GROUP MEMBERS

• ERUM ABID• MADIHA AHMED• NAVEEN NAQVI• NUMRAH SOHAIL• SAMINA FATIMA• SADAF ZAKI• SHAHEENA ASLAM

http://www.shanfoods.com/Index.aspx

INTRODUCTIONShan Foods (Pvt) Ltd. Is a rapidly growing food company with presence in over 50 countries.

Strengthening their departments with candidates having extra ordinary positive energy, obtain and edge in technology, and determined in execution, with a passion for excellence.

Erum Abid

HISTORYShan Foods started from a single small room some twenty five years ago.

Management decided to launch its very own brand and start a full-scale manufacturing unit to cater to the taste of the local public.

Shan is one of the largest exporters of premium quality packaged spices, recipe mixes, pickles and desserts with products adding taste and flavours.

VISIONTo be a global leader in food products and socially responsible company that attains its quality standards so that Shan stands for tradition, trust and good taste.

Madiha Ahmed

MISSION• To continuously develop and produce quality products.• To be a consumer oriented company with keen insigne of food product.• To obtain optimum results and retain highest quality standard through efficient and motivation human resource.

SHAN FOOD COMPETITIVE EDGEShan Food always have an aggressive strategy.

Strategy implemented by Shan is Think Globally and Act Locally.

whereby Shan is capturing middle class who can’t afford restaurant or prefer to eat home.

Shan tends to place the brand internationally by getting all international certification and winning award.

PRODUCTS OF SHAN FOODS• Biryani products• Authentic curries• Stir fried food• Lavish fried food• Chat Masala• Sumptuous BBQ• Pickle product• Deserts• Plain spices

SUPPLY CHAIN PROCESS• A company becomes stronger when its supply chain is well equipped to meet every challenge.

• Supply chain team of Shan foods ensure that goods or shipment reach their destination well in time.

Naveen Naqvi

Plan Source Make Deliver Buy

PLAN• The planning process of Shan foods is depending on S&OP.

• The planning purpose of shan foods is to achieved the target of R=R.

• Shan foods believed that planning should be right and in efficient manner.

SOURCE• The main objective of Shan foods sourcing department is to work with quality suppliers.• The department diligently pick and select the best quality spices. • Company pays extra attention in obtaining raw material.

MAKE• The make process of SCOR model is referred to the production or manufacturing facilities. • Shan foods are dedicated to ensure the consistency of product by using well equipped production techniques.

Numrah Sohail

DELIVER• The supply chain team ensure that the goods or shipments reach their destinations well in time to match market trends and customer demand.

DISTRIBUTORS

Country No of distributors

Pakistan 450

America 12

South Africa 01

Saudi Arabia 01

United kingdom 04

WAREHOUSES The ware house of shan foods is located at the following areas:

• Karachi• Rawalpindi• Hyderabad• Lahore• Multan

• In this last step, the product is deliver to the customer through different distribution channels.

• Shan Foods always satisfy their customers by providing them high quality products always on time.

BUY

Samina Fatima

TECHNOLOGY

• They have employed ERP & SAP system to improve efficiency & to achieve their vision.

• The two most advanced technologies are fleet control system & V-Lock.

FLEET ON CONTROL SYSTEMIts a system that allows the tracking of those vehicles which are currently on the road.

ADVANTAGES• Real time vehicle monitoring.

• Control over the work of various sensors in a vehicle.

• Cost reduction

• Profit maximization.

• Vehicle operational safety improvement.

V-LOCK• The company use the technology in packaging to keep the spices safe from bacteria and moisture.

• The products of Shan Foods are then preserved as the Just perfect blend through V-Lock packing technology to ensure lasting freshness and taste.

Sadaf Zaki

VALUE ADDED

• Recipe of different dishes.• Widely available almost.• Adapting and implementing latest technologies to offer a variety of foods products.• Maintaining quality and safety standards all time.

SHAN FOOD STRATEGIC PATH• Shan Food like to concentrate on single product with intensive strategy and there is no aggressive strategy to penetrate national market or diversified into other products.

• It will have to get public in short term and plan for magnitude growth to compete with international seller.

LARGER EXPORTERShan is the largest exporter of premium quality packaged spices, spices mixes, food mixes, rice mixes to USA ,Canada, UK , Germany , Holland, Malaysia, Middle East , South Asia, Japan , Singapore, Thailand etc

Shaheena Aslam

CHALLENGESThe spice industry of Pakistan is a very difficult industry to compete in. The two main reason of this difficulty are: Low price competition. Involvement of many unbranded supplier.

A major factor that creates competition in this industry is brand loyalty because certain taste attitudes can only be satisfied with certain brands

CHALLENGESShan was vigilant and responded well enough to the market condition. Today Shan's growth rate is more than 50% and it is industry giant having about 40% of the shares of branded spices industry.

RECOMMENDATIONApart from everything, one of the growing sector in food industry is the frozen foods, though a new field for Shan foods but with the current performance in spices and the quality it maintains, Shan has strong chances in making its mark in the frozen food category as well.

CONCLUSIONConvenience, environmental concern, increasing acceptance of food as having therapeutic value are some of the dimensions, organization needs to study and develop new users for their spices

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