Shams Marina District Presentation

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SHAMS CITY MARINA DISTRICT

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Shams Marina District is a vertically integretated mixed-use design project in Abu Dhabi.

Transcript of Shams Marina District Presentation

  • 1. SHAMS CITYMARINA DISTRICT

2. SorouhSorouh, one of the regions largest real estate development companies, believes in developingcommunities that provide a balanced lifestyle, by creating environments that promote healthy mindsand bodies, facilitate interaction and inspire the spirit through beautiful and environmentally friendlydesign.CallisonCallison, one of the leading design rms in the world (World Architecture, 2003-2008), plans anddesigns retail, hospitality, mixed-use, residential, corporate and healthcare projects worldwide.24 NOVEMBER 2008 SOROUH | CALLISON 3. CONTENTSI & II VISION & BRAND DEFINITION IIIPODIUM CONCEPTS IVRESIDENTIAL TOWER CONCEPTS VHOTEL TOWER CONCEPTSVIAREA CALCULATIONS 24 NOVEMBER 2008 SOROUH | CALLISON 4. I & IIVISION & BRAND DEFINITION24 NOVEMBER 2008 SOROUH | CALLISON 5. Designing for successSuccess factors: Achieved through: }PositioningRelevant+Compelling Concept & ExecutionDierentiating+Marketing 24 NOVEMBER 2008 SOROUH | CALLISON 6. The right project at the right time Residential demand high, inventory low Retail centers expected to double, but repetitive and undierentiated Hotel rooms to grow 2.5x by 2012; Branded residences non-existent today Marina/berth growth fueling boating demandShams Marina ideally positioned to meet this growth*Source: TRI Hospitality Consulting24 NOVEMBER 2008 SOROUH | CALLISON 7. Market position URBAN ShamsHarbour Marina Al ReemHeights Bay Urban-oriented CityIsland A destination with community appeal Dubai Extraordinary place to live, shop and playMarina Shams MarinaNEIGHBORHOOD DESTINATIONDubai FestivalAl RahaCityBeachSaadiyatYas IslandIslandMadinatJumeirah RESORT24 NOVEMBER 2008 SOROUH | CALLISON 8. Urban seing; marina living Target Audiences: Primary: residential buyers Secondary: shoppers, oce workers, corporations, investors Common Ground Desire mix of uses Seek premium quality Want locations that signal status Energized by marina seing24 NOVEMBER 2008 SOROUH | CALLISON 9. Use mapE XCLUSIVE LUXU RY Uses/amenities envisioned at high end BrandedResidencesof premium Residential Entertain-Hotel Sophisticated and tastefulment Retail For selective segment, but not exclusiveFood &BeverageFAM I LY Balanced towards adults, without neglecting AD U LT Marinafamilies MAS S LUXU RY 24 NOVEMBER 2008 SOROUH | CALLISON 10. POSITIONINGA uniquely intimateurban marina Allows for eortless transition between marina and urban lifestyles Precious quality of water and human scale of project creates unique intimacy 24 NOVEMBER 2008 SOROUH | CALLISON 11. Brand Positioning StatementThe Brand Positioning Statement is the impression we seek to create in the mind of ourtarget audience it is how we want them to think of the Marina District. Premium and rened An active mix of urbanaesthetic and level of uses at a pace that qualityUrban amenitiesallows you to enjoy itseamlessly integratedMARINA DISTRICT, SHAMS CITY:Urban sophistication within auniquely intimate marina community.The comfortable feeling and sense-of-place created byFurther reinforced by An idyllic pleasure-cra marina Positioning Shorthand: the size, shape and emotivequality of the waterthe scale, design andorganization of usessurrounded by residential,hospitality, retail and F&B/Uniquely intimateand amenities entertainment oeringsurban marina.24 NOVEMBER 2008 SOROUH | CALLISON 12. Brand Aributes Dening the character of the Marina District: Captivating A magical connection that is inspiring and upliing Vibrant with Layers Full of life; creating interest and intrigue Casual Tempo Active but not frenetic; a go-at-your-own-pace aitude Sense of Hospitality Warm, gracious and welcoming24 NOVEMBER 2008 SOROUH | CALLISON 13. The intimate natureof this captivating marina communitytransports you to another world,where time becomes timeless and life is perfected. In a word ideal.24 NOVEMBER 2008 SOROUH | CALLISON 14. [Water] lls us with agratication that exceeds thedelight of the senses. Antoine de Saint-Exupery 24 NOVEMBER 2008 SOROUH | CALLISON 15. So too, will Shams City,Marina District 24 NOVEMBER 2008 SOROUH | CALLISON 16. Complementing thebeauty, simplicity andallure of waterTaking cues from watersmany wonders Exciting, familiar, ever-changing Design reective of shapes created by waters elegant movements Water features throughout24 NOVEMBER 2008 SOROUH | CALLISON 17. Whether residing inor visiting the MarinaDistrict, experience afeeling like no other Sophisticated, rened quality and aesthetic Emotional connection of comfort and well-being Natural transitions between marina and urban lifestyles24 NOVEMBER 2008 SOROUH | CALLISON 18. When everythingis in balance, livingis eortless Residences for those with discerning tastes Breathtaking design and unparalleled views Luxury amenities and conveniences Everything for mind, body and soul 24 NOVEMBER 2008 SOROUH | CALLISON 19. Shopping andentertainment inan extraordinaryseing Spectrum of high-end oerings Ever-evolving, ever-changing A shopping and entertainment destination 24 NOVEMBER 2008 SOROUH | CALLISON 20. Immerse yourself inan exceptional marinaexperience Breathtaking views Exclusive hotel drop-o Private yacht club Full-service marina concierge 24 NOVEMBER 2008 SOROUH | CALLISON 21. Residents aretreated like guests.And vice versa. World-class boutique hotel Up to 175 keys; 181 branded residences Separate resident/guest amenity decks A destination unto itself 24 NOVEMBER 2008 SOROUH | CALLISON 22. Project Entry24 NOVEMBER 2008 SOROUH | CALLISON 23. Retail Drop O 24 NOVEMBER 2008 SOROUH | CALLISON 24. Grand Stair to Marina24 NOVEMBER 2008 SOROUH | CALLISON 25. Bridge Connection24 NOVEMBER 2008 SOROUH | CALLISON 26. Residential Drop O24 NOVEMBER 2008 SOROUH | CALLISON 27. Penthouse Unit 24 NOVEMBER 2008 SOROUH | CALLISON 28. Amenities Deck 24 NOVEMBER 2008 SOROUH | CALLISON 29. Townhouses 24 NOVEMBER 2008 SOROUH | CALLISON 30. Poolside Cabanas 24 NOVEMBER 2008 SOROUH | CALLISON 31. Hotel Amenities Deck 24 NOVEMBER 2008 SOROUH | CALLISON 32. Poolside Restaurant & Lounge 24 NOVEMBER 2008 SOROUH | CALLISON 33. Water Arrival24 NOVEMBER 2008 SOROUH | CALLISON 34. Welcome to Shams City, Marina District:A true destination that is destined for greatness. 24 NOVEMBER 2008 SOROUH | CALLISON 35. IIIPODIUM CONCEPTS24 NOVEMBER 2008 SOROUH | CALLISON 36. Illustrative Site Plan Boutique Hotel and Branded ResidencesVicinity Map SignatureResidential Tower Resort Hotel Palm Colonnade Central Navigable CanalBusiness DistrictMarina District Integrated Shading Deviceover Townhouses Gateway District Water Feature NRetail Drop Off24 NOVEMBER 2008SOROUH | CALLISON 37. Amenities Level Plan+ 16.25m Project Summary at +16.25m Townhouse Units Hotel Spa andResidential Tower GFA 5,220 smSignatureFitness OfferingResidential Townhouse GFA 10,325 sm Residential Tower Open to Retail / Hotel GFA 3,500 smCinema Entertainment /Operable Skylight to 47 2,660smHotel Drop-OffRetail GLAEntertainment GLA0 sm2,600 smNavigable Canal BelowBelow4648 LandscapedTOTAL:21,685 sm Sport FacilityPool DeckChildrens Play Area Hotel Bungalow Suites Landscaped Pool& Amenity Deck45 Poolside Food and Beverage Pedestrian Bridge Childrens Anchor Play Area In-line Retail27 Food & Beverage Residential Tower/Townhouse Hotel Back of HousePoolside Cabanas 26Residential ParkingRetail/Entertainment Parking Open to Pedestrian Entry / RetailDrop-Off Below N Landscaped HOTEL BY25100 Pocket Park OTHERS0 50200 24 NOVEMBER 2008 SOROUH | CALLISON 38. L2 Street Level Plan+ 8.25mRetail /Project Summary at +8.25m Grocery Drop-Off Entertainment / Residential Tower GFA3,145 smHotel Drop-Off Signature Hotel GFA4,410 smResidential BrandedRetail GLA 12,670 smLobby and Core Cinema47 2,660smResidences Lobby Entertainment GLA TOTAL:2,660 sm22,885 smResidential 4648 Boutique Hotel LobbyDrop -Off for Access to CombinedTowers 45 and 46Servicing Loop ENTERTAINMENTOpen to Navigable 45Two-Level PromenadeFood and Beverage Canal belowPedestrian BridgeFOOD & GIFTS Single-LoadedRetail ArmatureAnchor Single-Loaded In-line RetailRetail Armature27 Food & Beverage Residential Tower/TownhouseRetailAdministrativeFASHIONHotel Back of HouseOfcesProposed 26Residential ParkingRetail/Entertainment ParkingGrand PedestrianSlip Road Retail Entry Stairs Retail / Anchor NEntertainment 2,820smHOTEL BY25 100Drop-offOTHERS 05020024 NOVEMBER 2008SOROUH | CALLISON 39. L1 Marina Level Plan + 2.75mProject Summary at +2.75mGroceryResidential Tower GFA1,035 sm Speed Ramp 4,090smAccess to RetailHotel GFA1,395 sm Drop-Off and Street Retail GLA 17,905 sm Level TenantsResidential Parking 47Boutique Hotel / Entertainment GLA TOTAL:12,280 sm32,615 sm Branded Residences Double-Loaded4648 Drop-Off at +5M Residential Parking89 Stalls Retail / F&BHotel Parking0 StallsArmature Service Ramp Retail/Ent Parking 0 StallsNavigable CanalHotel Back of TOTAL PARKING89 StallsENTERTAINMENT 45House FunctionsOperable PedestrianFOOD & GIFTSBridge AcrossMarina (155 SLIPS)AnchorCanalIn-line Retail Single-Loaded 27Food & Beverage Residential Tower/TownhouseRetail ArmatureFASHION Hotel Back of HouseAccess to Retail26 Residential ParkingRetail/Entertainment ParkingDrop-Off and Street LevelTenantsAnchorN 2,750smHOTEL BY 25 100 OTHERSService Ramp 05020024 NOVEMBER 2008SOROUH | CALLISON 40. P3 Parking Level Plan - 7.7m Project Summary at -7.7m Service Ramp Garage GFA 64,610 sm Loading Docks Residential CoreTOTAL: 64,610 sm Residential Parking 836 Stalls Hotel Shuttle Lifts Residential47 Hotel Parking Retail/Ent Parking0 Stalls 491 StallsParking 46Branded Residential TOTAL PARKING1,327 Stalls Retail Core48 Parking Speed RampResidential Core45 Retail /EntertainmentParkingAnchor In-line Retail27 Food & Beverage Residential Tower/Townhouse HotelParking Ramp Back of House 26Residential ParkingRetail/Entertainment ParkingService Ramp Speed Ramp N HOTEL BY25 100OTHERS 05020024 NOVEMBER 2008SOROUH | CALLISON 41. Section Parcel 27SignatureResidentialTower Beyond Key PlanIntegratedShadingDeviceOperable GlassWall and SunShading Device Residential TownhouseLandscaped Drop-Off at +7.75 m TownhouseAmenity Deck andSlip Road Townhouses at Retail + 8.25m +16.25m AnchorStreet at +7.5m In-line RetailMarina PromenadeFood & BeverageRes. Parking at +2.75m Retail + 2.75m Residentialat +2.5mResidential Tower/TownhouseRampResidential Parking at -0.9mRetail Parking at -0.9m HotelMarina High TideBack of HouseRetail Parking at -4.3mService/Loading Route at -7.7mat +0.0mResidential ParkingRetail Parking at -7.7mStructural CapacityRetail/Entertainment ParkingResidential Parking at -11.1mof Quay Wall to beVeried 24 NOVEMBER 2008SOROUH | CALLISON 42. SectionParcel 47 Operable Skylight Double Loaded Retail Armature Marina Viewing Key PlanSignatureBalconyResidentialOperable GlassTower Beyond Wall and Sun Shading Device Landscaped Amenity Deck and Residential Townhouses at Drop-off+16.25m Anchor Retail at +8.25m Retail at +8.25mStreet at +7.5mIn-line Retail Marina PromenadeFood & Beverage Retail at +2.75m Retail at +2.75m Navigable at +2.5mResidential Tower/TownhouseCanal Residential Parking at -0.9m Retail Parking at -0.9m Hotel Marina High TideBack of House Service/ Residential Parking at -4.3m Retail Parking at -4.3m at +0.0mResidential Parking LoadingResidential Parking at -7.7m Retail Parking at -7.7m Structural CapacityRetail/Entertainment Parking RouteResidential Parking at -11.1m of Quay Wall to be Veried24 NOVEMBER 2008SOROUH | CALLISON 43. IVRESIDENTIAL TOWERCONCEPTS24 NOVEMBER 2008 SOROUH | CALLISON 44. Bipod Tower ConceptAerial View49 Floor Tower38 Floor TowerBoutique Hotel andBranded ResidencesHotel Bungalow SuitesPoolside Food and BeverageRetail / Entertainment PodiumMarina Promenade 24 NOVEMBER 2008 SOROUH | CALLISON 45. Bipod Tower ConceptPenthouse ViewIntegrated SunShading DevicePenthouse Unit withFacetted Curtain WallRecessed Swimming PoolPenthouse Terrace24 NOVEMBER 2008 SOROUH | CALLISON 46. Bipod Tower ConceptTower ViewsRooftop Mechanical Penthouse Units49 Floor TowerFacetted Curtain Wall38 Floor TowerIntegrated Shading and BalconiesProjected Balconiesfor Views of MarinaMechanical Floor Amenities LevelBipod Tower Efciency Townhouses38 Tower79.06% Retail/ Entertainment Podium 49 Tower79.46%TOTAL EFFICIENCY: 79.00% 24 NOVEMBER 2008 SOROUH | CALLISON 47. Bipod Tower Concept Elevations38 Floor Tower 49 Floor Tower+189.05mRooftop Mechanical Floor+185.45m2-Unit Penthouse Floors484-Unit Floors4246 Sellable Floors and 1 Mechanical Floor+149.45m5-Unit Penthouse Floors Rooftop Mechanical Floor 406-Unit Floors+145.85m39 2-Unit Penthouse Floors 37 4-Unit Floors35 Sellable Floors and 1 Mechanical Floor 35 5-Unit Penthouse Floors 33 6-Unit Floors 31 186.55m7-Unit Floors 146.95m 7-Unit Floors156-Unit Floors 13Mechanical Floor 13Mechanical Floor 12 12 6-Unit Floors6-Unit Floors 5 5+16.25m4-Unit Amenity Floors+16.25m 4-Unit Amenity Floors 3 3+8.25m RETAIL PODIUM+8.25mRETAIL PODIUM+2.75m 2+2.75m 2 1 124 NOVEMBER 2008 SOROUH | CALLISON 48. Bipod Tower ConceptTypical 6-Unit Floor Plate Plan STREET Total Gross Floor Area: 1,040 smGross Efciency: 84.0%UNITUNIT A: 3 BedroomUNIT E: 2 Bedroom Integrated ShadingBNet Usable Area: 152 smNet Usable Area: 116 smand Balconies Inset Balcony Area: 0 sm Inset Balcony Area: 0 smUNITGross Floor Area: 152 sm Gross Floor Area: 116 sm CProjected Balcony Area: 15 smProjected Balcony Area: 13 smService LiftPassenger Lifts UNIT B: 2 BedroomUNIT F: 2 BedroomNet Usable Area: 137 smNet Usable Area: 123 smUNITInset Balcony Area: 0 sm Inset Balcony Area: 0 sm UNIT AGross Floor Area: 137 sm Gross Floor Area: 123 smD Projected Balcony Area: 23 smProjected Balcony Area: 15 sm Bridge withUNIT C: 2 BedroomIntegrated SteelTruss Net Usable Area: 135 smInset Balcony Area: 0 smGross Floor Area: 135 smProjected Balcony Area: 14 sm Passenger LiftsUNIT D: 3 BedroomNet Usable Area: 159 smInset Balcony Area: 0 smGross Floor Area: 159 smProjected Balcony Area: 18 sm UNIT UNITFE Projected Balconies MARINA24 NOVEMBER 2008 SOROUH | CALLISON 49. Bipod Tower ConceptTypical 7-Unit Floor Plate PlanSTREET Total Gross Floor Area: 1,106 sm UNITGross Efciency: 85.0%CUNIT A: 3 BedroomUNIT E: 3 BedroomIntegrated ShadingUNIT Net Usable Area: 144 smNet Usable Area: 152 smand BalconiesB Inset Balcony Area: 0 sm Inset Balcony Area: 0 sm UNITGross Floor Area: 144 sm Gross Floor Area: 152 smService LiftDProjected Balcony Area: 16 smProjected Balcony Area: 18 smPassenger LiftsUNIT B: 1 BedroomUNIT F: 2 BedroomUNIT Net Usable Area: 98 sm Net Usable Area: 123 sm Inset Balcony Area: 0 sm Inset Balcony Area: 0 smA UNIT Gross Floor Area: 98 smGross Floor Area: 123 sm E Projected Balcony Area: 15 smProjected Balcony Area: 14 smAtrium toLounge Below UNIT C: 2 BedroomUNIT G: 2 BedroomBridge with Net Usable Area: 136 smNet Usable Area: 133 smIntegrated Steel Inset Balcony Area: 0 sm Inset Balcony Area: 0 smTrussGross Floor Area: 136 sm Gross Floor Area: 133 sm Projected Balcony Area: 14 smProjected Balcony Area: 15 smPassenger Lifts UNIT D: 1 Bedroom Net Usable Area: 101 sm Inset Balcony Area: 0 sm Gross Floor Area: 101 sm Projected Balcony Area: 16 sm UNIT UNITGFProjected BalconiesMARINA 24 NOVEMBER 2008 SOROUH | CALLISON 50. Bipod Tower ConceptTypical 2-Unit Penthouse Level Floor Plate Plan STREET Total Gross Floor Area: 685 smGross Efciency: 83.6%UNIT A: 4 Bedroom PenthouseIntegrated ShadingNet Usable Area: 271 smand Balconies Inset Balcony Area: 0 smGross Floor Area: 271 smService LiftProjected Balcony Area: 59 smPassenger Lifts UNIT B: 4 Bedroom PenthouseNet Usable Area: 271 smUNITUNITInset Balcony Area: 0 sm AGross Floor Area: 271 sm BProjected Balcony Area: 55 sm MARINA24 NOVEMBER 2008 SOROUH | CALLISON 51. Tripod Tower ConceptAerial View 49 Floor Tower 38 Floor Tower Boutique Hotel and Branded Residences Hotel Bungalow Suites Poolside Food and Beverage Retail / Entertainment Podium Marina Promenade24 NOVEMBER 2008 SOROUH | CALLISON 52. Tripod Tower ConceptDuplex Terrace View Facetted Curtain Wall Penthouse Terrace 24 NOVEMBER 2008 SOROUH | CALLISON 53. Tripod Tower ConceptTower ViewsRooftop Mechanical Penthouse Units49 Floor TowerFacetted Curtain Wall38 Floor TowerDuplex Units withGarden TerracesProjected Balconiesfor Views of Marina Amenities LevelTripod Tower Efciency Townhouses38 Tower80.08% Retail/ Entertainment Podium 49 Tower80.94%TOTAL EFFICIENCY: 80.05% 24 NOVEMBER 2008 SOROUH | CALLISON 54. Tripod Tower Concept Elevations38 Floor Tower49 Floor Tower+194.45m+185.45m Rooftop Mechanical Floor 491-Unit Penthouse Floors 4-Unit Penthouse Floors 476-Unit Penthouse Floor 46 5-7 Unit Duplex Floors 44+154.85m 7 Unit Floors46 Sellable Floors and 1 Mechanical Floor+145.85m Rooftop Mechanical Floor40 1 Unit Penthouse Floor5-7 Unit Duplex Floors 3838 364-Unit Penthouse Floors35 Sellable Floors and 1 Mechanical Floor 6-Unit Penthouse Floor7 Unit Floors 35 5-7 Unit Duplex Floors34 335-7 Unit Duplex Floors 7-Unit Floors 32 297 Unit Floors 191.95m 5-7 Unit Duplex Floors28 275-7 Unit Duplex Floors 26 7-Unit Floors 7 Unit Floors 152.35m 23 5-7 Unit Duplex Floors22 215-7 Unit Duplex Floors 20 7-Unit Floors 7 Unit Floors 17 5-7 Unit Duplex Floors16 155-7 Unit Duplex Floors 14 7-Unit Floors 7 Unit Floors 1111 5-7 Unit Duplex Floors10Mechanical Floor95-7 Unit Duplex Floors8 7-Unit Floors 7 Unit Floors 55+16.25m5-Unit Amenity Floors+16.25m5-Unit Amenity Floors 33+8.25m RETAIL PODIUM+8.25m RETAIL PODIUM+2.75m2 +2.75m 21 1 24 NOVEMBER 2008 SOROUH | CALLISON 55. Tripod Tower ConceptTypical 5-7 Unit Duplex Floor Plate Plan STREET Total Gross Floor Area: 1,021 sm / 962 smProjected Gross Efciency: 85.2% / 84.2%Balconies UNIT A: 1 Bedroom UNIT E: 1 BedroomNet Usable Area: 98 smNet Usable Area: 102 smUNIT UNIT Inset Balcony Area: 0 smInset Balcony Area: 0 smUNIT DGross Floor Area: 98 sm Gross Floor Area: 102 smC BProjected Balcony Area: 0 smProjected Balcony Area: 0 sm Service LiftUNIT B: 2 Bedroom UNIT F: 3 Bedroom DuplexNet Usable Area: 129 sm Net Usable Area: 195 sm UNIT Inset Balcony Area: 0 smInset Balcony Area: 0 sm UNITA Gross Floor Area: 129 smGross Floor Area: 195 sm Passenger LiftsE Projected Balcony Area: 20 sm Projected Balcony Area: 30 smUNIT C: 2 Bedroom UNIT G: 3 Bedroom DuplexNet Usable Area: 129 sm Net Usable Area: 197 smInset Balcony Area: 0 smInset Balcony Area: 0 smGross Floor Area: 129 smGross Floor Area: 197 smProjected Balcony Area: 0 smProjected Balcony Area: 30 smUNIT D: 2 BedroomNet Usable Area: 132 sm UNIT UNITUNIT UNIT Inset Balcony Area: 0 smGFGross Floor Area: 132 smG FProjected Balcony Area: 20 sm MARINADuplex PlanUpper Level24 NOVEMBER 2008 SOROUH | CALLISON 56. Tripod Tower ConceptTypical 7-Unit Floor Plate PlanSTREET Total Gross Floor Area: 1,094 sm Gross Efciency: 86.2%Projected UNIT A: 1 Bedroom UNIT E: 2 BedroomBalconies Net Usable Area: 101 sm Net Usable Area: 120 sm Inset Balcony Area: 0 smInset Balcony Area: 0 smUNITUNIT Gross Floor Area: 101 smGross Floor Area: 120 sm UNIT B C Projected Balcony Area: 0 smProjected Balcony Area: 0 sm D Service LiftUNIT B: 2 Bedroom UNIT F: 3 Bedroom Net Usable Area: 129 sm Net Usable Area: 146 smUNIT Inset Balcony Area: 0 smInset Balcony Area: 0 sm UNITE Gross Floor Area: 129 smGross Floor Area: 146 smAProjected Balcony Area: 20 sm Projected Balcony Area: 9 sm Passenger Lifts UNIT C: 2 Bedroom UNIT G: 3 Bedroom Net Usable Area: 120 sm Net Usable Area: 147 sm Inset Balcony Area: 0 smInset Balcony Area: 0 sm Gross Floor Area: 120 smGross Floor Area: 147 sm Projected Balcony Area: 0 smProjected Balcony Area: 9 sm UNIT D: 2 Bedroom Net Usable Area: 126 sm Inset Balcony Area: 0 sm Gross Floor Area: 126 smUNIT UNITProjected Balcony Area: 20 sm GFProjectedBalconiesMARINA24 NOVEMBER 2008 SOROUH | CALLISON 57. Tripod Tower ConceptTypical 4-Unit Penthouse Level Floor Plate Plan STREET Total Gross Floor Area: 731 smGross Efciency: 79.0% Projected BalconiesUNIT A: 1 BedroomNet Usable Area: 98 smInset Balcony Area: 0 smUNITGross Floor Area: 98 sm CProjected Balcony Area: 0 smService LiftUNIT B: 2 Bedroom UNITNet Usable Area: 117 smB Inset Balcony Area: 0 smUNITUNITGross Floor Area: 117 sm A DProjected Balcony Area: 20 smPassenger LiftsUNIT C: 2 BedroomNet Usable Area: 76 smInset Balcony Area: 0 smGross Floor Area: 76 smProjected Balcony Area: 0 smUNIT D: 4 Bedroom PenthouseNet Usable Area: 241 smInset Balcony Area: 0 smGross Floor Area: 241 smProjected Balcony Area: 70 sm MARINA 24 NOVEMBER 2008 SOROUH | CALLISON 58. Hybrid Tower ConceptTypical 5-7 Unit Floor Plate PlanSTREET Total Gross Floor Area: 1,058 sm / 1,010 smProjectedGross Efciency: 82.7% / 82.3%BalconiesUNIT A: 1 Bedroom UNIT E: 1 Bedroom Net Usable Area: 105 sm Net Usable Area: 108 sm UNITUNITUNIT Inset Balcony Area: 0 smInset Balcony Area: 0 smDGross Floor Area: 105 smGross Floor Area: 108 sm B C Projected Balcony Area: 0 smProjected Balcony Area: 0 sm Service Lift UNIT B: 2 Bedroom UNIT F: 3 Bedroom Duplex Net Usable Area: 129 sm Net Usable Area: 201 sm UNITInset Balcony Area: 0 smInset Balcony Area: 0 smUNITAGross Floor Area: 129 smGross Floor Area: 201 sm Passenger Lifts E Projected Balcony Area: 20 sm Projected Balcony Area: 43 sm UNIT C: 2 Bedroom UNIT G: 3 Bedroom Duplex Net Usable Area: 129 sm Net Usable Area: 201 sm Inset Balcony Area: 0 smInset Balcony Area: 0 sm Gross Floor Area: 129 smGross Floor Area: 201 sm Projected Balcony Area: 0 smProjected Balcony Area: 43 sm UNIT D: 2 Bedroom Net Usable Area: 132 sm Inset Balcony Area: 0 sm Gross Floor Area: 132 smUNIT UNITProjected Balcony Area: 20 sm GFUNITUNITGFDuplex Plan MARINAUpper Level 24 NOVEMBER 2008 SOROUH | CALLISON 59. VHOTEL TOWER CONCEPTS 24 NOVEMBER 2008 SOROUH | CALLISON 60. Boutique Hotel Concept AAerial View Signature Residential Towers Boutique Hotel and Branded Residences 175 Keys 181 Units Hotel Bungalow Suites Poolside Food and Beverage Retail / Entertainment Podium Marina Promenade24 NOVEMBER 2008 SOROUH | CALLISON 61. Boutique Hotel Concept ATower Views Perspective Tower DetailTerracedGarden UnitsOperableSliding Panelsat BalconiesOwners Club TypicalHotel FloorsAmenity FloorInnity Pool24 NOVEMBER 2008 SOROUH | CALLISON 62. Boutique Hotel Concept BAerial View Signature Residential Towers Boutique Hotel and Branded Residences 175 Keys 181 Units Hotel Bungalow Suites Poolside Food and Beverage Retail / Entertainment Podium Marina Promenade24 NOVEMBER 2008 SOROUH | CALLISON 63. Boutique Hotel Concept B Tower ViewsPerspective Tower DetailSky Garden/ PenthouseUnits IntegratedScreening Device and BalconiesDuplex Unitswith GardenTerracesOwners Club / AmenitiesTypical Hotel Floors Amenity Floor Innity Pool 24 NOVEMBER 2008 SOROUH | CALLISON 64. Boutique Hotel ConceptElevations Concept AConcept B+162.5m +155.7m+148.5m+148.5m38 3-Unit Penthouse38 3-Unit Penthouse 4-Unit Terraced Floors 4-Unit Terraced Floors36 36 25 Sellable Floors and 1 Mechanical Floor 6-Unit Terraced Floors 6-Unit Terraced Floors25 Sellable Floors and 1 Mechanical Floor34 34 8-Unit Terraced Floors 8-Unit Terraced Floors32 32 6-10 Unit Duplex Floors6-10 Unit Duplex Floors 153m160m15 1514 Mechanical/Owners Club 14 Mechanical/Owners Club Executive LevelExecutive Level13 13 Typical Hotel Floors Typical Hotel Floors+22.25m+22.25m 4 4AMENITY DECK+18.25mAMENITY DECK+18.25m+8.25m HOTEL LOBBY +8.25m HOTEL LOBBY+2.75m RETAIL ARMATURE +2.75m RETAIL ARMATURE24 NOVEMBER 2008 SOROUH | CALLISON 65. Boutique Hotel ConceptTypical Branded Residential 6-Unit PlanTotal Gross Floor Area: 1,369 smGross Efciency: 80.0%UNIT A: 2 BedroomNet Usable Area: 131 smProjected Balcony Inset Balcony Area: 0 sm UNIT UNITGross Floor Area: 131 smUNITBC UNIT Projected Balcony Area: 29 sm AEBranded UNIT B: 1 BedroomResidencesNet Usable Area: 89 smPassenger Inset Balcony Area: 2 smLifts Gross Floor Area: 91 sm Upper LevelProjected Balcony Area: 11 sm of Duplex UnitServiceLifts UNIT C: 2 Bedroom Upper LevelNet Usable Area: 171 smHotel andof Duplex Unit Inset Balcony Area: 5 smResidential Gross Floor Area: 176 smServicesProjected Balcony Area: 20 smUNIT UNIT UNIT UNITE ABCIntegrated SunScreening DeviceSTREETMARINA24 NOVEMBER 2008 SOROUH | CALLISON 66. Boutique Hotel ConceptTypical Branded Residential 10-Unit Plan Total Gross Floor Area: 1,446 sm Gross Efciency: 81.1% UNIT A: 2 BedroomUNIT D: 1 Bedroom Net Usable Area: 131 smNet Usable Area: 96 smProjected BalconyInset Balcony Area: 0 sm Inset Balcony Area: 2 sm UNITUNITGross Floor Area: 131 sm Gross Floor Area: 98 smUNITB CProjected Balcony Area: 29 smProjected Balcony Area: 11 smUNIT A D UNIT B: 1 BedroomUNIT E: 3 Bedroom DuplexBrandedResidences Net Usable Area: 89 sm Net Usable Area: 256 smPassengerInset Balcony Area: 2 sm Inset Balcony Area: 0 smLiftsUNITGross Floor Area: 91 smGross Floor Area: 256 smEProjected Balcony Area: 10 smProjected Balcony Area: 21 smService UNIT C: 1 BedroomLifts UNITNet Usable Area: 99 smHotel andInset Balcony Area: 2 smResidential EGross Floor Area: 101 smServices Projected Balcony Area: 11 smUNITUNIT D A UNITUNITB CIntegrated SunScreening DeviceSTREETMARINA 24 NOVEMBER 2008 SOROUH | CALLISON 67. Boutique Hotel ConceptTypical Hotel Floor Plate PlanPreliminary Area ProgramTypical King ModTotal Keys: 175Total Mods: 212Area Breakdown:16 17Balcony 15 18 19 Guestroom Suites 10,000 sm1420Food and Beverage 2,500 sm 21 Banquet & Meeting Facilities2,165 smPublic Areas2,030 sm13Lobby Areas700 smHotel Fitness Center & Spa 1,330 smServices1222Administrative Ofces340 smService Back of House Support Services 3,600 smF&B Related Areas800 smLifts 111 Housekeeping Areas 800 smEngineering/Mechanical 2,000 smBranded 10 Employee Facilities 800 smResidences 2Typical Suite Mod Net Target Area21,435smPassengerLifts 98 437 6 5Boutique HotelPassenger Lifts Typical DoubleTypical Hotel Floor PlateQueen Mod22 ModsTotal Gross Floor Area: 1,480 smSTREET MARINA Gross Efciency: 76.0%24 NOVEMBER 2008 SOROUH | CALLISON 68. VIAREA CALCULATIONS 24 NOVEMBER 2008 SOROUH | CALLISON 69. Project Area SummaryShams Marina DistrictArea CalculationsBipod OptionBi-Pod Tower Option Shams Marina District GFA PerTOTALGFA AllocationS5-C26S5-C27S3-C45S3-C46S3-C47S3-C48 UPC BUA12Bipod Tower OptionGuidelines Plot Area5,1556,235 14,476 9,42510,206 5,23450,731 ResidentialTower HeightNo. of Floors38 4949383838Tower GFAResidential Unit GFA 28,32036,25436,25428,32028,32025,903 183,369Tower GFA35,81945,62545,62535,81935,81933,411 232,118Tower BUA38,12148,52548,52538,12138,12136,004 247,420Tower Efficiency79.06%79.46%79.46%79.06%79.06%77.53%79.00%TownhouseResidential Unit GFA2,376 1,296 864 1,512 4,10410,152Townhouse Common Area GFA3535353535 175Townhouse BUA 2,411 1,331 899 1,547 4,13910,327Townhouse Efficiency98.55%97.37%96.11%97.74%99.15%Total Residential GFA38,23046,95646,52437,36639,95833,411 242,445Total Residential BUA40,53249,85649,42439,66842,26036,004 257,747257,747 HotelTowerKey GFA 9,743 9,743Hotel Tower GFA13,86513,865Tower Efficiency70.27%PodiumHotel Common Area GFA 7,612 7,612Hotel BOH GFA 4,405 4,405Hotel BUA23,21123,211 23,211Hotel Efficiency (sm/key) 132.6 Retail 24 NOVEMBER 2008 SOROUH | CALLISONRetail GLA8,5123,2313,933 5,699 8,849350 30,574 30,574Retail Common Area GFA1,8591,3252,862 2,228 4,442564 13,2805,233 70. Total Residential BUA 40,532 49,856 49,42439,668 42,260 36,004 257,747257,747Project Area Summary HotelTowerShams Marina DistrictKey GFA9,7439,743Area CalculationsHotel Tower GFA 13,865 13,865Bipod OptionBi-Pod Tower OptionTower Efficiency 70.27%PodiumShams Marina DistrictHotel Common Area GFA 7,6127,612 GFA Per TOTALHotel BOH GFA GFA AllocationS5-C26 S5-C27 S3-C45S3-C46 S3-C474,405S3-C48 4,405 UPCHotel BUA23,211 BUA123,211 23,211 2 Bipod Tower OptionHotel Efficiency (sm/key) 132.6 Guidelines Retail Plot Area5,1556,235 14,476 9,42510,2065,234 50,731Retail GLA8,5123,2313,933 5,699 8,849350 30,574 30,574 Residential Area GFARetail Common 1,8591,3252,862 2,228 4,442564 13,2805,233Retail BOH GFA804339583 526 1,08203,3342,023Tower HeightRetail BUA 11,1754,8957,378 8,45314,373914 47,188 37,830No. of Floors38 49 493838 38Retail Efficiency 76.17% 66.01% 53.31%67.42%61.57% 38.29% 64.79%Tower GFAResidential Unit GFA 28,320 36,254 36,254 28,320 28,320 25,903183,369 EntertainmentTower GFA35,819 45,625 45,625 35,819 35,819 33,411232,118Entertainment GLA 00005,32005,3205,320Tower BUA38,121 48,525 48,525 38,121 38,121 36,004247,420Entertainment Common Area GFA 000022902290Tower Efficiency79.06% 79.46% 79.46% 79.06% 79.06% 77.53% 79.00%Entertainment BOH GFA 000021902190TownhouseEntertainment BUA 00005,76805,7685,320Residential Unit GFA2,3761,2968641,5124,10410,152Entertainment Efficiency92.23%Townhouse Common Area GFA35 35 35 35 35 175Townhouse BUA 2,4111,3318991,5474,13910,327Townhouse Efficiency98.55% 97.37% 96.11% 97.74% 99.15% TOTAL BUA 51,707 54,751 56,802 48,121 62,401 60,130333,914324,108Total Residential GFA38,230 46,956 46,524 37,366 39,95833,411 242,445Total Residential BUA40,532 49,856 49,424 39,668 42,26036,004 257,747257,747CALCULATION ASSUMPTIONS Hotel1. Total BUA includes all cores, mechanical, BOH, common areas, GLA and unit GFA. Tower2. GFA Per UPC Guidelines includes all cores, mechanical, BOH, common areas, GLA and unit GFA above the average nal grade. Retail GLA Key GFA 9,7439,743 Hotel Tower GFA located below the average nal grade is also included. Retail BOH, Common Area and Parking located below average nal grade is excluded. 13,865 13,865 Tower Efficiency Callison 70.27%3. Parking Ratio Assumptions are as follows: PodiumResidential: 1 Stall/1BR Unit, 1.5 Stalls/2BR Unit, 2 Stalls/3BR Unit, 3 Stalls/4+BR Unit, 1.5 Visitor stalls per 10 units Hotel Common Area GFA7,612 7,612Hotel: 1.25 Stalls/Key Hotel BOH GFA4,405 4,405Retail: 3.0 Stalls/100 sm GLA Hotel BUA 23,21123,211 23,211Entertainment: 4.0 Stalls/100 sm GLA Hotel Efficiency (sm/key)132.6Marina: .75 Stalls/Boat Slip4. Garage GFA includes car ramps, truck ramps, loading docks, mechanical cores, storage units for residential units and general parking elds. Retail 24 NOVEMBER 2008 SOROUH | CALLISON Retail GLA 8,5123,231 3,9335,6998,84935030,574 30,574 Retail Common Area GFA 1,8591,325 2,8622,2284,44256413,2805,233 71. Project Parking Summary Shams Marina DistrictBipod Option Calculations Area Bi-Pod Tower Option Shams Marina DistrictParking Allocation3 S5-C26S5-C27S3-C45 S3-C46S3-C47 S3-C48 TOTALBipod Tower OptionResidential 1 BR 36 48 48 3636 80 2 BR153198198153 153 93 3 BR132168168132 132 72 4+BR 18 18 18 18189 Townhouse33 18 12 2157 Visitor33 41 41 3334 27 Total Res Pkg Reqd405 491 485393 4302812,486 Total Res Pkg Provided1008 8144942512,567Hotel Total Hotel Pkg Reqd219 219 Total Hotel Pkg Provided 208 208Retail/Entertainment Retail Parking25597 118171 265 11 Entertainment Parking 0 0 00 2130 Marina Parking116 Total R/E Pkg Reqd37297 118171 478 111,246 Total R/E Pkg Provided1,449 1,449TOTAL Parking Reqd 777 588 603564 9095103,951TOTAL Parking Provided 4,224 4,224Total Garage GFA4 47,63628,51226,828 30,32352,848 26,638212,785Average GFA/Stall50.4Assumptions1. Total BUA includes all cores, mechanical, BOH, common areas, GLA and unit GFA.2.GFA Per UPC Guidelines includes all cores, mechanical, BOH, common areas, GLA and unit GFA above the average final grade. Retail GLA located below the average final grade is alsoincluded. Retail BOH, Common Area and Parking located below average final grade is excluded. 24 NOVEMBER 2008 SOROUH | CALLISON3. Parking Ratio Assumptions are as follows:Residential: 72. Project Area Summary Shams Marina District11/20/2008 Area CalculationsTripod Option Tri-Pod Tower OptionShams Marina District GFA PerTOTAL GFA Allocation S5-C26S5-C27S3-C45S3-C46S3-C47S3-C481 UPC BUA2Tripod Tower OptionGuidelines Plot Area 5,155 6,23514,476 9,42510,206 5,23450,731 ResidentialTower HeightNo. of Floors 384949383838Tower GFAResidential Unit GFA 28,36237,03937,03928,36228,36225,903185,066Tower GFA35,41645,75945,75935,41635,41633,411231,177Tower BUA37,83448,85948,85937,83437,83436,004247,225Tower Efficiency80.08%80.94%80.94%80.08%80.08%77.53% 80.05%TownhouseResidential Unit GFA2,376 1,296 864 1,512 4,104 10,152Townhouse Common Area GFA3535353535175Townhouse BUA 2,411 1,331 899 1,547 4,139 10,327Townhouse Efficiency98.55%97.37%96.11%97.74%99.15%Total Residential GFA37,82747,09046,65836,96339,555 33,411 241,504Total Residential BUA40,24550,19049,75839,38141,973 36,004 257,552 257,552 HotelTowerKey GFA9,743 9,743Hotel Tower GFA 13,86513,865Tower Efficiency70%PodiumHotel Common Area GFA7,612 7,612Hotel BOH GFA4,405 4,405Hotel BUA 23,21123,21123,211Hotel Efficiency (sm/key)132.6 Retail 24 NOVEMBER 2008 SOROUH | CALLISONRetail GLA 8,512 3,231 3,933 5,699 8,849 35030,57430,574Retail Common Area GFA 1,859 1,325 2,862 2,228 4,442 56413,280 5,233 73. Total Residential BUA40,24550,190 49,75839,38141,973 36,004 257,552 257,552Project Area Summary Hotel Tower Key GFA Shams Marina District 9,743 9,74311/20/2008 Hotel Tower GFA Area Calculations13,86513,865Tripod OptionTower Efficiency Tri-Pod Tower Option 70% Podium Hotel Common Area GFA 7,612 7,612Shams Marina District GFA Per Hotel BOH GFA 4,405 TOTAL 4,405 GFA Allocation Hotel BUA S5-C26S5-C27S3-C45 S3-C46S3-C47 S3-C4823,21123,2111 UPC 23,211BUA 2 Tripod Tower Option Hotel Efficiency (sm/key) 132.6 Guidelines Retail Plot Area 5,155 6,235 14,476 9,425 10,206 5,23450,731Retail GLA 8,512 3,2313,933 5,6998,849 35030,57430,574 Residential Area GFARetail Common1,859 1,3252,862 2,2284,442 56413,280 5,233Retail BOH GFA 804 339583 5261,082 0 3,334 2,023Tower HeightRetail BUA11,175 4,8957,378 8,453 14,373 91447,18837,830No. of Floors 3849 4938 3838Retail Efficiency76.17%66.01% 53.31%67.42% 61.57%38.29%64.79%Tower GFA Entertainment GFAResidential Unit 28,362 37,03937,039 28,36228,362 25,903 185,066Tower GFA35,416 45,75945,759 35,41635,416 33,411 231,177Entertainment GLA 00 00 5,3200 5,320 5,320Tower BUA37,834 48,85948,859 37,83437,834 36,004 247,225Entertainment Common Area GFA 00 00 2290 229 0Tower Efficiency80.08% 80.94%80.94% 80.08%80.08% 77.53%80.05%Entertainment BOH GFA 00 00 2190 219 0TownhouseEntertainment BUA 00 00 5,7680 5,768 5,320Residential Unit GFA2,3761,296 8641,512 4,104 10,152Entertainment Efficiency92.23%Townhouse Common Area GFA35 3535 3535175Townhouse BUA 2,4111,331 8991,547 4,139 10,327Townhouse Efficiency TOTAL BUA98.55%51,420 97.37% 55,08596.11% 57,136 97.74%47,83499.15%62,114 60,130 333,719 323,913Total Residential GFA37,827 47,09046,658 36,96339,555 33,411 241,504Total Residential BUA40,245 50,19049,758 39,38141,973 36,004 257,552 257,552 ShamsCALCULATION ASSUMPTIONSMarina District Hotel31. Total BUA includes all cores, Parking BOH, common areas, GLA and unit GFA. S5-C27 mechanical, AllocationS5-C26S3-C45S3-C46 S3-C47 S3-C48TOTALTowerKey Tripod Tower Option GFA2. GFA Per UPC Guidelines includes all cores, mechanical, BOH, common areas, GLA and unit GFA above the average nal grade. Retail GLA 9,743 9,743 Residential GFAHotel Tower located below the average nal grade is also included. Retail BOH, Common Area and Parking located below average nal grade is excluded. 13,86513,865Tower Efficiency1 BR4756 5647 4770%803. Parking Ratio Assumptions are as follows:Podium2 BR 171 230230 17117193 Residential: 1 Stall/1BR Unit, 1.5 Stalls/2BR Unit, 2 Stalls/3BR Unit, 3 Stalls/4+BR Unit, 1.5 Visitor stalls per 10 units3 BR Common Area GFAHotel Hotel: 1.25 Stalls/Key 108 144144 108108 7,61272 7,612Hotel BOH GFA4+BR1212 1212 12 4,405 9 4,405 Retail: 3.0 Stalls/100 sm GLAHotel BUA 23,21123,21123,211Townhouse Entertainment: 4.0 Hotel Efficiency (sm/key)Stalls/100 sm GLA 3318 1221 57 132.6Visitor Marina: .75 Stalls/Boat Slip3544 4334 36274. Garage GFA includesRetailTotal Res Pkg Reqd406 503497 393 car ramps, truck ramps, loading docks, mechanical cores, storage units for residential units and general parking elds. 431 281 2,510Total Res Pkg Provided1008814494 251 2,567 24 NOVEMBER 2008 SOROUH | CALLISONRetail GLA 8,5123,231 3,933 5,6998,849 35030,57430,574Retail Common Area GFA 1,8591,325 2,862 2,2284,442 56413,280 5,233 74. Project Parking Summary Shams Marina DistrictTripod Option Area Calculations Tri-Pod Tower Option Shams Marina DistrictParking Allocation3S5-C26 S5-C27 S3-C45S3-C46 S3-C47 S3-C48 TOTAL Tripod Tower Option Residential1 BR47 56 56 47 47 802 BR 171230230171171 933 BR 108144144108108 724+BR12 12 12 12 129Townhouse 33 18 12 21 57Visitor 35 44 43 34 36 27Total Res Pkg Reqd 406503 497 3934312812,510Total Res Pkg Provided 10088144942512,567 HotelTotal Hotel Pkg Reqd219 219Total Hotel Pkg Provided 208 208 Retail/EntertainmentRetail Parking 255 97118171265 11Entertainment Parking00002130Marina Parking 116Total R/E Pkg Reqd 37297118 171478 111,246Total R/E Pkg Provided1,449 1,449 TOTAL Parking Reqd777600 615 5649095103,975 TOTAL Parking Provided 4,224 4,224 Total Garage GFA447,636 28,512 26,828 30,323 52,848 26,638 212,785 Average GFA/Stall 50.424 NOVEMBER 2008 SOROUH | CALLISON Assumptions 1.Total BUA includes all cores, mechanical, BOH, common areas, GLA and unit GFA.