The Salesforce.com Platform Dave Norris VP Business Development, Platform

+44 7967 966 987

dnorris@salesforce.com

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Agenda

• Strategy

• Positioning

• Customer Success

Strategy

1960’s Mainframe Computing

1990’s Desktop Cloud

Computing

2000’s Mobile Cloud

Computing

2010’s Social

Revolution

1970’s Mini Computing

1980’s Client/Server Computing

Ten Year Computing Cycles 10X more users with each cycle

Data Management

Apps

Business Logic Apps

Process Automation

Apps

Web Apps

Mobile Apps

Social

Apps

1960’s Mainframe Computing

IMS, VM/CMS,

CICS, MVS

1990’s Desktop Cloud Computing

.NET, J2EE,

Weblogic, Web

Sphere

2000’s Mobile Cloud Computing

iOS, Android

2010’s Social Revolution

Social Platforms

1970’s Mini Computing

AS400, RDB,

VMS, DG,

HP

1980’s Client/Server Computing

ODBC, Visual

Basic,

DB2,Oracle

Each Ten Year Computing Cycle Requires a New

Platform

36% of CIOs expect

to use salesforce

PaaS for Business Experts PaaS for Developers PaaS for ISVs

Source: Morgan Stanley CIO Survey, 2011

Salesforce Delivering the #1 Enterprise

Cloud Platform

Social Applications and Platform

Open A

PI’

s

data.com

tou

ch

.sa

lesfo

rce

.co

m

Heroku is Now Open for Java

Developers

for

Instant scale

Frictionless deployment

Full visibility

Add-on ecosystem

A path to the Social Enterprise for 6 million java developers.

Fully integrated into the Heroku platform:

Force.com and Heroku

• Force.com

– Declarative

– Point and click

– Business user led

• Heroku

– Professional developer

– $git push heroku master

– Ruby, Java, node.js, clojure

• Shared vision

Social Revolution: Social Enterprise

Apps Available on the AppExchange

1250+ Apps

Chatter Exchange Social Apps

Number of Apps

1,300 Apps

$500 Million Marketplace

~1 Million installs

Number of Installs

AppExchange is the Proven Enterprise

Cloud Marketplace

Positioning

Delight Your Customers and Employees

Listen &

Analyze

Social

Marketing

Product &

Partners Collaborate

Service &

Engage

Automate &

Extend

Connect & Sell

Social Customer Profile

Employee

Social

Networks

Customer Social

Networks

& Product Social Networks

Social Enterprise 1

2 3

Create Your Employee

Social Network

Automate and extend processes

Workflow, logic, analytics

Cloud, social, mobile

Create Your Customer

Social Network

Agile develop and deploy

Open platform and ecosystem

Integrate to public social networks

Create Your Social

Customer Profile

Store social profile

data Unified data model,

open integration

The Salesforce Social Enterprise Platform:

Database.com, Force.com, Heroku

Edge Apps – Agility Layer

Departmental

Apps

Lotus Notes

Replacement Apps

HR Apps

Social Media

Apps

Mobile Apps E-

Commerce

Site

Core

Apps

EDGE APPS

Compliance Apps

IT Helpdesk

Customer Success

410,000 Apps

Number of Apps

Customers are Building Their Custom Apps

on our Platform

Burberry – Salesforce and Cap Gemini

‘feel the brand’

• Internal = External

• Social Enterprise

• Back Office integration

“If you don’t do that I dont know what your business model is in 5 years”

Angela Ahrendts, CEO

Advanced use of Social Media

130,000 Twitter followers

Reduced first call resolution

rate to 1 hour

twitter.com/klm

YouTube – KLM Surprise

KLM’s Newest Destination is Twitter

Toyota Social Enterprise

Dealers/Distributo

rs

Chatter for 320,000

Employees

Toyota Friend

Website 1-800-4-My-

Toyota

Toyota Friend

on Youtube

Toyota Friend

on Twitter

Toyota Friend

on mixi

Manufacturing/

Finance

Toyota Friend on

Facebook

Toyota Friend

Mobile

Toyota Vehicles Social Customer

Profile

THANK YOU