Setting up the New Stuff Planning & Implementing Library 2.0 David Lee King Topeka & Shawnee County...
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Transcript of Setting up the New Stuff Planning & Implementing Library 2.0 David Lee King Topeka & Shawnee County...
Setting up the New Stuff
Planning & Implementing Library 2.0
David Lee KingTopeka & Shawnee County Public Library
Davidleeking.com
Three Parts
1. Why, What, Who, How, and When
2. Content, Container, and Customer
3. Some Specifics
Part 1: Why, What, Who, How, and When
Why?
Why set up new services?
• meet changing customer needs• stay culturally relevant• Keep digital space up-to-date
What services to set up?
•Lots to choose from!• think through goals•what should the end result
look like?
Who does the work?Patrons? Staff?
How to make it happen
• Admin and Management• staff time• do we have
– the equipment– willing participants– can we make willing participants?– Skilled staff?
When to roll it out
• like, yesterday!• seriously - some things don't
take a lot of time– blogs, flickr, youtube, IM– 5 minutes, tops
• depends on you
Part 2: Content, Container, Customer
Content• Conversational tone• Create often• Reuse Content…
inviting participation
Just Ask.
Container
Just the Basicsor
Fancy-Schmancy?
CustomersContacts
Comments
Creators
contacts
comments
• answer them• quickly• default to “comments on”• edit if needed
creators?
• decide about customer content– Actual content?– Comments only?
• who's in charge of content babysitting?– Doesn’t have to be the
“webmaster”– Definitely not Admin!
Part 3: Some Specifics…
Blogs, flickr, MySpace, YouTube
blogs
decisions
Mylibrary.blogspot.comor
Mylibrary.org/blog
decisions
• reason for the blog–what's new at the library?–new books?– library news?
• who's in charge? who writes? Who answers comments?
tricks
• link to your stuff– catalog– events
• flickr for images– saves storage space on server– pic is in two places - re-using
content– two places for comments
• Customer and staff training
staff needs
• a little training on posting• writing for the web training• Basic HTML – for flickr, etc
decisions
• Downloadable video?• Channel Design• reason for the videos
– current what's up at the lib?– what's new/library update videos– videos of events– training– new books?– library news?
decisions
• YouTube-specific account stuff• who's in charge? who creates
videos? who watches comments?
• Staff or customer content?• Everything in Blogs above…
tricks
• channels: link to other relevant channels!
• provide link back to library page
•Embed video on your website!
staff needs
• training!• equipment
MySpace
decisions:
• MySpace name, age, sex• Design/skin• Reason for the page!!!• Make use of multimedia?
tricks
• Musical artist account…• Reuse content• Customized additions• Link to your content!
staff needs
• who's in charge of it? who will write for it? who will check it and comments?
• Time