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CONNECTING YOU
SHACON
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1/6
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WHAT DO PEOPLE WANT ?
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WHAT DO BUSINESSES WANT?
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BE CONNECTED NO MATTER WHERE YOU ARE
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SO MANY APPS……
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TOO MUCH CONFUSION
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ALL IN ONE SOLUTION
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SHACON
One identifier for their complex business and personal lives that will find them anytime, anywhere.
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SHACON’S MISSION
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TO BECOME MARKET LEADER
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KEY TO ITS SUCCESS WILL BE……
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AGGRESSIVE PRICING MODEL
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EQUITY CAPITAL
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2/6
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INSTANT P2P MESSAGING APP
To send messages and share files, photos, videos, songs over the Internet worldwide.
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IN TOUCH WITH YOUR FRIENDS EVEN WHEN OFFLINE
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UNINTERRUPTED CONFERENCES
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IT WILL OFFER ITS APP THROUGH ……..
……AND MANY MORE
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MARKET OVERVIEW
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Messaging apps are growing exponentially
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Messaging app preferences differ by region
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- Users aren’t necessarily exclusive.
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TARGET CUSTOMERS
Offering customized quality product to each customer segment at a competitive price level
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TO ENHANCE ITS CONSUMER BASE 50 MILLION USERS IN FIRST YEAR 120 MILLION – SECOND 200 MILLION – THIRD
GOAL 3/6
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4/6
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CUSTOMERS COLLABORATORS COMPETITORS
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CUSTOMERS
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YOUNGER USERS - smartphone owners less than 35 years
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BUSINESS PERSONS - strong need for a universal communications portal
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SOCCER MOMS
in need of an 'always on' accessibility.
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TRAVELLERS – connecting them always with their loved ones
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COLLABORATORS
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– for users to get news at their fingertips
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COMPETITORS
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- text messaging, users can send each other graphical stickers,emoticons, images, videos, audios, files, voice messages, contacts and user
location.
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- Users can send chat messages, as well as voice messages and voice calls to other Messenger users.
- "Chat Heads" feature allows to chat even when other apps are on-screen.
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- Users can send text, photos, voice and short video messages to their WhatsApp contacts.
- The app does require phone functionality, so it won't work on all devices.
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- Instant communication on electronic devices such as smartphones, tablets and computers. - Line users exchange texts, images, video and audio and conduct free VoIP conversations and video conferences.
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- provides users with free mobile instant messaging, video and voice calls, group chat, and multimedia messaging (images, video, audio, stickers, etc).
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CUSTOMER VALUE
COLLABORATOR VALUE
COMPANY VALUE
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CUSTOMER VALUE
- the only app providing totally integrated all means of communication
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COLLABORATOR VALUE
“We are like islands in the sea, separate on the surface but connected in the deep.”
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“Everyone is linked together, Everyone is
inseparable.”
COMPANY VALUE
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4/6
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CONNECT CROSS PLATFORM APP
MULTI-LINGUAL APP VIDEO CALL WITH RECORDING
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HIDE CHATS
STICKY NOTES
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VIDEO CONFERENCE
SHARE FILES
CALENDAR AND LOCATION
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ONLINE MONEY TRANSFER
PERSONAL ASSISSTANT FOR DAILY NEEDS
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SHACON
CONNECTING YOU - APP THAT CONNECTS PEOPLE AND LET THEM SHARE THEIR EXPERIENCES AND IDEAS ANYWHERE, ANYTIME.
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CALL RECORDER – $ 0.49 CONFERENCE CALL - $ 0.05 VIDEO CONFERENCES -$ 1.29 BROADCAST NOTICES - $ 0.50 NEWS - $ 0.81 SHARE DOCUMENTS AND MEDIA FILES - $ 1.90 STICKERS, SONGS AND VIDEOS - $ 0.45
PREMIUM VERSION PRICE
TOTAL PREMIUM VERSION PRICE - $ 5.49
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MULTI-LINGUAL – $ 0.05 for every new language.
ONLINE MONEY TRANSFER AND RECHARGE – free service for the first 2 months of the app download. - users will be charged 1/1000th of transaction amount or $0.01, whichever is lesser, for each transaction. - No charge if total exceeds $799 in a month.
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PRE LAUNCH OFFERS
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FIRST TIME SHOPPERS OFFER
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REFERRAL OFFERS
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INFLUENCER OFFERS
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EMPLOYEES’ INCENTIVE
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FLEXIBLE WORKING HOURS
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SHUTTLE SERVICE FOR EMPLOYEES
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OPTIMIZING SEARCH DISCOVERY AND CHANNELS
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5/6
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OFFERING ITS APP THROUGH ……..
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…..……THIRD PARTY APPSTORES
……AND MANY MORE
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DISTRIBUTION THROUGH E-MAIL
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6/6
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INFRASTRUCTURE
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ORGANISATIONAL STRUCTURE
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PROCESSES AND SCHEDULE
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Management will emphasize speed in penetrating selected markets and implementing public relations campaigns.
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MONITORING FINANCE
Financial results will be compiled and reported weekly so that gross and net margins can be reviewed and benchmarked against the competition.
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MONITORING MARKETING - To Maximise Profitability
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Cost control and brand management will be critical to the overall strategy.
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SUMMARY GOAL
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DISCLAIMER
Created by Harshit Singh, IIT Madras, during a marketing management internship by Prof. Sameer Mathur, IIM Lucknow.
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