Seven Reasons to Use SMS Marketing There is a marketing platform that continues to attract a lot of attention from marketers, corporations and small businesses alike. This platform provides organisations with the ability to connect with a significant number of consumers at almost negligible cost. What is this platform? We are talking about SMS, better known as text messaging. In the fast paced world of complicated apps, tablet computers, smart phones and social media, SMS marketing remains possibly the most important and viable platform of them all. Here are seven reasons to use SMS marketing Numbers The numbers just add up for using SMS marketing as a way to engage with consumers. While Facebook has over 1.3 billion users internationally, there are 6.8 billion mobile subscribers worldwide. Even reaching a small proportion of these users will amount to a lot of people. It’s Personal More than the laptop or even the iPad, the mobile phone is the most intimate piece of technology owned by consumers today. If you can breach across the barriers to provide the right sort of information at the right time, you will be reaching right into the very heart of your audience. And not only does SMS marketing allow you to do this, it allows you to gather a huge amount of information from consumers at the same time, so you can continue to get it spot on. Instant Delivery Using SMS marketing puts marketers in a unique position. The technology allows them to have absolute control over exactly when messages will reach consumers. Real time marketing allows organisations to respond to daily events as they happen. What is more, consumers can respond to messages there and then, using their smart phones.

High Rate of Opening Unlike online pops up and even emails, SMS text messaging has an extremely high rate of opening. Some 97% of text messages are opened and, perhaps more importantly, read. This higher rate of readability cannot fail to convert to a much higher rate of response. Ease of Integration SMS marketing is very easily integrated into the marketing mix alongside other campaigns via email, social media and even more traditional media, such as TV and magazine advertising. Feedback SMS not only allows you to send information to potential customers, it also allows them to provide you with valuable feedback, opinions, surveys, enquiries and other highly useful information. SMS text messaging allows organisations to track, monitor and report upon data with ease, a vital aspect of gaining competitive advantage within the markets. Customer Retention A band of loyal customers is essential to the ongoing wellbeing of any business. SMS marketing is an extremely popular way of ensuring organisations are able to retain customers, as well as to attract new ones. With privacy concerns online, research suggests it is good old text messaging that remains the communication method of choice for the majority of consumers.