Someone said,” Marriages are made in heaven”.

If that’s true then Internet is the best heaven.

Presenters:

Keval Gada (Mktg-10)

Sourabh Kumar (C 127)

Online Matrimony

• Online Matrimony is an organized web based Matrimonial service

• Matrimonial search is the 13th most popular activity on the Internet among 12 million urban users in India

• The leading sites are shaadi.com and bharatmatrimony.com

• Matrimonial sites register users, after which they are able to upload their profile onto a searchable database maintained by the website

• 25-35 age group forms the largest base of matrimonial users at 40 %, followed by the 19-24 age group at 34 %

Website Analysis

VS

• Founded in 1996

The Title:

• When it comes to the name,

Shaadi is clearly a winner,

for shaadi in Hindi means

marriage. In mind, it sound

like the obvious choice.

Fee:

• It is costlier.

• Founded in 1999

• BM’s name has a bit of a

hybrid touch.

• It is much cheaper with

‘Doorstep Payment’ option.

User-Friendly:

• Login to Shaadi.com is

cumbersome and it opens

as a pop-up window where

tabs cannot be managed.

• Less no. of profiles as compared to BM

Search:

• Effective – with enough

options of age, height,

religion/caste, region,

salary etc.

• Bhartmatrimony.com opens in normal window where multiple tabs can be opened.

• More number of profiles

• Offers better array of results than Shaadi.com – this might have something to do with appearances

.Appearance:

• Apart from browsing and

tabs-management, the

profiles, photos are not so

clear

• Shows only 10 profiles per page

Details:

• Horrendously ineffective

partner details

• Profiles uploaded with support from their executives after review

• It doesn’t reveals the person’s name

• Far superior, the profile and photos look far cleaner and better

• Shows 50 profiles per page

• Profiles are developed individually.

• Photos are screened before display.

• Give details in an organized

form. Lets you share your

expectations from life

partner

Security:

• No feature of ‘Block’ or

‘Ignore’. It becomes

irritating to get to see same

profiles again and again.

Contact Info:

• Slow process, contact

details are being e-mailed

by the executives afterwards

• ‘Block’ feature is there.

A profile is shown only

once

• Very effective. You can

either have the person’s

phone no. if mentioned or

you can send a message

without knowing their email

ID.