Shad valley target markets
17
Determining, finding and engaging your target market presented by Lindsey Fair
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Defining and Finding Your Target Market
Transcript of Shad valley target markets
Determining, finding and
engaging your target marketpresented by Lindsey Fair
Every
on
e?
NO
how does “everyone” (MASS) become a segment, or a smaller piece of the pie?
similar but different
demographic
21/02/11
behavioural
21/02/11
industrial
what are the characteristics of a 24 yr old female?
the PRO’s of targeting
tying it all together
Creators
24%
Conversationalists
33%
Critics
37%
Collectors
20%
Joiners
59%
Spectators
70%
Inactives
17%
Wrong Audience?
All photos used in this presentation are licensed under Creative
Commons, NonCommercial-ShareAlike 3.0 and sourced through
Google Images and flickr
Infographics have been cited with the appropriate source.