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INTRODUCTION

• Tomato is important commercial vegetable crop in Kolar district of Karnataka

• Farmers are cultivating this crop from a very long period of time

• The UASB,IIHR provides research evidences in tomato cultivation to farmers

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Cont…

• Tomato farmers in Kolar district are adopting improved varieties of tomato crops and its production technology under irrigation.

• There has been no research study on the communication behaviour of farmers cultivating irrigation tomato crop in Kolar district

Definition of communication Definition of communication behaviourbehaviour

• According to Dube(1958): “Communication behaviour is a process which involves giving as well as receiving information”

• According to Bloom(1953): “Communication is receiving the information for desire understanding”

• According to Berlo(1960): “Communication is the individuals who receives message also acts as a source”

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Scope of the study

• Information seeking behaviour

• Information reinforcing behaviour

• Knowledge of farmers regarding improved practices of tomato crops

• Attitudes towards the improved technologies of the tomato crops

• Adoption of recommended practices of tomato crop

• Credibility of information

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objectives • To study the communication behaviour of

tomato farmers• To identify the association if any between

age, education and cosmopoliteness of tomato farmers and their communication behaviour.

• To ascertain the association if any between organizational participation and size of family labour of tomoto farmara and their communication behaviour; and

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• To find out the association if any between decision making pattern and economic status of tomato farmers and their communication behaviour.

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Methodology

Locale of the study Selection of taluks and revenue villages Population Sample Developing communication behaviour index Quantification and categories of communication

behavior index Developing the interview schedule Collection of data Qualification and categorization of intervening variable, andAnalyses of data

Major findings

• Communication behaviour of tomato farmers

• Influnce of age of tomoto farmers on their communication behavoiur

• Association between education and decision making pattern of tomato farmer and their communication behaviour

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• Organisational participation and their communication behaviour, and

• Size of family labour and economic status of tomato farmers and their communication behavior.

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MAJOR FINDINGS•Majority of respondents prefer traditional communication media

•The authority should take adequate training & work shops

•The higher & middle level extn personnel using ACM at greater extent •Lack of software in local languages

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