SGF_BrandingYourselfOnline_Apr8
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Transcript of SGF_BrandingYourselfOnline_Apr8
Basics
56%of online adults don’t actively
think about the consequences
of their online activities.
There are things you want
everyone to see.
There may be things that you
wouldn’t want anyone to see.
There are things you only want
some people to see.There are things that others
post about you.
A BAD OR NON-EXISTENT REPUTATION
can influence people and change their opinions
(for the worse) about you.
A GOOD REPUTATION
can win you business, new jobs,
promotions, and respect.
Why it Matters
YOUR ONLINE
REPUTATION
AFFECTS YOUR
PROFESSIONAL LIFE
90%of recruiters check
search engines and social
media sites
69%of recruiters have rejected a
candidate because of a
bad online reputation
8%of companies have fired
someone for abusing social
media
85%of IT decision makers use
social networks for business
Set Your Own ReputationGET ONLINE AND ESTABLISH A STRONG AND POSITIVE PRESENCE
Profiles on professional networks
(LinkedIn, Xing,…)
Your own website (including a portfolio, contact information, maybe a blog,…)
Profiles on othersocial networks
(Facebook, Twitter,…)
Include your photo
SEO: incorporate a few searchable keywords in bio
Focus on your professional experience
Yet…infuse your bio with a little personality
Proofread – and then proofread again AND again
Make your bio consistent across social channels
Include URLs to your Website, blog, or another social channel
Keep your bio/profile current!
Create a Polished Package
Stay on Top of Things
STAY VIGILANT AND EVALUATE YOUR ONLINE REPUTATION REGULARLY
Google your namefrequently and check the results.
Don’t forget Google’s image search!
Check your privacy settings and don’t reveal full birth
dates, addresses, or other personal information.
Educate your family and friends (they’re maybe not as tech-savvy) and monitor postings and tags of you.
Damage Control
Ask others to remove photos or unflattering mentions of you from
social sites.
Make sure that you are the first and best source of information
about yourself. Push down other sources in the search rank.
?
Harness the Power of SEO
1. (Key)Words matter
2. Title matters
3. Links matter
4. Words in links matter
Getting StartedEVERY GOOD CONVERSATION STARTS WITH GOOD LISTENING
Find relevant blogs and conversations.
Tools: Alltop.com, Technorati.com, Twitter Search, LinkedIn Search
Monitor keywords to find new channels.
Tools: Hootsuite, Google Alerts
Consistently read and monitor your favorite channels.
Tools: RSS reader, Netvibes.com
SHOW WHO YOU ARE AND ENGAGE IN RELEVANT CHANNELS
Getting Started
Understand topics and try to add something relevant and interesting.
Ready? Start commenting, ask questions, retweet.
Make all this a daily routine.
Getting StartedCREATE YOUR OWN CONTENT AND PUBLISH IT
Start a blog or contribute guest posts to an already existing blog.
Share interesting content from you and/or others.
Create byline articles and share them in your networks.
Where to Go
• Best for: interacting on a
more personal level• Share blog posts, videos,
photos, infographics,
questions + answers• Follow friends, co-workers,
interesting companies
• Best for: short, to-the-
point updates; monitoring
conversations; interacting
one-on-one • Share links to relevant
content; comment on
topics; use hashtags• Follow friends, thought
leaders, co-workers,
interesting companies
• Best for: showing off your
professional
accomplishments • Share relevant content
with all followers/join or
create groups• Connect with co-workers,
customers, thought
leaders, interesting
companies
• Best for: improving your
search results• Very specific audience so
far: engineers, web
designers, software
developers, marketing
professionals• Create a profile (appears
when someone googles
your name)
Be Efficient.
You need to be efficient with your time and even more
effective with whom you choose to connect with.
1 BILLIONUSERS ON FACEBOOK
200 MILLIONUSERS ON LINKEDIN
500 MILLIONUSERS ON TWITTER
Building a BasisWHICH CAME FIRST, THE LEADER OR THE FOLLOWER?
Start with following people
you know in real life: family,
friends, co-workers.
Use search functions and browse
your followers’ connections to
find new interesting people or
companies.
The best way to gain new followers
or fans is to engage, follow other
interesting people and be an
active part of the community.
High-Level NetworkersFOLLOW DECISION MAKERS, EXECUTIVES,
PEOPLE YOU KNOW AS THE MOVERS AND SHAKERS IN YOUR INDUSTRY
Send them an invite to
connect, even if you don’t
know the person.
Make sure your invite is about
how you can help them, not
only how they can help you.
Personalize your request:
Offer help, send a resource,
or introduce them to one of
your connections.
Maintain Your Connections3 SIMPLE RULES TO KEEP YOUR FOLLOWERS HAPPY
Don’t spam! Think about
the value of your posts or
tweets.
One of your connections
really helped you in some
way? Reward him or her
with a public ‘Thank you’!
Sharing valuable content
is the most reliable way to
keep your followers and
gain new ones!
3 Steps for a Start
Google your name
Create and/or
polish your
profiles
Connect with
other SAS
Global Forum
attendees!