Shabir Zenga on The Need - The Experience at ad:tech Bangalore
-
Upload
imediaindia -
Category
Documents
-
view
255 -
download
3
Transcript of Shabir Zenga on The Need - The Experience at ad:tech Bangalore
![Page 1: Shabir Zenga on The Need - The Experience at ad:tech Bangalore](https://reader033.fdocuments.us/reader033/viewer/2022042714/5569eb0dd8b42ac1468b4ce4/html5/thumbnails/1.jpg)
freedom Is here…
Confidential
Property of Zenga Media Pvt. Ltd.
![Page 2: Shabir Zenga on The Need - The Experience at ad:tech Bangalore](https://reader033.fdocuments.us/reader033/viewer/2022042714/5569eb0dd8b42ac1468b4ce4/html5/thumbnails/2.jpg)
Zenga – Dancing with the Cloud
![Page 3: Shabir Zenga on The Need - The Experience at ad:tech Bangalore](https://reader033.fdocuments.us/reader033/viewer/2022042714/5569eb0dd8b42ac1468b4ce4/html5/thumbnails/3.jpg)
The NEED – The EXPERIENCE
![Page 4: Shabir Zenga on The Need - The Experience at ad:tech Bangalore](https://reader033.fdocuments.us/reader033/viewer/2022042714/5569eb0dd8b42ac1468b4ce4/html5/thumbnails/4.jpg)
Zenga’s reason to move to the Cloud..
– 6 B2C Services
• Zenga TV
• CrickZenga
• Tweeter Mobile
• Zenga Mail
– Unified Platform
• CMS
• Integrated Platform for WEB,
MOBILE, DTH and IPTV
• App Store / Store Front
THE NEED
![Page 5: Shabir Zenga on The Need - The Experience at ad:tech Bangalore](https://reader033.fdocuments.us/reader033/viewer/2022042714/5569eb0dd8b42ac1468b4ce4/html5/thumbnails/5.jpg)
Confidential - Zenga Media
The SPIKE..
Zenga Official Global MOBILE
rights owner for IPL 2009
TODAY:
22 Million Users
350+ Million Video Views a month
Only Profit Making company in this space
![Page 6: Shabir Zenga on The Need - The Experience at ad:tech Bangalore](https://reader033.fdocuments.us/reader033/viewer/2022042714/5569eb0dd8b42ac1468b4ce4/html5/thumbnails/6.jpg)
Some of our Clients & Partners…
The Ever Demanding Clients..
A GOOD PROBLEM TO HAVE..
![Page 7: Shabir Zenga on The Need - The Experience at ad:tech Bangalore](https://reader033.fdocuments.us/reader033/viewer/2022042714/5569eb0dd8b42ac1468b4ce4/html5/thumbnails/7.jpg)
Need of the Day..
• More Redundancy
• More Failure Points
• Delivery Deadlines
• More Servers
• More Resources
• More Space
![Page 8: Shabir Zenga on The Need - The Experience at ad:tech Bangalore](https://reader033.fdocuments.us/reader033/viewer/2022042714/5569eb0dd8b42ac1468b4ce4/html5/thumbnails/8.jpg)
Hunt for a solution..
No Moisture in the Clouds of India..
![Page 9: Shabir Zenga on The Need - The Experience at ad:tech Bangalore](https://reader033.fdocuments.us/reader033/viewer/2022042714/5569eb0dd8b42ac1468b4ce4/html5/thumbnails/9.jpg)
The Discovery..
The Solution..
The Peace of Mind..
![Page 10: Shabir Zenga on The Need - The Experience at ad:tech Bangalore](https://reader033.fdocuments.us/reader033/viewer/2022042714/5569eb0dd8b42ac1468b4ce4/html5/thumbnails/10.jpg)
Confidential - Zenga
Future of Cloud Powered Marketing
The Shift..
![Page 11: Shabir Zenga on The Need - The Experience at ad:tech Bangalore](https://reader033.fdocuments.us/reader033/viewer/2022042714/5569eb0dd8b42ac1468b4ce4/html5/thumbnails/11.jpg)
New Marketing Mediums…
o WEB
o Social Media
o Online Services
o Mobile
o WAP Services
o App Services
o IP Based
o VOD on Broadcast TV
o Record and Play
![Page 12: Shabir Zenga on The Need - The Experience at ad:tech Bangalore](https://reader033.fdocuments.us/reader033/viewer/2022042714/5569eb0dd8b42ac1468b4ce4/html5/thumbnails/12.jpg)
For everything you have an APP today…
o Entertainment
o Music & Videos
o Games
o Social Media
o Office
o Health
o Children's
o Product Info
o Govt & Politics
![Page 13: Shabir Zenga on The Need - The Experience at ad:tech Bangalore](https://reader033.fdocuments.us/reader033/viewer/2022042714/5569eb0dd8b42ac1468b4ce4/html5/thumbnails/13.jpg)
The Opportunity…
The Reach..
950 Mill Mobile + 80 Mill Desktops + 150 Mill TV
![Page 14: Shabir Zenga on The Need - The Experience at ad:tech Bangalore](https://reader033.fdocuments.us/reader033/viewer/2022042714/5569eb0dd8b42ac1468b4ce4/html5/thumbnails/14.jpg)
How the market is changing…
• From hand full of BIG Brands driving media To the hands of a mass of developers who are making innovative apps across industries.
• From just the print , TV mediums of advertising and reach To Many industry & genre specific services with targeted eyeballs
• From an assumption based Measurement To a Accurate minable data driven future
• From a market where spend was done based on human gut calls basic info To a analytics driven and ROI driven spend
• From a yearly planned marketing execution To On Spot intelligence based Automated Marketing
• From Push based To Pull based marketing
• From Appointment Viewing To Video On Demand
• Spamming through SMS and Emails will be HISTORY
Confidential - Zenga Media
![Page 15: Shabir Zenga on The Need - The Experience at ad:tech Bangalore](https://reader033.fdocuments.us/reader033/viewer/2022042714/5569eb0dd8b42ac1468b4ce4/html5/thumbnails/15.jpg)
Confidential - Zenga Media
A Marketers wish LIST… The Challenge..
Wish List
Contextual
Targeted
Location Based
Instant Conversion
Tracking
Follow up
Engagement
ROI
Fail Fast - Learn Fast
Challenge
BIG DATA TO CRUNCH
REALTIME ANALYTICS
NO TIME TO REACT
SCALABILITY
HIGH PRICE
WHERE TO STORE
ROI- High Impact
Fail LATE - Learn LATE
CLOUD SOLVES ALL THE PROBLEMS AT FRACTION OF THE COST
THE WISH LIST IS A REALITY
![Page 16: Shabir Zenga on The Need - The Experience at ad:tech Bangalore](https://reader033.fdocuments.us/reader033/viewer/2022042714/5569eb0dd8b42ac1468b4ce4/html5/thumbnails/16.jpg)
Zenga is Enjoying Every Moment…
Thank You