SFM Indicators for communicating on Forests · 2017. 6. 6. · PEFC España C/ Viriato 20, 3C 28010...
Transcript of SFM Indicators for communicating on Forests · 2017. 6. 6. · PEFC España C/ Viriato 20, 3C 28010...
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PEFC España
C/ Viriato 20, 3C
28010 Madrid
915910088
www.pefc.eswww.pefc.es
UNECE/FAO FCN Annual meeting
Málaga - 30th May 2017
SFM Indicators
for
communicating
on Forests
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SFM Criteria
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Criterion 1: Maintenance and appropriate enhancement of forest
resources and their contribution to the global carbon cycle
Criterion 2: Maintenance of forest ecosystem health and vitality
Criterion 3: Maintenance and encouragement of productive functions
(wood and non-wood)
Criterion 4: Maintenance, conservation and appropriate enhancement
of biological diversity in forest ecosystems
Criterion 5: Maintenance and appropriate enhancement of protective
functions in forest management (notably soil and water)
Criterion 6: Maintenance of other socio-economic functions and
conditions
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2016 Report
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Enhancing
forest
owners´
commitment
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PEFC Commitments
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SDG 2030
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PEFC Commitments
No Poverty – Populations linked to forests
Hunger alleviation Contribution of wild forest
products
Health and wellbeing (ecoturism, medicin...)
Gender equity Jobs in rural areas
Clean water and sanitation: 75% of world´s drinking
water comes from forests areas
Renewable energy, the biomass
Decent jobs through SFM
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PEFC Commitments
Sustainable cities and communities, wood, cork, and
other forest materials for building industry
Responsible Production & Consum of sustainable
PEFC forest products
Life of Ecosystems
“Protect, restore and promote sutainable use os land
ecosystems, sustainable forest management, fight
desertification, stop and halt soil degradation and
biodiversity loss”
Alliances to achieve the goals. PEFC, constitutes an
alliance of national associations for SFM
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Cadenas de supermercados y marcas de consumo
Good news for companies: forest products
PEFC Commitment: Promoting forests
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PEFC Commitment: Promoting forests
Posicionando la marca PEFC en los mercadosGood news for companies: forest products
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Construcción Sostenible. Envase y embalaje.
Corcho y vino. Compra Pública
“Books, print”
Posicionando la marca PEFC en los mercados
PEFC Commitment: Promoting forests
Good news for companies: forest products
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Sinergias con impulsores de la sostenibilidad
RER 2016
Posicionando la marca PEFC en los mercados
PEFC Commitment: Promoting forests
Good news for companiesGood news for companies: forest products
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Encuentros profesionales
Feria del
Libro
PEFC Commitment: Promoting forests
Posicionando la marca PEFC en los mercadosGood news for companies: forest products
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PEFC Commitment: Promoting forests
Posicionando la marca PEFC en los mercadosGood news for companies: forest products
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SFM and the consumers
PEFC Commitment: Promoting forests
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Campaign “the newspaper that falled in love with a
forest”
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Grupo de Noticias (Diario de
Noticias de Navarra, Noticias
de Gipuzkoa, Diario de
Noticias de Álava y Deia)
224.000 readers
Exhibiton “Biomass at home”
23 ciudades
300.000 visitantes
PEFC Commitment: Promoting forests
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Madrid Book Fair 2016
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Ecoworkshop for kids in
Abadía Retuerta (Valladolid)
SFM for kids
Compañía de Teatro Ron Lalá
PEFC Commitment: Promoting forests
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ComunicaciónMeetings on the field
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Enhancing forest owners communication tools
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CommunicationWorking breakfast
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CommunicationGreenToGold
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- Newsletter(5.000)
- web (152.000 visits)
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Communication
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Colaboración en comunicación:
- Medios de comunicación
415.000 ESPECTADORES
Communication
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Colaboración en comunicación:
-- Medios de comunicación
Communication
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PEFC Commitment: Promoting forests
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PEFC Commitment: Promoting forests
Journalists, influencers, bloggers,
media, press agencies
Video, Social media
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PEFC Commitment: Promoting forests
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Temática: El bosque y su
entorno
22 abril – 5 junio
3 premios nacionales y 1
premio internacional
www.pefc.photo