Sfu smbc nov 19
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Transcript of Sfu smbc nov 19
1. Your brand, your blog
2. Blogger outreach
3. Extending your reach
1. Your brand, your blog
What is a blog?
Why would/should you blog?
To promote yourself
Better than a resume
To promote your company
Branded content
Consistent brand building
The twist? You’re doing so on your audience’s terms.
Interruption vs. Interaction
People are now marketing themselves like brands.
Brands are now marketing themselves like people.
Build loyalty
among clients, customers and readers i.e. your audience.
Strategy
Why are you blogging?
Audience
Who are you blogging for? Who do you want to attract? Who do you want your
readers to influence?
Most effective blogs
Entertain, engage, inform, inspire, evolve.
(True of any medium.)
Not about specs and attributes of your product or service
It’s about emotion
How does your product or service enhance lifestyle?
your audience
Are you spending their free time well?
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Keep your readers longer
Rich, quality content that’s informative, entertaining, but above all valued.
80/20
Balance between editorial and promotional content
Three simple tactics
Encourage subscriptions
Link to earlier posts
End each post with a strong call to action
When should you post?
Consistency > Frequency
Consider the time zones and leisure time of your audience
Timely vs. Timeless
2. Blogger Outreach
Influence is changing
PR is changing
You no longer have to rely on traditional media to get your message out.
Readers as evangelists
These days everyone has an audience. If you do things right, your audience will
promote your brand for you.
Put the social in social media
Get readers involved. Encourage, monitor and respond to comments
This takes time because relationships take time.
Keep in mind
3. Extending your reach
ExploreMeet your audience where they are
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Tumblr
Google +
YouTubeQuickTime™ and a decompressor
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Have existing video content?
Great! Upload it and encourage sharing
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LinkedInQuickTime™ and a
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Complete your profileOn every platform.
Add your URL, Facebook, Twitter, brand bio, contact. Why? This could be where someone encounters your
brand for the first time.
Integrate and share
Sounds obvious and yet…
Stay up to date
Mashable
Problogger
Seth Godin’s Blog
Your favourite blogs
Questions?