SEVEN REASONS

YOUR COMPANY WILL

FAIL WITHOUT

SOCIAL MEDIA

i

w

Topics

Intro from the group

What is SLiM DIGITAL all about

The Seven Reasons

What does each platform offer

When and what to share

Some hints and tips for Business

The Most Important Question?!

Seven EXCUSES

Why you should not be on Social Media?

1. Social media is great, but it is not for my industry

2. I don't have the right content for social media

3. We do not have the capacity/manpower/money for social media

4. Social media marketing is just a passing hype

5. My clients and business partners do not want to communicate professionally using social media

6. We are too old to use computer gaming, chattinga and tweeting

7. We tried Facebook for few weeks but the response was low

AdvertisingPrint vs Online

8

Most People are on Social Media

It’s Not Going

Anywhere!

13,800,000

13,200,000

7,110,000

4,000,000

2,780,000

60,000

400,000

$200BN

$40BN

$2.5BN

$35BN

$30BN

$7BN

?

It’s Not Just

About Sales!

80/20 Rule

• Branding - Be known as a Digital and Innovative Company

• HR - Attract top employees who are Gen X and Gen Y and are very active on Social Media

• Share your Voice - you can’t do that with Print - it costs too much.

• Be Relevant.

The Baby Boomers

are using it!

Keeping up with Family

They have more Time

They are the Fastest Growing Demographic

Target Markets and

Big Data!

But You Need to Spend3-6hrs pw managing it.

It’s FREE!

So what does each platform

do?

1. Still Number 1!2. Your clients are using it.3. Influence may be waning4. Ensure you are active on more than FB

Pros Cons

1. Great for B2B2. For those that don’t want photos of cats and dogs3. Growing rapidly; Goal is to have every employee in the world on it4. Linked to Twitter5. Your personal profile is just as much a part of your business

Pros Cons

33

Keep it professional

1. The adults are taking over - Boomers are the fastest Growing Demographic on Twitter!

2. Great for receiving News3. Used widely in the US

Pros Cons

1. Linked to Twitter and Facebook

2. Used widely in Australia by young people

3. People moving from FB to Instagram & from Instagram to Snapchat

4. Linked to Facebook and Twitter

Pros Cons

1. The Google version of Facebook

2. Used widely in Asiaand the US

3. Linked to YouTube

4. Might not last past 2016

1. Adult version of Instagram

2. Increase in Male users from

20-40% in 18 months

3. Food is the top category - 57%

4. Not a lot of Social Interaction

5. Opportunity to be a content

creator.

6. Other categories: fashion,

photographs, designs, art etc.

What Should I Post

• 2-5 x day

• News Articles, photos from Instagram, blog links, retweet, favourite

• 3 x per week

• News Articles, photos, blogs

• Interesting and engaging content

• 2-5 x per week

• News Articles, blogs and interactions

with other people’s posts

• High quality only

• No dogs, cats, or kids

• 1-2 x per day

• Engaging photos and visual content

When should I post

Aaron’s Hints and Tips

1. CONTENT is KING (Content Marketing)

2. Like and follow (interact)

3. Experiment

4. Use pictures

5. Get a scheduling tool like Buffer

6. Be professional even on Twitter and Instagram

7. Analyse

Here’s a FREE SOCIAL MEDIA

PLANNING TEMPLATE

DOWNLOAD

THANKS

Reach us for more cool stuff or if you want to have us plan it for you!

YOUR CONATCT DETAILS:

ABC () XYZ.com

# 1235678990