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Bringing together sport and entertainment industry leaders, students and those teaching

future leaders of our industry

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SEVT USC

SEVT CONFERENCE Columbia Marriott Downtown

202017 March 22-24

YEARSIN

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"I am especially pleased to welcome attendees of the 2017 SEVT Conference to ‘Famously Hot’ Columbia. We have that title because of our warm summer season and because of the central location of our city which makes it a prime location for events, an easy community to negotiate by car or on foot, our great entertainment and recreational opportunities, and our especially hot USC sports teams, facilities and athletic department staff, plus the Flagship University of South Carolina’s campus. We are here to work with you as partners in plan-ning for our future, and I extend my best wishes to each of you for a successful meeting.”- Dr. Harris Pastides, President, University of South Carolina

"I welcome you all to the 2017 SEVT Conference in Columbia, the home of the University of South Carolina Gamecocks and College of Hospitality, Retail, and Sport and Entertainment Management! The SEVT Conference is a unique forum bringing both practitioners and academics to exchange cutting-edge ideas about the expanding sport, entertainment and venue industry. I wish you all a successful conference and an enjoyable stay in this vibrant city built around sport and entertainment." – Dr. Haemoon Oh, Dean, University of South Carolina College of Hospitality, Retail and Sport Management (HRSM)

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Welcome to the 2017 Sport Entertainment & Venues Tomorrow conference! It is hard to believe that this is the 20th gathering of industry professionals, teaching faculty, academic researchers, and students eager to discuss and explore the future of the sport and entertainment industries. We are especially pleased to have so many previous SEVT award winners back this year to celebrate our “conference like no other!”

For those new to SEVT, you will have the opportunity to be inspired, challenged, and contribute to discussions about the future of this industry over the next three days. The conference focuses on providing participants with information that will prepare them to identify areas of future growth and need, as well as develop the solutions for tomorrow’s potential problems and challenges. We hope you will adopt that mindset as you actively participate in the panel discussions, keynote addresses, research presentations, the career and internship fair, and our many networking opportunities.

The Department of Sport and Entertainment Management at the University of South Carolina and Venues Today believe that the future success of this industry is dependent upon industry professionals, teaching faculty, academic researchers, and students coming together to ask questions and share insights about continued evolution of the sport and entertainment industry over the next decade. Topics for each SEVT session will consistently challenge attendees to address this issue. Each panel will examine a topic striving to answer “Where are we going and how do we get there?”

We encourage you to explore topics outside your area of expertise whether in sessions or social functions. Ask questions, share your thoughts and opinions, and gain new knowledge in developing areas. Challenge yourself to become conversant about topics and issues that are new to you. Take advantage of the opportunity during breaks, poster sessions, and social functions to engage participants from other sectors of our industry. Expand your professional network by visiting the booths of our exhibitors and Career & Internship Fair participants to find out more about those organizations and operations.

Finally, have fun and discover some of the great things “Famously Hot” Columbia and the Midlands have to offer. The zoo and art museum are excellent for a city of any size; the river and lake oriented activities are most enjoyable; the Vista, Five Points, and Main Street have unique restaurants, galleries, coffee shops, and other treasures that can only be found by walking the area; the Horseshoe at USC is one of the most beautiful campus settings anywhere.

It is hard to express how glad we are to have you here. If there is anything we can do to make your stay more enjoyable let one of our student coordinators or volunteers know what we can do, and they will provide you with the appropriate information or locate someone that can.

Welcome to the “conference like no other!” Thank you for attending and participating in SEVT.

Sincerely,

Matt Brown, Department Chair Linda Deckard, Publisher & Editor-in-Chief

Join us in thanking our valued partners

Sustaining Partners

Supporting Partners

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A Special Thank You

The Gordon and Llura Gund Foundation

LEARN ABOUT THESE SERVICES PLUS MORE AT

SPECTRAEXPERIENCES.COM

We believe that the true ingenuity behind all great experiences comes from the ability to look at the experience as a whole, then adjust the thousands of working details behind the scenes.

VENUEMANAGEMENT

FOOD SERVICES& HOSPITALITY

TICKETING &FAN ENGAGEMENT

SOME SPECIALISTS ARE EXPERTS IN EVERY FIELD

WHY SIT ON THE SIDELINESWHEN YOU CAN BE PART OF THE EXPERIENCE?

w w w . c s c - u s a . c o m

Contemporary Services Corporation (CSC) pioneered the use of peer group security and crowd management in 1967 and has since emerged as the industry leader. With more than 50 branch offices serving over 200 cities within the United States and Canada, CSC’s presence in the event security industry remains unmatched. America’s finest venues continually rely on CSC for its performance, experience, and expertise in ensuring the saexpertise in ensuring the safety of the nations largest events.

Crowd ManagementSecurityGuest ServicesTicket Taking

UsheringParking ServicesBicycle PatrolConsulting

CSC’s quality of service is unparalleled and its approach to event staffing and crowd management has garnered a loyal and esteemed clientele base, including more than 150 stadiums and arenas, over 100 universities, over 45 convention centers and numerous clients within the professional ranks of MLB, MLS, NBA, NFL, NHL, and NASCAR.

A Special Thank You

To our exhibitors:

12:00 PM -- 5:00 PM Registration Open Columbia Marriott Atrium

Session # 1 2:00 PM - 2:45 PM Panel # 1 Carolina A-E Looking Back: 50 years of Academic and Industry Partnerships

This panel will examine how professionalscanuseacademicfindingstoimprovetheirown organizations and build lasting relationships with universities.

Herb Appenzeller, Former Professor, Athletics Director and Coach, Guilford College Dallas Branch, Associate Professor Emeritus, University of West Virginia Dr. Peter Graham, Distinguished Professor Emeritus, University of South Carolina Moderator: Dr. Bill Sutton, Founding Director, Sport and Entertainment Management MBA Program - University of South Florida and Principal at Bill Sutton Associates

Session # 2 3:00 PM - 3:45 PM Panel # 2 Carolina A-E “Moneyball Marketing” - Using Data Analytics for Better Results Patrick Dornan, Manager of Business Insight & Strategy, Brooklyn Nets Tyler Franz, Business Analyst, Charlotte Hornets Bryce Garvey, Sales Executive, Carolina Panthers Moderator: Todd Koesters, Assistant Professor, Department of Sport and Entertainment Management University of South Carolina

Wednesday, March 22, 2017

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Session # 3 4:00 PM - 4:45 PM Carolina A-E Panel # 3 Future or Fad: The Explosion of eSports

Michael Enoch, General Manager, Sandy Springs Performing Arts Center Michael Farris, Director of Strategic Consulting and Research, The Aspire Group, Inc Steve “Ryu” Rattacasa, Owner/Manager, SelflessGaming Kenny Sugishita, ELEAGUE Coordinator, WME/IMG Dr. Bill Sutton, Founding Director, Sport and Entertainment Management MBA Program - University of South Florida and Principal at Bill Sutton Associates Moderator: Dr. Mark Nagel, Professor, Department of Sport and Entertainment Management, University of South Carolina

6:00 PM -- 8:00 PM Opening Reception Columbia Museum of Art

Spectra Food Services gives new meaning to Southern hospitality! Join us for dishes that will make your mouth water!

*Columbia Museum of Art is located acros the street from the Marriott - see map in the back of program. Make sure to wear your credential!

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Thursday, March 23, 20178:00 AM Registration Opens Atrium Columbia Marriott

8:00 - 9:00AM Continental Breakfast Atrium

Session # 48:00 AM - 10:00 AM Case Cup CompetitionPalmetto I+II Sponsored by:

University of South Carolina Ohio University University of Missouri University of Central Florida Ulster University - Northern Ireland Nichols College University of South Dakota Slippery Rock University

Session # 59:00 AM - 9:45 AM Carolina A-E Panel # 4 Perpectives from International Executives Michael Enoch, General Manager, Sandy Springs Performing Arts Center Craig Lovett, Partner, Incognitus Paul Lovett, Partner, Incognitus Guy Ngata, Chief Executive, Eden Park Stadium, New Zealand Moderator: Dr. Robin Ammon, Division Chair, Kinesiology and Sport Management , University of South Dakota

Session # 610:00 AM - 10:45 AM Keynote SpeakerCarolina A-E Peter Luukko, Executive Chairman, The Florida Panthers Hockey Club and Co-Chairman, Arena Alliance, Oak View Group

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Session # 711:00 AM - 11:45 AM Speed NetworkingCarolina F 12:00 PM -- 1:30 PM Lunch on your own *See map on page for map of area restaurants

Session # 81:45 PM - 2:30 PM Panel # 5Carolina A-E What Keeps You Up At Night?

Allen Johnson, Executive Director, Orlando Venues (Amway Center, Camping World Stadium, Tinker Field, Harry P. Leu Gardens, The Mennello Museum of American Art, Public Arts) Brad Mayne, President and CEO, International Association of Venue Managers (IAVM) Mike McGee, President, BARMAC, Inc. Moderator:

Research PresentationsPalmetto I “Managing the Risks of Sport Event Volunteer Liability:Necessary or Not?”

1:45 - 2:05 PM John Miller, Troy University Robin Ammon, University of South Dakota

2:10 - 2:30 PM “FactorsInfluencingStudents’ChoiceofSportManagement Master’sPrograms” Bryan Romsa, South Dakota State University Jon Lim, Minnesota State University - Mankato Katelyn Romsa, South Dakota State University Hai Walker, Elon University

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Palmetto II “Barriers and Demotivators for Adopting Environmentally Sustainable Practices in Venues”

1:45 - 2:05 PM Walker Ross, University of South Carolina Haylee Mercado, University of South Carolina (Advisor)

2:10 - 2:30 PM “eSports Venues: A New Business Opportunity”

Seth Jenny, Winthrop University R. Douglas Manning, University of Southern Mississippi Margaret Keiper, Northwood University Dylan Williams, University of Alabama Blake Taylor, Winthrop University Daniel Charles, Winthrop University

Session # 92:45 PM - 3:30 PM Carolina A-E Panel # 6 Live Music Event Promotion: From Coffee Shops to Coachella - From BBQ Joints to Bonnaroo Alex Hodges, CEO, Nederlander Concerts Dave Stewart, Owner, SS Productions and Founder, Charleston Music Confab Stacie White, President, Yonder Field, LLC Moderator: Armen Shaomian, Assitant Professor, Department of Sport and Entertainment Management, University of South Carolina

Research PresentationsPalmetto I “Intercollegiate Athletics Venue Management: The Status of Private Management in the Industry”

2:45 - 3:05 PM Jeffrey Jones, Ohio University Heather Lawrence-Benedict, Ohio University Mauro Palmero, University of Missouri

3:10 - 3:30 PM “Cutting Through the Clutter: Sport Sponsorship Congruency”

Kelly Evans, University of South Carolina Matthew Brown, University of South Carolina

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SchedulePalmetto II “NCAA Rebranding Efforts:Successes and Challenges” 2:45 - 3:05 PM Richard Southall, University of South Carolina Mark Nagel, University of South Carolina

3:10 - 3:30 PM “The Effect of Fan Passion on Consumer Ethnocentrism”

Shane Buerster, Mercer University Lane Wakefield, Mercer University

Session # 103:30 PM - 5:30 PM Atrium Career & Internship Fair

Cardinal Newman High School Blue Mountain Artists Carolina Cougars Carolina Panthers Charleston Music Confab Charlotte Hornets Colonial Life Arena ColumbiaFirefliesBaseball Contemporary Services Corporation (CSC) Dorman High School Athletic Department Florence Redwolves FMF Sports Girls on the Run of Columbia Hurricane Junior Golf Tour IMGLearfieldTicketSolutions/USCAthletics MKTG Online Donations Premium Marketsports Professional Bull Riders (PBR) Portland Trailblazers/Rip City Management Sports Business Journal The Aspire Group The Township Auditorium USC - Salkehatchie Valhalla Tickets Van Wagner Sports & Entertainment

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Research Poster PresentationsAtrium “Assessment of the Economic Viability of a Renewable Hybrid System at a Sport Facility:The Case of a Korean Stadium” Kyu Ha Choi, University of Georgia “Team,Offense,andPitchingStatistics’EffectonMLBAttendance” Mark Davis, Tory University John Miller, Troy University The Effect of IORs on Social Leverage within Mega-Events” Fei Gao, University of South Carolina Bob Heere, University of South Carolina (advisor)

“The Effect of the NBA Tanking Strategy on Game Attendance” Hua Gong, University of South Carolina Matthew Brown, University of South Carolina (advisor)

“Exploring Anthropomorphism as a Process of Bringing Brand Characters to Life” Jacqueline Hague, University of South Carolina Khalid Ballouli, University of South Carolina (advisor) “College-Athletes’ Transitions out of Sport: A Conceptual Framework and Intervention Model for Proactive Programming” Victor D. Kidd, University of South Carolina Richard Southall, University of South Carolina (advior) “Perceived Value of Active Free Play Among Elite Athletes” Tessa Parks, University of Cincinnati Thomas Aicher, University of Cincinnati “International Student-Athletes in NCAA Division I College Sports: Do They Fit?” Su Jara-Pazmino, University of South Carolina Bob Heere, University of South Carolina (advisor) Fatherless Fans: How Father Involvement and the Breakdown of the TraditionalFamilyUnitAffectLong-TermTeamIdentification” Katherine Reifurth, University of South Carolina

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6:00 PM - 7:00 PM Capital Ballroom Awards ReceptionPrefunction Area

7:00 -9:00 PM Awards Dinner

Lifetime Achievement in Sport and Entertainment Award Peter Luukko, Executive Chairman, The Florida Panthers Hockey Club and Co-Chairman, Arena Alliance, Oak View Group

Pioneer in Sport and Entertainment Award John Platillero, Founder and CEO, EventBooking

Academic Achievement in Sport and Entertainment Award Dallas Branch, Associate Professor Emeritus, University of West Virginia

*This event requires a ticket for entry

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Friday, March 24, 2017

8:00 AM - 1:00 PM Registration OpensAtruim Columbia Marriott

8:00 - 9:00AM Continental BreakfastAtrium

Session # 118:00 AM - 9:00 AM Carolina A-E Case Cup Finals

Session # 129:00 AM - 9:45 AM Carolina A-E Panel # 7 “The Impact Of Politics In Sport, Entertainment, And Venues”

Steve Bagwell, Convention Center Director, Charlotte Regional Visitors Authority Duane Parrish, Director, South Carolina Department of Parks, Recreation and Tourism Aundrai Holloman, Executive Director, Township Auditorium Scott Johnson, Deputy Director, Greensboro Coliseum Moderator: Adonis “Sporty” Jeralds, Clinical Instructor, Department of Sport and Entertainment Management, University of South Carolina

Session # 1310:00 AM - 10:45 AM Carolina A-E Panel # 8 “VenuesTodayGenNextandWomenofInfluence;Adviceon Making it in the Business”

Laura Alexander, Director of Sales and Marketing, Spectra, Owensboro Convention Center Mike Warkentin, Director, Event and Entertainment Development, Northlands Barbara Hubbard, Executive Director, A.C.T.S. Moderator: Linda Deckard, Publisher and Editor-in-Chief, Venues Today Magazine

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ScheduleResearch PresentationsPalmetto I ” Crowd Management and Control through Stadium Music and In-Game Sound”

10:00 - 10:20 AM Khalid Ballouli, University of South Carolina John Grady, University of South Carolina Yongjin Hwang, University of South Carolina 10:25 - 10:45 AM “Understanding Consumer Satisfaction: An Atribute-Importance and Comparative Performance Approach”

Thomas Aicher, University of Cincinnati

PalmettoII “TheEconomicBenefitandImpactofDarlingtonRacewayon the Pee Dee Region and the State of South Carolina”

10:00 - 10:20 AM Tom H. Regan, University of South Carolina Todd Koesters, University of South Carolina

10:25 - 10:45 AM “Issues and Opportunities for University Branding through Fight Songs”

Yongjin Hwang University of South Carolina Khalid Ballouli, University of South Carolina

Session # 1311:00 AM - 11:45 AM Carolina A-E Panel # 9 “Lessons Learned Working For A Legend”

Mark Duryea, Vice President of North American Tours and Routing, Feld Entertainment, Inc Peter Luukko, Executive Chairman, The Florida Panthers Hockey Club and Co-Chairman, Arena Alliance, Oak View Group Susan O’Malley, Former President, Washington Sports & Entertainment and Senior Instructor, Department of Sport and Entertainment Management, University of South Carolina Moderator: Frank Roach, ChiefEverythingOfficer at Frank Advice & Principal, Pinnacle Venue Services

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A Special Thank You

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Madison DuryeaDevin Ashton

Tori CreekmoreGlen Ivol

Madeline StedmanBridgette Vogan

Ciana CampoHannah Beal

Bailey BoudreauMadison Moore

Daly EliasBrandon Ballard

Eleni CollisAnna Carron

Speaker Services/RegistrationSpeaker Services/RegistrationCareer & Internship FairCareer & Internship FairTransportationTransportationHospitalityHospitalityLogistics/OperationsLogistics/OperationsLogistics/OperationsMarketing / Social MediaMarketing / Social MediaMarketing / Social Media

SEVT Student Coordinators

Thank you to the 2017 SEVT Coordinators:

A Special Thank You

ScheduleResearch PresentationsPalmetto I ” Determining Customer Lifetime Value for a Midsized Performing Arts Venue in a Multicultural City ”

11:00 - 11:20 AM Tyler Franz, Charlotte Hornets Armen Shaomian, University of South Carolina

11:25 - 11:45 AM “TheRoleofGroupIdentityandSelf-SacrificialLeadershipon Social Capital in Communities of Practice”

Dorothy Collins, University of South Carolina Bob Heere, University of South Carolina (advisor)

A Special Thank YouThank you for your hard work and dedication

Special thanks to:

USC Faculty & Staff:

Venues Today Staff:

Dr. Haemoon Oh, Dean Tim Burke

Scott Miles

Frank RoachAllen WallaceBryony Wardell

Dr. Matt Brown, ChairDr. Khalid BallouliDr. Matt Bernthal

Kim Boone, Conference Manager

Dr. Andy Gillentine, Associate Dean of Academic Programs

Dr. John GradyJessica HarrisDr. Bob Heere

Adonis “Sporty” JeraldsTodd C. Koesters, J.D.Joseph “Ricky” Lefft, Esq.Dr. Haylee Uecker MercadoDr. Brian MihalikDr. Mark NagelSusan O’MalleyDr. Tom ReganDr. Armen ShaomianDr. Richard SouthallSteve Taylor

Linda Deckard, Editor-in-ChiefLisa Brink

Rich DiGiacomo Nazarene Kahn Samantha Le Greg Lehman Jim McNeil

Jay NguyenRob OcampoMonique PotterBrad WeissbergKarmen WhiteKimberly Wolfe

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A Special Thank You

Map

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•Hampton Street Vinyard •Hampton Place Cafe •Cantina 76 •Camon Japanese•Bourbon •The Good Life Cafe•The Whig •Michael’s Cafe•Drip Coffee •Cola’s•The Oak Table •Tony’s Pizza•Main Street Public House •Villa Tronco•Lula Drake •Drake’s Duck Inn

Many more just a few more blocks away in the Vista Entertainment District

Great restaurants within walking distance of the Marriott!

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