SFG Sampler
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Transcript of SFG Sampler
You Can Judge Us By…
The Company We Keep…At Stroud Fultz Group we’re proud of the company we keep. Our clients are demanding, sophisticated marketers who expect our involvement and insist on results. They set high standards, demand excellent performance and we deliver more then they expect.
Financial Services• American Express TRS Co., Inc.- Establishment Services Marketing- Northeast Region Destination Marketing- Travel Management Services—Sign & Travel- Charge Card Group • Chase Manhattan Bank/Bank One- College Marketing- Adult Credit Card Marketing• Chemical Bank New Jersey- Commercial Banking- Loan Products- Deposit Products• Oxford Health Plans• Citigroup Credit Services- College Market- Establishment Services Marketing• National Westminister Bancorp, Inc.- Self-Service Banking• Gargoyle Asset Management• Countrywide Home Loans
Publishing• Easton Press/MBI, Inc.• Time Inc.• Highlights for Children• Dun & Bradstreet• Sales & Marketing Management
Healthcare• Oxford Health Plan• Metropolitan Life
Sports Marketing• NBA Dream Team Sponsorship Development• TD Waterhouse Cup
Clubs, Continuity & Associations
• The Columbia House Companies• Disney Movie Club• Baby Einstein Company• Musical Heritage Society• Jazz Heritage Society• Women’s Direct Marketing International• Royal Canadian Mint• National Travel Club• Long Island Philharmonic • Postal Commerative Society
The Work We Do…We do more than create award winning print, direct response, and collateral material. Our goal is to insure that through market research, media planning and buying, creativity, and experience you receive the greatest possible return for your investment. Our work covers the spectrum of marketing communications, including advertising, sales promotion, and direct marketing. Careful orchestration of these disciplines yields more effective results and maximizes the impact of available budgets. We have no vested interest in selling a particular medium; only in objectively recommending programs that are right for your marketing circumstances.We have one purpose: to help you utilize your communications budget more productively.
Analytic Services• Competitive Reviews
• Market Conditions
• Relevant Trends
• Database Profiling and Segmentation
Strategic Planning Services• Quantitative Research
• Qualitative Research
• Strategy Development
• Communications Planning
• Brand Identity
Creative Services• Concept Development
• Studio Services
• Print & Broadcast Production
• Production Estimating
• Vendor Selection & Supervision
Media Services• Media Planning
• Response Analysis
• Media Buying
• List Recommendation and Procurement
• Response Analysis
The Results You Get.We’ll work with you to determine your specific communications objectives and help you establish performance standards to insure your objectives have been achieved.With these performance goals as a guide, you'll be in an ideal position to evaluate the creative and media decisions you’ve made. This knowledge will increase your understanding of your customer segments and enhance your pool of essential marketing information—such as cost per acquisition, the lifetime value, the value of incentives, and more.
You’ll consistently develop more targeted communications efforts, and more accurately calculate the potential return on your communications investment. And you’ll be able to evaluate our performance against your specific objectives.
Your advertising and promotion budget represents a serious investment in your future. Why not hire an agency that has a process that will enable you to identify critical requirements for a measurable and successful outcome.
Columbia HousePost-It Package
Columbia HousePost-It Package
Columbia HouseGolden Opportunity
Columbia HouseGolden Opportunity
Columbia HouseThe Rugged Traditionalist
Columbia HouseThe Rugged Traditionalist
Columbia HouseBaby Boomer
Columbia HouseBaby Boomer
DisneyBeauty and the Beast
DisneyAtlantis, Milo’s Return
DisneyFamily Fun Pack
Baby EinsteinPackage Inserts
Baby EinsteinPackage Inserts
Easton PressJackie
Easton PressKinkade
Easton PressWildflowers