are

my options?”

#LitmusLive | shannoncrabill.com/litmuslive

EMAIL PLAYBOOK#LitmusLive | shannoncrabill.com/litmuslive

CASE STUDIES#LitmusLive | shannoncrabill.com/litmuslive

“What other options are there?”

#LitmusLive | shannoncrabill.com/litmuslive

#LitmusLive | shannoncrabill.com/litmuslive

“I’d like to hear stats from outside ofthe company”

#LitmusLive | shannoncrabill.com/litmuslive

Gifs increase click rates by 48% - Emma

#LitmusLive | shannoncrabill.com/litmuslive

"What does this look like on mobile?”

#LitmusLive | shannoncrabill.com/litmuslive

#LitmusLive | shannoncrabill.com/litmuslive

"Which is the better? A or B?"

#LitmusLive | shannoncrabill.com/litmuslive

ACTION ITEMS#LitmusLive | shannoncrabill.com/litmuslive

Map current workflow to identify pain points

#LitmusLive | shannoncrabill.com/litmuslive

Source: goleansixsigma#LitmusLive | shannoncrabill.com/litmuslive

Empathy maps are a valuable tool

#LitmusLive | shannoncrabill.com/litmuslive

Source: UXPin#LitmusLive | shannoncrabill.com/litmuslive

FINALLY#LitmusLive | shannoncrabill.com/litmuslive

This is a living document and that's ok :)

#LitmusLive | shannoncrabill.com/litmuslive

THANK YOU!#LitmusLive | shannoncrabill.com/litmuslive