Dell Server Solutions

Shams Hasan Infrastructure Marketing Manager, Middle East

Shams.Hasan@Dell.com

@shamshasan, @DellEMC, @Dell

Hash Tags: #DellEMC, #DigitalTransformation

3

ARE IT REQUIREMENTS EVOLVING

FASTER THAN YOU?

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The Industry has never been more confusing…

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The Industry has never been more confusing…

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7

COMPLEXITY INHIBITS

CHANGE

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Our world is changing

We want it now

8 seconds Average human

attention span: one second less than a

goldfish

Everything is at risk

One million cyber-attacks

released every day

We’re drowning

in information

90% of all the data in the world has been created

in the past 2 years

Work is no longer a location

80-90% Employees telecommute at least part time

Key Trends

Pervasive Innovation redefines the Data Center

SOFTWARE on Standard Hardware DISPLACES SPECLIAZED HARDWARE…

SDDC EMERGES

Flash is the new DISK

Disk is the new TAPE,

50~100X faster than Flash …

… NVM EMERGES

RISE of CONVERGENCE

FPGA will deliver significant value for Next gen applications

e.g. BIG DATA, MOBILITY

AUTOMATION of SYSTEM MANAGEMENT

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ITIL-based

IT processes

Client-server

scale-up apps

Infrastructure

resiliency

Cloud-native

Coexisting IT paradigms

Traditional

DevOps based

IT processes

Distributed

scale-out apps

Application

resiliency

CIO challenge: next-generation infrastructures are needed

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TRADITIONAL WORKLOADS CLOUD-NATIVE

Requiring a Diverse Server Portfolio

TOWERS RACKS BLADES MODULAR

T VRTX MSeries FX2

R

Dell PowerEdge Servers

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IN A CHANGING DATACENTRE LANDSCAPE

WHO SHOULD I TRUST?

13 FRS FY17

Confidential

1995+

2005+

2010+

2015+

PowerEdge

Launches

Dell Enterprise: 20+ years of simplified disruptive innovation

Hyperscale,

Converged,

Embedded

management

Hyperconverged

SDDC, Hybrid-

Cloud 2000+

PowerEdge Disrupts

Proprietary Server

Market

Modular, DCS

FRS FY17

14

2008 2009 2010 2011 2007 2012 2013

Open Compute Project Dell DCS helps get OCP off the

ground with ‘Wildcat’ and

‘Spitfire’ server solutions

Ground-breaking MDC

power efficiency Dell DCS produces the

industry’s lowest PUE (1.014)

Tier1 to optimize Hadoop

Industry’s 1st

microserver Dell DCS invents the

microserver category

with ‘Fortuna’

(VIA Nano) for

European web hosts

Energy Smart

Servers

1st external PCIe chassis Dell DCS develops the PowerEdge

C410x expansion chassis in

cooperation with TACC to meet

growing needs for HPC

accelerators

1St ARM server development Dell DCS begins research & initial

development of first ARM-based

low-power enterprise servers

Key OpenStack supporter Dell is a founding member of and

leader in the OpenStack community

Compelling, customer-inspired innovation

Industry’s 1st

hyperscale-focused

solutions provider Dell establishes Data

Center Solutions (DCS)

to meet the needs of the

world’s largest web &

social media providers

1st enterprise-focused

microservers DCS extends storage and

memory capabilities of

microservers for Content

Distribution Network (CDN)

Embedded Management

vFlash Storage

One million cloud

servers shipped Dell DCS cementing its

position as the density-

optimized server leader

NFC enabled server

management

NVMe PCIe SSDs

Agent-free monitoring

of storage

2014

1St server with compute,

storage and GPU sleds in

unified chassis Dell DCS introduces ‘Scorpion’ to

provide unmatched performance

flexibility for TACC’s ‘Stampede’

supercomputing project

Express Flash PCIe SSD

2nd Gen Intelligent

Infrastructure

1st 64-bit ARM server Dell and Applied Micro

showcase ‘Mustang’ (ARMv8)

Enterprise-class

App Acceleration

Office-optimized

Converged IT

Distributed VRTX System

2016

1St 25GbE

servers Dell announces

industry’s first

servers with 25GbE

connectivity driven

by needs of

hyperscale cloud

service providers

15 FRS FY17

Confidential

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• Lower risk of virtualized production applications

• Make support invisible

Better IT Reliability

FX2: 28% faster VM migration than Cisco UCS at ½ the cost *Tolly report 10/2015

• Buy what you need, scale as you grow

• Integrated with the tools

you already use

Superior IT Agility

99% reduction in configuration time with Dell's Zero-Touch automated configuration *Principled Technologies: OpenManage on 13G

• Customers can automate lifecycle maintenance

• Lower cost of power and

cooling

Greater IT efficiency

Reduce firmware updating time by 92% using iDRAC and Repository Manager *Principled Technologies: OpenManage on 13G

Dell EMC Server Strategy – solving the CIO dilemma

Maximize operational effectiveness

Optimize flexibility at any scale

Ensure worry-free computing

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SHOULDN’T SELECTING A MODERN

COMPUTE PLATFORM BE EASY?

17 of 64

The Dell EMC Enterprise Server Portfolio

PowerEdge

VRTX

Integrated IT

platform

designed

from the

ground up

for office

environments

PowerEdge

M

Blade

platform for

datacenters

needing

maximized

density and

efficiency

PowerEdge

C

Optimized

for

distributed

workloads,

scaled-out

applications

and cloud

deployment

Extreme Scale

Infrastructure

Solutions

specifically

tailored for

the large

scale-out

application

deployments

PowerEdge

FX

Redefining

data center

converged

architecture

PowerEdge

T

Tower

platforms

optimal for

remote

offices, small

and medium

businesses

PowerEdge

R

Rack-

optimized

designs for

improved

density in

medium and

larger

businesses

MO

DU

LA

R

TR

AD

ITIO

NA

L

General Purpose Distributed Applications

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Broad spectrum of simple-to-complex requirements

Best of Breed x86 Server Ecosystem

296 NIC | PSU | iDRAC | RAID | HBA …

2961 STORAGE OPTIONS

116 MEMORY OPTIONS

8 BASE CHASIS OPTIONS

36 CPU OPTIONS

100s OS | VIRTLN | DB | APPs

PLATFORM CHOICES

UNIQUE CONFIGS

R730

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Unique Innovations

PowerEdge Server Technology

More processing power — Latest-generation Intel® Xeon®

High-capacity, low-power memory — DDR4 memory

accelerates enterprise workloads

Scalable, efficient local storage — Wide range of in-server

storage options enables all-flash configurations, in-box hybrid

tiered solutions, low-cost dense capacity platforms

Simplified, intelligent management — Dell OpenManage

tools accelerate time-to-production with enhanced local

access, new mobile devices for secure monitoring of the data

center from your handheld device

Energy efficiency — Innovative power and cooling

technologies such as Dell Fresh Air 2.0 allow data centers to

run at constant temperatures of up to 40°C/104°F

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Increased Portfolio Leverage, Flexibility and Agility

Efficiently serve a complex need

STORAGE

COMPUTE

TECHNOLOGY FLEXIBILITY

ENGINEERING EFFICIENCY

CUSTOMER RESPONSE

PROCESSING | STORAGE | NETWORKING

LEVERAGE | RE-USE

CHASSIS OPTIONS | CUSTOMIZATION

SAS/SATA PCIe PCI SLOTS NVME NVDIMM GPU

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Powering a large portfolio of solution platforms

PowerEdge Compute Engine for Solutions

PE Compute Engine for 28+ Storage Appliances

SC Series

NX, NAS

DR,

Backup & Dedup

PE Compute Engine for DSS

PE Compute Engine for Precision 7000 Series

PE Compute Engine for XC Series

MS Hybrid Cloud

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Individually tailored IT platform for Enterprise Data Centers

PowerEdge FX2 Series

FX2 2U chassis houses flexible modules

FC830 Full-width 4-socket

FC630 Half-width 2-socket

FC430 Ultra-dense 2-socket

FM120x4 Half-width 4 microservers

FD332 Half-width 3x per FX2 16x 2.5” devices

A revolutionary design for IT platforms that

integrates servers, DAS storage, networking and

management in a 2U chassis to enable a

workload-optimized infrastructure.

“The FX systems architecture is a harbinger of the likely future direction of mainstream enterprise servers.” – Forrester Research

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Dell EMC PowerEdge FX Architecture

Dell’s revolutionary approach to converged infrastructure for enterprise computing

Maximize efficiency Simplify complexity Optimize workloads

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Dell EMC PowerEdge FX Architecture One platform, unparalleled workload agility

Workload examples Example FX2 configuration How it looks

• VSAN

• Small Hadoop cluster

• 4 x 2-socket FC430

• 2 x FD332

• Storage heavy VSAN

• Performance database

• 2 x 2-socket FC430

• 3 x FD332

• Performance database

• Dense virtualization & VDI

• 1 x 4-socket FC830

• 2 x FD332

• Virtualization farm

• VDI

• 4 x 2-socket FC630

• Database consolidation • 2 x 4-socket FC830

• Low-latency HPC • 8 x 2-socket FC430

• Physical hosting

• Light analytics

• 4 x FM120x4

• Virtualization with network

storage

• 8 x 2-socket FC430

Workload examples Example FX2 configuration How it looks

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CAN MY SERVER PLATFORM REALLY

HELP ME INNOVATE?

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Key innovations to accelerate workloads

With flash-dense configurations, move data closer to

compute, eliminate bottlenecks, and deliver up 10.5x

faster online transactions.

Your people aren’t waiting on information,

they’re acting on it.

Combine both ultra-dense low latency SSDs and high capacity

hard drives to increase performance by up to 11X while delivering

the capacity for triple the users.

Deliver greater usage for every inch of your datacenter.

SDS-optimized controllers. Expandable high performance

networking. Double the storage throughput.

Reap the efficiencies of software defined storage.

Application acceleration delivering extraordinary application

performance, scalability and data integrity.

Greater rewards should not have to come with greater risk.

Use Flash to feed data to I/O starved apps Hybrid storage: capacity and performance

More efficient disk utilization with SDS Turbocharged performance with caching

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Maximizing enterprise application performance, v3

9X Accelerate database performance using SAS SSD’s and SanDisk DAS Cache over HDD’s

8X Performance using all SAS SSD’s vs HDD’s

23% Less cost and 19% more performance using SAS SSD’s, HDD’s, San Disk DAS Cache

World Record holder BW-EML benchmark

SD Tier 2 benchmark

26% R930 over R920 world record on SAP BW-EML benchmark

22% Improvement over R920 on SAP SD benchmark

4X Performance increase over R910 and SQL 2008

42X Performance increase on OLTP workload using Express Flash NVMe SSD drives on R920

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iDRAC QUICK SYNC ‘Zero Touch’

AUTO CONFIGURATION

iDRAC HTML5

VIRTUAL CONSOLE

iDRAC DIRECT

OOB AGENT FREE

MONITORING

AGENT-FREE | REAL-

TIME

RAID MANAGEMENT

EASY RESTORE ‘AT-THE-BOX’

CONFIGURATION

Embedded system management - iDRAC

OpenManage Innovations

iDRAC8

Server inventory,

configuring, health status

using Android mobile device

CPU, I/O, Memory usage

metrics w/o OS-based agents

Eliminates time-consuming

manual configuration and

otherwise possible errors

“at-the-box” server

troubleshooting via USB

with iDRAC GUI

server storage management

directly from iDRAC

Virtual console for secure

remote management w/o the

need for Java plugins

Automatically restores HW

settings after a motherboard

or part replacement

• Service Tag

• iDRAC license

• BIOS, iDRAC &

LOM settings

Complete and easy

configuration of server locally

via an XML file

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PowerEdge Security

Servers are the foundation for enterprise security. First, they

must be secure and trusted, and they must connect with other

servers in a trusted manner by building a solid chain of trust.

Second, all upgrades, changes, and maintenance made to them

must preserve this security and trust across its lifecycle

PowerEdge 13G

Server Platform Threat Mitigation

RE

F:

ID

C S

ecu

rity

Fo

reca

st-

20

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Secure patching of

software

Protected firmware

updates

Prevention against

server tampering &

identity spoofing

Hardware access

control

Secure Server Design Development Cycle

1 2

3 4

5

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Making technology more accessible

CAPABILITY

COMPLEXITY

COST

Deliver superior

long-term value

Drive out inefficiency

Make the powerful easy to

use

Dell gives organizations of any size the power to do more

Shams Hasan Infrastructure Marketing Manager, Middle East

Shams.Hasan@Dell.com

@shamshasan, @DellEMC

Hash Tags: #DellEMC, #DigitalTransformation