Sehrish Shahid

13024854-115-

Project:Service Industries

Limited

Submitted to:Mam Sadia Bawer

Table of Contents

History

Introduction

Nature of Business

Retail Formats

Brands

Global

Business Scope

Vision & Mission Statements

Company Code of Conduct

Objectives, Goals

Status in Chamber of Commerce

Target Market

Listed Market

Having Share in Stock Exchange

History

The story of servis begins with a group of friends - young, energetic, fresh from college - who established servis Industries more than 50 years ago.

These young men, named Ch. Nazar Muhammad (Late), Ch. Muhammad Hussain (Late)  both from Gujrat district and Ch. Muhammad Saeed (Late) from Gujranwala District, started business in 1941 at a small scale in Lahore.

Introduction

SERVIS Industries Limited (SIL) is a public limited company listed on the stock exchanges of Pakistan. It has annual revenues of about PKR 12 billion ($130 Million) and is the largest manufacturer of footwear, tyres & tubes for two-wheelers, and has been the largest footwear exporter of the country for the last 10 years.

Nature of Business

Welcome to Pakistan’s leading footwear brand and retailer. Starting its journey as a single retail footwear outlet, the brand today has a 400+ stores presence in Pakistan, 2000+ dealer-base, and a growing international footprint in Europe, Middle East, and many other regions of the world.

Retail Formats

Servis StoreThe oldest and most widely spread format within

the Servis stores family goes with the parent brand name “Servis”.

Servis MegastoreThe Servis Megastore offers a truly unique

shopping experience as it showcases the latest collections of both local and international shoe brands.

Servis Factory OutletOur Factory Outlets (FOL) are the most value-

oriented of our retail formats.

Brands

Brand Partnership

Competitor Brand & other Product

Production Department

Globe

We at servis have been servicing customers internationally for more than 25 years. Our highly qualified team of professionals and technical experts translate your designs into products of your choice.

Business Scope

It has annual revenues of about PKR 12 billion ($130 Million) and is the largest manufacturer of footwear, tyres& tubes for two-wheelers, and has been the largest footwear exporter of the country for the last 10 years. The company employs more than 8600 people in its facilities located in Gujrat and Muridke and exports its products in many destinations around the world.

Vision Statement

To become a Global, World class and Diversified Company this leverages its brands and its people.

Be the fastest growing company in every market they entered

Mission Statement

To be a result oriented and profitable Company by consistently improving market share, quality, diversity, availability, presentation, reliability and customer acceptance.

To emerge as a growth oriented ensuring optimum return and value addition to its shareholders.

To ensure cost consciousness in decision making and operations without compromising the commitment to quality.

Company code of conduct

1)Scope:  Policy shall be applicable to the management and

non-management staff of Servis Industries Limited at head office, plant sites and any other company establishment.

2)Objective: To ensure compliance to all legal requirements in

letter and spirit. 3)Child Labour Prohibition:        At Servis Industries Limited, we strongly believe in

the compliance of national and international laws for elimination of child labor. No one under the age of eighteen (18) years shall be considered for employment.

4)Equal Employment Opportunity:       The company strongly believes in providing Equal Employment Opportunity (EEO) without any exception ensuring that everyone has fair and equitable access to job assignment, employment conditions, training, and career development.5) Harassment:     It is the policy of the company to ensure that none of its employees is harassed including sexual harassment or pressurized to achieve any desired objectives during the course of their employment.        6) Teamwork:       It is the policy of company to ensure harmony and coordination amongst team members. New team members are warmly welcomed and highly facilitated in order to get them up in existing teams. Old team members are also highly respected as they have proved to be role models and act as facilitators for newones to understand the culture.

Objectives, Goals

The objective and goals of Servis Group are:

Maximize value for its shareholders and business association.

Ensure products innovation and a buying experience that consistently exceeds customer’s expectations.

Leverage technology to gain competitive advantage.

Status in chamber of commerceService industry registered in chamber

of commerce and in 21rank in this chamber and registered his member name and hid position in service industry. The Board of director,ceo,chairman and management member mention under.

Chairman:•Mr. Ahmad Javed

Target Market

Service industry situated in Gujrat so its target to achieve maximize profit and provide goods to the people.

Its target to market is Gujrat and Muridke so this industry provide shoe quality in these arise specially.

We have started establishing our brand network in UAE, Qatar & KSA (Kingdom of Saudi Arabia.

Listed Market

Service industry registered in stock exchange and listed company and having share in stock exchange so service industry is listed company. Service industry earn profit on share and 100000 shares in stock exchange.

Years 2008 2009 2010 2011 2012 2013 201

4

Market Value

Per Share (Rs.)

 61  266 195  167  240  545  300