Seven Powerful Ways to Succeed With Social Media Right Now

Seven Powerful Ways to Use Social Media Right Now to

Boost Visibility, Cultivate Relationships, Outshine Competitors, and Get Results

Created for the “A-Ha!” NHSocial Media Business Summit

Presented by Lani VoivodCo-owner and Content Lover

of Epiphanies, Inc.

Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

First, a note to YOU, our friend checking out this presentation on

SlideShare.net

Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com

Hey, thanks for popping in. You’re about to cruise one of three presentations created for the 2009 “A-Ha!” NH Social Media Business Summit.

Sponsored by Public Service of New Hampshire and in partnership with the NH Division of Economic Development and the state’s “Stay, Work, and Play” initiative, the June 15th event drew a sold-out crowd of 100 passionate professionals, business leaders, and key team members of mission-driven organizations. Our focus was on how social media tools and strategies can best boost visibility, community, reach, competitive edge, and PROFITS in this, how shall we say…UNIQUE economic environment.

With more than a decade in brand building, niche content development, and bleeding-edge online business tactics under our belts, we share powerful social marketing and success strategies with “imperfect-preneurs” (like us), global brands (like Barbie), and mission-driven organizations (like the NH Division of Economic Development) through speaking, workshops, customized training programs, and consulting.

To find out more about how Epiphanies, Inc. can help you and your business or organization, check out www.EpiphaniesInc.com/SocialSuccess. Thanks again!

@LaniVoivod & @AllenVoivod


http://www.youtube.com/watch?v=93hxKtd4CdA


YOU. YOUR BIZ. YOUR GOALS. YOUR MISSION.

FOUNDATION

=

SOCIAL MEDIA TOOLS

Presenting a tiny fraction of the

tools available to you in the social media realm...


To: NH

From:“A-Ha!”

YIKES!!!!!!!


You’re NOT a victim...


These tools exist to suit your tastes, and serve you and your priorities!


#1: Begin to Grasp What’s Possible

Staying power…bang for your advertising buck…instant access for loyal customers…know that content lives on in unexpected ways…

2009 marks the “The Great Social Divide”

No more excuses… When leaders LEAD, Followers WILL follow

Your audience is already looking for you (or

will be soon)

Easy access to: Visibility, opportunities,

connections, insights, leads, relevance, and

reputation-boosting revolution!)

(RSVP now, or miss out on the FUN!)



#2: Establish Your Social Media Starter Kit


#96 website based on traffic (Alexa.com)

41 million members

More than doubled monthly unique visitors ‘08 to ‘09 (5.7 -12 MM – Compete.com)

Executives from all Fortune 500 companies are LinkedIn members

Now allowing applications (blogs, presentations, collaboration tools)

Fast Facts


“Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job...

However...it’s a tool that is under-utilized...”

Mojo

Guy Kawasaki

Increase:Visibility * Connectability * Google PageRank * Relevancy * SEO

Get “Sneak Peeks”:Reference checks * Companies * Industries * Competition


Groups

Questions and Answers

Events

Recommendations

InMail (as opposed to email)

Company Pages

Service Provider Lists

Need to Know


vs.

“In LinkedIn, everything centers around establishing a connection.

In Facebook, connecting is just the beginning.”

- Jeff Pulver, from The Jeff Pulver Blog



300 million users; 100 million visit each day, spend about 25 minutes on average (Alexa.com)

300% growth from 2008 to 2009

Worth $10 billion based on recent investment ($200mm for 2%)

Largest, most detailed and valuable marketing database on Earth

Fast Facts


“Social media requires a whole different approach to be successful in generating more revenue. You have to know the right approach.

My motto is, ‘Relationships first, business second.’”

Mojo

Mari Smith

Increase:Visibility * Community * Access * Personality * SEO * Reach

Get “Snapshots”:Scan activity * Vibe * Interests * Style/M.O.


Profiles – Open vs. Strategic Networking

Groups – Public and Private

Pages – Inbound Links and SEO

Viral – Walls, Tagging, News/Status

Facebook Social Ads – reach your exact audience (demographics, interests, location)

Settings – You’re in Control

Need to Know

TMI?Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com


140 characters or less “micro-blogging” platform


From 1.5 to 19.4 million unique visitors per month from April ’08 to April ’09 – that’s a 1192% growth rate (Compete.com)

Newsbreaking – faster than traditional media (‘09 California earthquake)

Instant reach – PSNH ice storm

Fast Facts


“Twitter is like a hammer. One tool, with two very distinct purposes.

When you think of a hammer you probably think ... it's for driving nails. But ... the claw end of the hammer does significant work and shouldn't be overlooked. It can extract a nail driven deeply, with ease, exerting great leverage ...

Twitter is a tool much like that.”

Mojo

“KSL” (Kelley-Sue LeBlanc)

Increase:Visibility * Research * Brand value * Content flow * Traffic

Get “At-a-glance”:Resources * Trends * Conversations * Humanity * Connections


Search – “Listening at the point of need” – Marcel Lebrun

Conversations – 1-to-many, 1-to-1 public (@replies) or 1-to-1 private (DMs)

Not “What are you doing?” as much as “What has your attention?” – Chris Brogan

Not “Who do you know?” But “Who appears to know you?” – Guy Kawasaki

Need to Know


Now for the “old

dinosaur” of

social media...


Fast Facts

Instant publication of news, events, ideas

“Content is king.” Jeff Immelt, CEO, GE

The “Esperanto” of the Web 2.0 world

Blogging stats: Grew 68% in 2008 346 million people worldwide read blogs 77% of active web users read blogs 58% of bloggers are 35+; 74% college-educated

Source: Austin New Media Labs


“Why, oh why, are you hoarding all of your industry knowledge to yourself? Do you think St. Peter will give you extra points for having a huge collection of inaccessible folders on your computer?

If you have a passion, specialty, niche, mission, or business...claim your intellectual territory and START BLOGGING.”

Mojo

Lani Voivod

Increase:Searchability * Expert status * Content leverage * Efficiency * SEO

Get “Hip to the Hub”:Dynamic * Conversational * Immediate * Trusted * Flexible


Need to Know

Standardized tech infrastructure for usability, reach, content management, indexing, and publication

Easy – to install, manage, & moderate

Easy – to publish, share, & INTEGRATE through the magic of..

#3: Leverage

Social Marketing Content Ecosystem


Leverage

Twitter Community Building Prototype (by Nate Ritter)



RSS

Really Simple SyndicationSending out the same content in different wrappers, to cater to consumer’s personal preferences

Leverage in Action!


“Practical Use”Case Study:

New Hampshire Division of Economic Development

NHEconomy.com

Before May 5th, 2009...


Up to 8 email blasts/day

Multiple contact lists

Non-indexed PRs, content = no online equity (!!!!)

“Sisyphus Syndrome”

First, the blog...


...which feeds Twitter...



...and Facebook, too...


...PLUS any other person,

business, “reader” or

resource that subscribes to

the feed.

Rich Brooks, President of Flyte New Media: How to Subscribe to an RSS Feed

#4: Crowdsourcing

Social Marketing and Success Strategies – www.AhaYourself.com

KD Paine @ Stonyfield

Farm Entrepreneurship

Institute: “Marketing

consultants are in

trouble.”

1. Followers and Fans

TELL you what works

2. They’ll “Stack Attack”

the best ideas, too!

#4: Crowdsourcing


#5: Think Global, Act Local


#6: Monitor and Engage


#7: Think and Go Niche


“Credibility now has a channel for mass distribution. It's called the Web and it particularly thrives in social networks. Such distribution will have profound implications for how we ‘advertise’.”

Crowdsource pop quiz! Anyone here used FB Social Ads? Share!

Bonus! #8: Radical Strategic Visibility


“Practical Use”Case Study #2:

Ohio SBDC at Columbus State Community College

SBDC.CSCC.edu

Radical Strategic Visibility


Ning.com = “DIY” Social Networks

Radical Strategic Visibility


Main site. YouTube Channel. Blogspot for event. Typepad for ideas. Twitter.Facebook Fan Page, too!

All those links...all that content...


But don’t take OUR word for it...

pointing to their organization,

sharing their information,

LEADING the way,

interacting, networking,

engaging, connecting,

building community,

catering to different tastes,

and adding variety to an

already “sweet” foundation


“I've been at this a couple of months now and have already seen the benefits.”

“I have met on-line and then in person several people that either need our services or can help with what we are doing to support entrepreneurs...

...The cool thing about this is that it has not cost us a penny in development or hosting. It also does not need to be supported by our IT department so we are in control how this works, we are not at the mercy of someone else...

...There are many components of a successful marketing strategy and social networking should be included. Don't be left behind, jump in, the water's fine.”

Michael Bowers,Regional Director of the Ohio Small Business Development Center since 2002, excerpted from his 9/5/08 blog post , “Social Networking...The New Word of Mouth”

Our gifts to you…

(Psst - don’t forget to check out don’t forget to check out EpiphaniesInc.com/SocialSuccess EpiphaniesInc.com/SocialSuccess

to discover how we can help you and your venturesto discover how we can help you and your ventures!)

Have lots of ideas, but don’t know which ones to put into action? Want to profit from your best “Aha” Moments?

Get your FREE “A-Ha!” Success Kit today at AhaSuccessKit.com, and transform your boldest insights into revenue-generating, joy-filled results!

This Twitter Special Report reveals 37 easy ways to tap into the power of social marketing using the world’s fastest-growing social network.

Download your free copy at EpiphaniesInc.com/Twitter!

For free articles, resources, information, and insights on how to drive revenue and results in the online realm, get your free subscription to the Inciter ezine at InciteMe.com!


Seven Powerful Ways to Succeed With Social Media Right Now

Business

Transcript of Seven Powerful Ways to Succeed With Social Media Right Now