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MEDIAKIT2011

MediaContact:

HillaryMcCowen

415-287-0740

Hillary@health2con.com

www.health2con.com

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CONFERENCEFACTSHEET

OVERVIEW

Health2.0soriginaltaglineof user-generatedhealthcarecontainsthegermofacompelling

ideapatientsare usingnew toolstoguidetheirown care. Now, asdoctors,patients, and

health care organizations are all starting to use a new generation of online and mobile

technologies,thesetoolsarefundamentallychangingthewayhealthcareworks.

The Health 2.0 Conference is the leading showcaseof cutting-edge technologies inhealth

care, includingOnlineCommunities,SearchandlightweightToolsforconsumerstomanage

theirhealthandconnecttoprovidersonline.

MatthewHolt and Indu Subaiya collaborated toorganize the firstHealth 2.0 conference in

September2007inSanFrancisco.Health2.0hasbeenfeaturedinTheNewYorkTimes,the

WashingtonPost,theSanFranciscoChronicle,theHuffingtonPost,onCNN,CBSNews,andin

the healthcare trade press. The Washington Post called the conference a high-energy

gatheringofgreatmindsNowmanyconferenceson,Health2.0hasbecometheplacetosee

andbeseenfortheleadersinhealthcaretechnology.

InadditionHealth2.0hassetupanon-profitindustryconsortium,theHealth2.0Accelerator,and a research consulting service,Health 2.0 Advisors. But above all Health 2.0 remains a

venuewhereinnovationintechnologyisintroducedandground-breakingideasaresharedto

drivechangeinthehealthcaresystem.

UNIQUECONFERENCEFORMAT

TheHealth2.0conferencefocusesonwhatworksinthecontextoftheUnitedStatessevolving

healthcare system, and what the boundary-less online world means for consumers and

physicians working in distinct healthcare systems. The unique conference format features

rapid-fire technology demos, provocative keynotes, and interactive discussions. This year,

pre-conferenceactivitiesincludeatwo-daycode-a-thon!

AsignatureoftheHealth2.0conferences, Launch!,enablesstart-upstoperformlivedemosof

debutingtechnologiesthatwillshapethefutureofhealthcare.AlsofeaturedareDeepDive

sessionswheresponsorschooseatheme,inviteuptotenparticipants,andmoderatetheirown

workshopsession.

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BUILDINGANINTERNATIONALCOMMUNITYONLINE

In2008,aHealth2.0GroupwascreatedonLinkedInaswellasavibrantFacebookpage,both

showcasinginterestingdevelopmentsfromtheHealth2.0Blog.TheHealth2.0Blogisagroup

blog where anyone in the Health 2.0 Community is invited to contribute. TheHealth 2.0

Networkisanactiveattendeelist,ongoingsocialnetwork,andmessagingsystemforthosewho

havebeenattheconferences,whetherinEuropeortheU.S.Thistoolfostersdirectbusiness

connections and active involvement from the Health 2.0 community, no matter their

geographicalbase.

FOUNDERS

InduSubaiya,Co-FounderandCEO

MatthewHolt,Co-Founder

CONFERENCEORGANIZERS

EmilyEbert,EventProducer,Health2.0

HillaryMcCowen,Sales&MarketingManager,Health2.0

Jean-LucNeptune,MDMBA,SeniorVicePresident,Health2.0

CONTACTINFORMATION

HillaryMcCowen

Manger,Sales&Marketing

Health2.0

(415)287-0740

Email:Hillary@health2con.com

Twitter:@Health2con

LinkedInGroup:Health2.0

FacebookPage:Facebook.com/Health20

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PRELIMINARYAGENDA

Agenda

Saturday,September24,2011:Health2.0DeveloperChallengeCode-a-thon

Sunday,September25,2011:Pre-Conferences

Monday,September26,2011:MainConferenceDay1

Tuesday,September27,2011:MainConferenceDay2

Saturday,September24,2011

12:00pmSaturdaySeptember24thto4:00pmSunday25

th

Health2.0DeveloperChallengeCode-a-thon

Health2.0slive,daylongcode-a-thonbringstogetherdevelopers,designersandrawdatasets

tobuildexcitingnewapplicationsandtoolsforimprovedhealthcare.Developers,designers

andotherstakeholdersaregivenanoverviewofhealthcareissues,toolsanddatasets,andare

asked to design new tools for the health care space. Developers are encouraged to use

OpenGovdatasetsaswellasprivatedatasetstocreatetheirapplication.Attheendofthecode-a-thon,developerspresenttheirapplicationtothegroup,andthebestsolutionreceives

anaward.

Alsofeatured:Health2.0101SessionNewtotheHealth2.0market?Needofanoverview

beforedivingintotheconference?Thisyear,forthefirsttimeever,theHealth2.0Developer

Challenge Code-a-thon will feature both a Health 2.0 101 curriculum and tech talks from

industryleaders!

NOTE:Thiscode-a-thonisscheduledfortheweekend,withtheprize-winnercontinuingonwith

thewinnersofothercode-a-thonsonMonday26th&Tuesday27th.

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Sunday,September25,2011

Pre-ConferenceWorkshops

HealthLaw2.0 11am4pm

Health Law 2.0will address the pressing legal issues facing both largeand small companies

workinginHealth2.0asinnovativehealthtechnologieshaveenabledgreaterconsumeraccess

and control. These issues include privacy of health data, provider ratings, performance

incentives,onlineadvertisingandmore.Youllhearfromtop-notchlegalmindsontheimpact

forbothusersandvendorsofHealth2.0technologyandservices.

Employers2.0 11am3pm

Thissessionwill lookathowtechnologyischangingtheworkplaceandenablingemployersto

takeaproactiveroleinthehealthoftheiremployees. ItwillcovertheintegrationofWellness2.0toolsintohealthbenefits,newdevelopmentsinworksiteclinics,andhowHealth2.0tools

are helping employees purchase care in a different way. Well also hear from innovative

employerswhoarethinkingoutsidetheboxregardinghealthandwellnessservices.

Patients2.0 11am3pm

ThismeetingcontinuesthedialoguestartedatpreviousHealth2.0sevents.Overthelastyear

Patients 2.0 has brought together hundreds of patients and advocates whove contributed

stories aboutusing, sharingand co-creatinghealth data. This sessionaims tobetter define

waysempoweredpatientscaninfluenceourcurrenthealthsystemandshapefuturepolicy.

Doctors2.0 11am3pm

Aspecialshowcasefeaturingthelatestandgreatestintoolsandservicesthataretransforming

physicianpractices.FromtheiPadtothecloud,youllseethenewesttechnologiesinEMRs,

scheduling, patient-physician communications, and discuss best practices in implementing

thesetoolsintheclinic.

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Monday,September26,2011

TheOpeningCurtainRaiser 8:00am

Hostedby:MatthewHoltandInduSubaiya,Health2.0

Indu&MatthewwillkickofftheconferencebyreviewingthestateofHealth2.0andtellingyou

whattoexpectattheconferenceandtheyearahead.

Keynote:MarkSmith,CaliforniaHealthCareFoundation 8:20am

Sponsoredby:

MarkSmith,PresidentandChiefExecutiveOfficeroftheCaliforniaHealthCareFoundationwill

discusshis viewsonmaking healthcare cheaperand better. The audience can expect soundadvicewithablendofhumor.

User-GeneratedHealth:FromIntelligentCommunitiesto

Self-Tracking,andtheQuestforPersonalizedHealthPlatforms 8:45am

Sponsoredby:

Communities are evolving from simple support mechanisms to becoming personalized

platformsfordiseasemanagement,behaviorchangeanddataanalytics.Welltakealookat

thethemesofpeerandprofessionalsupport,self-tracking,informationsharinganddelivery,

competition, real-time data streams,and carrotvs. stick and see theHealth 2.0 toolsand

unplatforms that are driving consumer engagement and testing leading behavior change

modelstomakethegreatestreal-worldimpact.

Commentaryfrom:

ThomasGoetz,ExecutiveEditor,WiredMagazine GaryWolf,Co-Founder,QuantifiedSelf

Anddemosfrom:

JordanGoldberg,CEO,stickK RonGutman,FounderandCEO,HealthTap DavidMetzler,FounderandCEO,OneRecovery SteadBurwell,CEO,AllianceHealthNetworks

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BreakandSponsoredDeepDive 10:00am

Featuring:

Employers,PayersandtheGreatHealth2.0Awakening 10:45am

Sponsoredby:

Employers and insurers have been the sleeping giants of health care. But now they are

increasinglyactiveinguidingpeopletheycoverinwellnessprogramsandincollaboratingon

the infrastructure for new deliverymodels. How are they usingHealth 2.0 aspart of their

awakening?

Keynotes:

MarkBertolini,Chairman,ChiefExecutiveOfficerandPresident,Aetna GeorgeHalvorson,ChairmanandChiefExecutiveOfficer,KaiserPermanente

Joiningthemonthepanelwillbe:

LouisBurns,CEO,CareInnovations GioColella,President,CEOandCo-Founder,Castlight

WithDemosFrom:

CastlightHealth CareInnovations Aetna

LunchintheExhibitHall 12:00pm

SponsoredDeepDive

Featuring:

LearnMoreAbouttheHealth2.0DeveloperChallenge

Moderatedby:Jean-LucNeptune,SeniorVicePresident,Health2.0

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LunchtimeDesignWorkshop

IncludingCaseStudiesFrom:

DougSolomon,ChiefTechnologyOfficer,IDEO AlexTam,SeniorInteractionDesigner,frogdesign ScottSummit,CTO,BespokeInnovations ChrisHaas,SVP,UserExperience,Mad*Pow

InnovationShowcase:TheHealth2.0DeveloperChallenge 1:15pm

Seewhatthebuzzhasbeenabout!Withover20onlinechallengesand6code-a-thonevents

acrossthecountry,2011hasbeentheyearwherethechallengemodelhasbroughtinnovation

to health care. Under the rubric of the America COMPETES Act, ONC has contracted with

Health 2.0 to run its Investing in Innovation i2 Challenge series. TheHealth 2.0DeveloperChallengecontinueswithbothHHSandprivatesectorchallengescomeseethewinnersfrom

boththeonlineChallengesandthelivecode-a-thons.

ParallelTracks: 2:30pm

TheVirtualCouch:OnlineBehavioralHealth

ALookatPatientCommunities

TheDoctorWillSeeYouNow:Health2.0intheMDOffice

SpecialSession:Health2.0InnovationExchange

SponsoredPresentation:ShapeUp

AfternoonBreakandSponsoredDeepDive 3:30p

Featuring:

ParallelTracks: 4:15pmHealth2.0intheHospital

Pharmacy,MedicationandCareCompliance

DoctorsLikeMe:ProviderSearchforConsumers

Health2.0ToolsAcrossGenerations

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SpecialSession:Health2.0InnovationExchange(continuesoverbreak)

YetMore&DifferentUnmentionables 5:15pm

Sponsoredby:

Lastyear,inafirstforHealth2.0(oranyhealthcaretechnologyconference)weplungedinto

issuesthatdontgettalkedaboutenoughinhealthcaresex,alcoholandyour crappyboss.

This yearweregoingtotake a deeper dive into anew set ofunmentionables to seewhat

Health2.0candotochangelivesandbehavior.

PresentationsandCommentaryfrom:

AlexandraDrane,President,Eliza WendyLynch,Co-directoroftheCenterforConsumerChoiceinHealthCare,Altarum

Institute PeterLevin,ChiefTechnologyOfficer,VeteransAffairs MarcusOsborne,SeniorDirector,HealthcareSavingsProgramsandGlobalSourcing,

Walmart

BenRubin,ChiefTechnologyOfficerandCo-Founder,Zeo

CocktailReception 6:30pm

Sponsoredby:

Mixandmingleintheexhibithall,playgames,catch-upwitholdfriendsandmakenewones!

Receptionends7.30pm

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DataDrivesDecisions:TheNewWorldofAnalytics,DataMiningand

HowBigDataWillTransformHealthCare 11:30am

Moderatedby:PaulWallace,SeniorVicePresidentandDirector,CenterforComparative

EffectivenessResearch,TheLewinGroup

With federal dollars fundingcomparative-effectiveness researchandhealth plans, providers,

pharma,andconsumerproductcompaniesminingvastamountsofhealthdatahowwillour

systembecomesmarter?Wellhearfromtheleadersinthenewworldofanalyticsandaskthe

question:CanBigDataresultinbetterdecisionsforbetterhealthcareoutcomes?

WithCommentaryFrom:

CarolMcCall,Principal,HealthAnalyticsInnovationsWithDemosFrom:

CharlieLougheed,President&CTO,Explorys

LunchandLaunch! 12:30pm

Since its inception in 2008, Launch! has introduced over 45 new companies and products,

includingUnityMedical,RemedyVentures,TheCarrot,andtheWSJs2010top(andnotjustin

health!) start-up company, Castlight Health. Come see the next greatest Health 2.0

technologiesinthisexcitingsession.

DataUtilityLayer,UnplatformsandNowPersonalSensors,Too! 2:00pm

Dontblinkbut while you wereworking at yourmHealth strategy, were goingbeyond the

smartphone. In our rush to get digital, weve ignored the analog world. Hardware that

measures a variety of human activities is back and transforming consumer engagement.

Increasingly, peoples data is automatically being added to the Data Utility Layer from a

multitudeofdevices,includingautomaticupdatesfromwearablesensors.Isthistheyearwhen

unplatformsgomainstream?

WithDemosandCommentaryFrom:

NateMcLemore,GM,BusinessDevelopment,MicrosoftHealthSolutionsGroup JuleeThompson,ChiefHealthcareExecutive,Sprint CdricHutchings,Co-Founder,Withings JasonJacobs,CEOandFounder,RunKeeper ChristineRobins,CEO,BodyMedia

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ParallelTracks: 3:15pm

LevelUp(forYourHealth):GamingandHealth2.0

SelfManagementDevices,ToolsandTrackers

GettingtoKnowYOU:Genomics,ProteomicsandDIYDNA

AfternoonBreakandSponsoredDeepDive 4:00pm

Patients2.0 4:45pm

Moderatedby:JaneSarasohn-Kahn,Think-Health

We introduced Patients 2.0 in June 2010. Since then, weve seen hundreds take up themanifesto for disruptive innovationof the health system the bottom-lineofwhichwas to

Recognize Our Impact (ROI)as patients whohave a stake in their ownas well as fellow

patientshealthandhealthcare.Wellconveneanexpertpatient-ledpaneltodiscussthe

Patients2.0movementandprovidetheirreactionstowhattheyveseenattheconference.

WithCommentaryFrom:

FarzadMostashari,NationalCoordinatorforHealthInformationTechnology

WrapUpandSpecialGuest 5:45pm

CocktailReception 6:15pm

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Indu Subaiya,MD,MBA, isahealthcareconsultant and entrepreneurwho started following

Web2.0trendsandtheirimpactonhealthassheembarkedondesigningaprototypefora

medical record-sharing website. In December 2006, she co-founded Health 2.0: User

GeneratedHealthcare,afirst-of-its-kindforumshowcasingleadingedgedigitalmedia,weband

mobiletechnologiesinhealthcare.Health2.0hasnowevolvedintoanannualeventontwo

continents,withaworldwidecommunityandnetworkofparticipantsfromallsectorsinvolvedin healthcare. Additionally, she is the creator and director of the Health 2.0 Developer

Challenge, which seeks to bring the Health 2.0 Community together for rapid application

development.

Industartedhercareerinhealthtechnologyassessmentasthedirectorofoutcomesresearch

at Quorum Consulting, Inc. where she conducted Phase III-IV quality of life and

pharmacoeconomic studies and advised life science clients on commercialization and

reimbursement strategies. She then served as vice president of healthcare and biomedical

researchatGerson Lehrman Group, an investment research firmwhere she facilitated due

diligenceresearchinthelifesciencessectorforinvestmentfundmanagers.Mostrecentlyshe

wasentrepreneur-in-residenceatPhysicVentures,whereshehelpedevaluatecompaniesinthe

consumerhealthspaceandincubatedastart-upfocusedononlinemedicalrecords.

IndureceivedherMDfromStonyBrookUniversitySchoolofMedicineattheStateUniversityof

NewYork,anMBAfromtheHaasSchoolofBusinessattheUniversityofCalifornia,Berkeley,

andaBSinScienceandTechnologyStudiesfromCornellUniversity.Induisalsovicepresident

oftheSocietyforParticipatoryMedicine.

InduSubaiya

Co-FounderandCEO

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MatthewHolthasfollowedtheuseoftechnologyinhealthcaresincetheearly1990s,andhis

industry thought leadership has been sought after by companies from every part of the

healthcareindustry.Matthewco-foundedtheHealth2.0ConferenceinDecember2006,afirst-

-of-its-kind forum showcasing leading edge digital media, web and mobile technologies in

healthcare. Health 2.0 has now evolved into an annual event on two continents, with a

worldwidecommunityandnetworkofparticipantsfromallsectorsinvolvedinhealthcare.He

isalsoafoundingprincipaloftheassociatedconsultingfirmHealth2.0Advisors,whosemission

is to use the Health 2.0s knowledge, connections, and leadership to help companies buildnovel,sustainable,value---creatingcompaniesandproductsthatthrive intheevolvinghealth

landscape. Inparallel,hefoundedandauthorsTheHealthCareBlog,whichisoneofthebest

readblogsinhealthcare.

PriortofoundingHealth2.0,Matthewspentmorethan15yearsinhealthcareasaresearcher,

generalistforecaster,andstrategistatrenownedforecastingandsurveyresearchorganizations.

Heconductedin-depthstudiesaboutmanyaspectsofhealthcareforpublicreleaseandprivate

clientsaswellasbeingaregularspeakerandpresenteratindustryevents.Matthewslastrole

asvicepresidentofstrategyandbusinessdevelopmentati-Beacon,adataanalysisandInternet

tools provider, which helped healthcare companies better understand consumers. Before

joiningi-Beacon,hewasatHarrisInteractive,theleadinghealthcaresurveyresearchcompany.Andpriorto1998,MatthewwasatInstitutefortheFuture,theleadingforecastingthinktank,

whereheranthehealthcareinformationtechnologypractice.

MatthewHolt

Co-Founder