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    Strategic Factor Analysis Summary

      Presented By: Shom

      Shikh

      Shob

      Shohini Bhatt

      ShanSubr

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    SPIRIT INDUSTRY 

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    Interna !actors United Bre"eStren#ths

    $ei#ht Ratin# $ei#

    Saes %&' (

    Technoo#y %&' )&*

    +c,uisitions %&' (&'

    GobaPositionin# %&'- (&.

    0inanciaPositions %&' (&/

    Interna strate#ic 0actors

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    Interna strate#ic 0actors

    Interna !actors United Bre"erie

    $eakness $ei#ht Ratin# $ei#ht

    Ra" materia %&/ )&% %&

    packa#in# %&'- /&. %&(

    Suppy 2hain %&' )&* %&)

    Tota '&% )&*

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    34terna 0actors United Bre"er5pportunities $ei#ht Ratin# $ei#h

    Per capitaconsumption %&'- (

    Business

    en6ironment %&%- (&-

    34terna Strate#ic 0actors

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    Threats $ei#htScore

    Ratin# $ei#ht S

    Rei#iousbeie!s

    %&/% )&%

    7andin#competition

    %&'- (&-

    Re#uations %&/- )

    Po"er 8 "atera6aiabiity

    %&/ )&-

    Tota '

    34terna Strate#ic 0actors

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    United Bre"eries Du$ei#ht Ratin# $ei#ht Score shor

    t

    SaesS; %&' ( %&(

    +c,uisitionsS; %&'- (&- %&1*-

    Gobapositionin#S; %&%- )&- %&'*-

    Ra"materia$; %&'- )&% %&(- <

    Packa#in#$; %&' )&- %&)- <

    Per capitaconsumption

    o; %&' )&- %&)-Re#uatory

    S0+S

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    Interna !actors Radico =hai

    Stren#ths $ei#ht Ratin# $ei#

    >uaity %&'/ )&-

    Technoo#y %&'/- (

    2ost 5ptimi?ation %&'* )&@

    Goba Positionin# %&') )&@

    0inancia Positions %&%@ )&/

    Interna strate#ic 0actors

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    Interna strate#ic0actors

    Interna !actors Radico =ha

    $eaknesses $ei#ht Ratin# $ei#

    Tar#et Se#mentin# %&'/ )&.

    Aana#ement %&''- )

    Suppy 2hain %&') )&-Tota '&%

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    34terna 0actors Radico =haitan

    5pportunities $ei#ht Ratin# $ei#ht

    Re#uatory0rame"ork  %&/' (

    Businessen6ironment %&'. (

    +6aiabiity o! ra"materias %&/* )&*

    34terna Strate#ic 0actors

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    Threats $ei#ht Ratin# $ei#h

    Rei#ious beie!s %&'* /&)7andin#competition %&'* )&1

    T5T+9 '&%

    34terna Strate#ic 0actors

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     Radico =haitan

    $ei#ht Ratin# $ei#h2ost5ptimi?ationS; %&'* )&@

    Goba Positionin#S; %&') )&@

    Suppy 2hain $; %&') )&-

    Re#uatory0rame"ork 5; %&/' (

    S0+S

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    $ei#

    ht

    Ratin

    #

    $ei#ht Sco

    +6aiabiity o! ra"materias 5; %&/* )&*

    7andin# competition T; %&'* )&1

    T5T+9 '&%

    S0+S

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    +UT5A5BI93 INDUSTRY 

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    A+7INDR+ 8 A+7INDR+

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    I0+S

    Internal Factors Weight Rating WeigSco

    Strengths

    Sturdy SUs#ood !or IndianroadsC ;

    %&/% (&% %

    +ccess topotentia "ordmarkets R;

    %&'% )&/ %&

    9o" a!ter saesser6ice cost I;

    %&%- )&- %&'

    Procurement o! %&'- )&. %&

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    I0+S

    Internal Factors Weight Rating WeigSco

    Weakness

    Ine4perience incommercia6ehice se#ment

    %&'- /&- %&)

    Unsuccess!u incompact AUse#ment

    %&/% )&' %&1

    Positionin# as#oba brand

    %&'- /&. %&(

    Tota '&%% )&/

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    30+S

    34terna 0actors $ei#ht Ratin# $eiSc

    Opportunities

    3asy access tocredit

    %&'- )&. %

    Green cars %&%- )&/ %

    Tappin# emer#in#markets 8 buidin##oba brand

    %&'% /&@ %

    Inno6ation in o"cost product

    se#ment

    %&'% /&% %

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    30+S34terna 0actors $ei#ht Ratin# $ei#

    Sc

    Threats

    Dependency on #obapayers !or technoo#y

    %&'% )&'% %&

    Shorter producti!ecyce 8 rapidy

    chan#in# tech

    %&'% /&. %&

    De6auation o! rupee %&'% )&% %&

    2ompetition !rom#oba brands

    %&'' /&. %&

    2heap aternati6e

    modes o! transport

    %&%@ /&1 %&

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    S0+S

    Strategic Factors Weig

    ht

    Ratin

    g

    Weighte

    d Score

    Duratio

    Short Intemed

    te

    Sturdy SUs#ood !or Indianroads S;

    %&'% ( %&(% E

    Procurement o!autocomponents atcompetiti6erates S;

    %&'/ )&. %&(1 E

    +ccess to %&%@ )&/ %&/@ E

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    S0+S

    Strategic

    Factors

    Weigh

    t

    Rating Weight

    edScore

    Duratio

    Short Intermediate

    Green cars5;

    %&'% )&/ %&)/ E

    Tappin#emer#in#markets 8buidin##oba brand5;

    %&') /&@ %&).

    Inno6ation in %&%@ /&% %&'. E

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    S0+S

    Strategic Factors Weig

    ht

    Rating Weight

    edScore

    Durat

    Short

    Intemed

    te

    Dependency on#oba payers !ortechnoo#y T;

    %&'% )&'% %&)' E

    Shorter producti!ecyce 8 rapidychan#in# tech T;

    %&%@ /&.% %&/-

    Unsuccess!u incompact AU

    se#ment $;

    %&'. )&'% %&-1 E

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    T+T+ A5T5RS

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    I0+S

    0actors $ei#ht Ratin# $ei#h

    ScoreStrengths:

    $ide Ran#eo! products

    %&' )

    Stron#distributionnet"ork 

    %&/ )

    GobaPresence

    %&/- ) %

    R 8 D+cti6ities

    %&%- /

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    I0+S

    0actors $ei#ht Ratin# $eS

    Weakness9ack o!productran#e

    %&'- (

    Sa!ety %&/- ) %

    Tota '&%%

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    30+S

    34terna 0actors $ei#ht Ratin# $ei#hScore

    Opportunities

    3asy access tocredit

    %&%- / %&'

    Green cars %&%- / %&'

    Tappin#emer#in#markets 8buidin# #obabrand

    %&'- ) %&1

    Inno6ation in o"

    cost product

    %&' / %&(

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    30+S

    34terna 0actors $ei#ht Ratin# $ei#hScore

    ThreatsDependency on #obapayers !or technoo#y

    %&' / %&/

    Shorter producti!ecyce 8 rapidy

    chan#in# tech

    %&' / %&/

    Increasin# !ue price %&'- / %&)

    2ompetition !rom#oba brands

    %&'- ) %&(-

    2heap aternati6emodes o! transport

    %&' / %&/

    S0+S

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    S0+SStrate#ic0actors

    $ei#ht

    Ratin# $ei#hted Score

    Duration

    Short Intermediate

    Stron#distributionnet"orkS;

    %&' ) %&) F

    GobaPresenceS;

    %&/ / %&1 F

    Sa!ety$; %&) / %&1 F

    Tappin#emer#in#markets 8buidin##obabrand5;

    %&/ ) %&1 F

    2ompetition %&/ )&- %&* F

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    Thank you