Sfu smbc nov 19

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1. Your brand, your blog 2. Blogger outreach 3. Extending your reach

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Transcript of Sfu smbc nov 19

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1. Your brand, your blog

2. Blogger outreach

3. Extending your reach

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1. Your brand, your blog

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What is a blog?

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Why would/should you blog?

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To promote yourself

Better than a resume

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To promote your company

Branded content

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Consistent brand building

The twist? You’re doing so on your audience’s terms.

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Interruption vs. Interaction

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People are now marketing themselves like brands.

Brands are now marketing themselves like people.

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Build loyalty

among clients, customers and readers i.e. your audience.

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Strategy

Why are you blogging?

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Audience

Who are you blogging for? Who do you want to attract? Who do you want your

readers to influence?

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Most effective blogs

Entertain, engage, inform, inspire, evolve.

(True of any medium.)

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Not about specs and attributes of your product or service

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It’s about emotion

How does your product or service enhance lifestyle?

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your audience

Are you spending their free time well?

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Keep your readers longer

Rich, quality content that’s informative, entertaining, but above all valued.

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80/20

Balance between editorial and promotional content

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Three simple tactics

Encourage subscriptions

Link to earlier posts

End each post with a strong call to action

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When should you post?

Consistency > Frequency

Consider the time zones and leisure time of your audience

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Timely vs. Timeless

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2. Blogger Outreach

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Influence is changing

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PR is changing

You no longer have to rely on traditional media to get your message out.

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Readers as evangelists

These days everyone has an audience. If you do things right, your audience will

promote your brand for you.

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Put the social in social media

Get readers involved. Encourage, monitor and respond to comments

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This takes time because relationships take time.

Keep in mind

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3. Extending your reach

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ExploreMeet your audience where they are

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Tumblr

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Google +

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YouTubeQuickTime™ and a decompressor

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Have existing video content?

Great! Upload it and encourage sharing

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Complete your profileOn every platform.

Add your URL, Facebook, Twitter, brand bio, contact. Why? This could be where someone encounters your

brand for the first time.

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Integrate and share

Sounds obvious and yet…

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Stay up to date

Mashable

Problogger

Seth Godin’s Blog

Your favourite blogs

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Questions?