SEVEN C’S OF COMMUNICATION

•Tahmeena batool (completeness)

•Nouman riaz (concreteness)

•Adnan saddique (courtesy)

•Safia naseer (Consciousness)

•Anum zafar (consideration)

•Saim azad (correctness)

•Asim sattar (clarity)

GROUP MEMBERS AND TOPICS

•Seven C’s also known as “Principles Of

Effective Communication”

•Provide guideline to compose effective written

or oral message

• Seven C’s have wide scope because these are

applicable for each and every one during the

course of a whole day

IMPORTANCE OF SEVEN C’S

•Completeness

•Concreteness

•Conciseness

•Courtesy

•Clarity

•Consideration

•Correctness

THE SEVEN C’S

•By completeness means “the message must bear

all the necessary information to bring your desire

response”

•It should be able to answer all “5’w’s” i.e. What,

Who ,When, Where and Why

•Provide all necessary information

•Give something extra when desired

•Should help to build better good will

1.COMPLETENESS

•Bad Example

•Hi everyone,

• I just wanted to send you all a reminder about the meeting we're having tomorrow! See you then,

•Good Example

•Hi everyone,

• I just wanted to remind you about tomorrow's meeting on the new telecommuting policies. The meeting will be at 10:00 a.m. in the second-level conference room. Please let me know if you can't attend.

• See you then,

EXAMPLE

•Concreteness is being definite, vivid and specific

rather than general and repetitive.

•Some important points:

•Using specific facts and figures

•Selection of image building words

•Put actions in your words

•When the message is concrete then your

audience has a clear picture of what you're telling

2. CONCRETENESS

•Bad Example

•Consider this advertising copy:

•The Lunchbox Wizard will save your time every day.

•A statement like this probably won't sell many of these products.

There's no passion, no vivid detail, nothing that creates emotion,

and nothing that tells people in the audience why they should

care. This message isn't concrete enough to make a difference.

•Good Example

•How much time do you spend every day packing your kids'

•lunches? No more! Just take a complete Lunchbox Wizard

•from your refrigerator each day to give your kids a healthy lunch

EXAMPLE

•Conciseness means message contains the

information only relating to the topic.

•Eliminate wordy expressions

•Saves time of both sender and receiver

•Avoid unnecessary repetition

•Concise message is more appealing and

comprehensible to the receiver/ audience

3.CONCISENESS

•This includes avoiding overdose of language

• and usage of idioms.

• Here’s a sentence:

•“We bought jackets which were made of

leather”.

•This sentence can be written concisely like this:

•“We bought leather jackets”.

EXAMPLE

•Courtesy means “Doing well with good

intentions”

•Courtesy means not only thinking about receiver

but also valuing his/her feelings, emotions &

attitudes

•Courteous message is positive and focused at

receiver/audience

•Use of nondiscriminatory expressions

4. COURTESY

•A person wants to draw out money from the

• bank but the bank is closed. The manager can

• either say,

•”The bank is closed.”

• Or

• ”You can draw the money tomorrow”.

EXAMPLE

•Clarity means use of simple language and easy

sentence structure in composing the message

•Clarity also means to be clear about your goal or

message when talking to someone

•Use of simple words rather than jargon words

•Use image building words.

•Use of active voice

•Stimulate the receiver for an action

5.CLARITY

•Here are some examples that show how simple

• and clear words can be used instead of difficult

• words.

•After can be used instead of subsequent.

•Example can be used instead of E.g.

EXAMPLE

•Consideration means to put oneself in the place

of receiver while composing the message

•Refers to use of “You Attitude” i.e. Visualizing

receiver’s problems , desires , emotions and

his/her response

•Shows audience benefit.

•During consideration we have to understand the

level of receiver

6.CONSIDERATION

•“We Attitude”:

• “I am delighted to announce that

we will be extending our hour to make shopping

more convenient”

•“You Attitude”:

• “ You will be able to shop evenly

with extending hours”

EXAMPLE

•Correctness in communication implies that there

are no grammatical errors in communication

•Use the right level of writing. (Formal, Informal,

Substandard)

•Use effective writing mechanisms. (Handwriting,

font, format, punctuation, visual aids)

•Should create positive and pleasure effect on

reader or listener

7.CORRECTNESS

•Hi ,

•Thanks so much for meeting me at lunch today!

• I enjoyed our conservation, and I'm looking

•forward to moving ahead on our project. I'm

•sure that the two-weak deadline won't be an

• issue.

•Thanks again, and I'll speak to you soon!

EXAMPLE

•If you read that example fast, then you might

• not have caught any errors. But on closer

• inspection, you'll find two. Can you see them?

•The first error is that the writer accidentally typed

• conservation instead of conversation. This common

•error can happen when you're typing too fast. The

• other error is using weak instead of week.

CONTINUED…..