Setting the Table
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Transcript of Setting the Table
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Setting the TableSetting the Table
Donald Stull & Michael Donald Stull & Michael BroadwayBroadway
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Transition from a vibrant Transition from a vibrant rural landscape of small rural landscape of small
farms & ranchesfarms & ranches• 100 years ago, a typical woman in
the US spent 44 hours per week preparing meals
• By the 1950s, they spent less than 20 hours
• 1990s, even less• Food companies responded by
processing foods into ready-to-eat meals
ConAgra
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3 Agricultural 3 Agricultural RevolutionsRevolutions
• 1. Southwest Asia 10,000 YA1. Southwest Asia 10,000 YA– Development of domesticated plants Development of domesticated plants
& animals& animals
– Fed more people on less landFed more people on less land– Permitted formation of permanent Permitted formation of permanent
settlements & urban centerssettlements & urban centers
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2. Industrialization in Western 2. Industrialization in Western Europe in late 18Europe in late 18thth C. C.
– 22ndnd agricultural revolution agricultural revolution replaced subsistence replaced subsistence productionproduction
– Creation of surplus & profitCreation of surplus & profit– Agriculture became tied to Agriculture became tied to
industryindustry
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3. Agricultural industrialization in 3. Agricultural industrialization in the US at the beginning of the 20the US at the beginning of the 20thth CC– Creation of economies of scaleCreation of economies of scale– Acquisition of inputs (chemicals, Acquisition of inputs (chemicals,
machinery) from non-agricultural machinery) from non-agricultural sectorssectors
– Substitution of capital for labor Substitution of capital for labor (via mechanization) (via mechanization)
– Adding economic value to Adding economic value to agricultural products through agricultural products through processing & packagingprocessing & packaging
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• 1980 farmers received 31%31% of the money Americans spent on food
• 1999 farmers received 19%19%– Processors, wholesalers, distributors,
retailers absorb the rest• Vertical Integration: Is most
evident in the poultry industry– Tyson controls each step of the production
process, from egg to boneless chicken breast
– Supplies Chicken McNuggets to McDonalds
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Eat In or Out?Eat In or Out?• Americans eat fewer meals at home
& spend less time preparing them• 1965 30% of food dollars were spent
eating out• 1999 48% were spent
eating outThe microwave – in 90% of homes –
provided a technological fix for those without time or inclination to cook
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Armour Perfectly Armour Perfectly Seasoned PorkSeasoned Pork
• “Several different cuts that are perfectly seasoned in a variety of succulent flavors. They are sealed in convenient packages that can be used for future use. When you are ready for a perfect meal just empty the contents into a baking pen place in the oven and your meal is ready in minutes…and you don’t even have to get your hands dirty!”
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ConAgra’s Healthy ConAgra’s Healthy ChoiceChoice
• 20 different ready-to-eat meals…“that are convenient & flavorful, leaving you time to do the things you want to do…in only 8-12 minutes you’re sitting down to a full spread of fulfilling entrees”
• Supplies french fries to McDonalds
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Agricultural Agricultural IndustrializationIndustrialization
1. IntensificationIntensification: Farmers increase purchase of nonfarm inputs– Production costs increase faster than
prices received so farmers increase output
– Government subsidies guarantee prices– Subsidies disrupt agriculture in poor
countries
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2. ConcentrationConcentration: Fewer but larger units produce a larger share of commodities– Producing calves on a
ranch with 500 cows costs 50% less than one worth 50 cows
– Or a farm with 3000 hogs costs 1/3 less than one with 500 hogs
– This favors factory farms
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3. SpecializationSpecialization: Farmers focus on a narrower range of commodities– Concentration in certain regions:– Cattle in the high plains grain belt– Pork production in the corn belt– Poultry production in the South
(mild climate)
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Consequences for the Meat Consequences for the Meat & Poultry Industry& Poultry Industry
• US poultry industry pioneered vertical integrationvertical integration & became a model for the beef & pork industry– IntegratorsIntegrators (processors) own the
animals & contract growers to raise– Custom-built feedlots, hog barns,
chicken houses– Tyson contracts 7600 farms in 16 states– “Feed-conversion ratioFeed-conversion ratio” = birds grow
to slaughter weight with the least feed possible
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• IBP, ConAgra, Excel, Farmland own 81% of US beef slaughter
• Hogs & cattle used to be shipped to urban centers (Chicago, etc.)
• 1960 IBP (now owned by Tyson) moved to Denison, Iowa near feed supplies & created disassembly lines
• 1967 IBP in Nebraska introduced boxed beef, rather than ship whole carcasses– Fabricated into smaller cuts,
vacuum packed
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• ConAgra bought Armour• Cargill bought Excel• Beef production shifted to High Plains,
but lacked labor– Recruited immigrant labor
• Hog production moved from Midwest to North Carolina & Oklahoma in 1980s
• Poultry plants began to replace African-American labor with Latinos in Southern states
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CAFOsCAFOs
• Concentrated animal feeding operations produce massive amounts of manure– Nitrogen & phosphorus enter water
systems
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Feed People, Not Cows!Feed People, Not Cows!• As countries become wealthier,
people eat more animal protein• Farmers change from food
production to feed production
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What’s for Dinner?What’s for Dinner?• Beef consumption peaked in the
1970s then reduced due to medical warnings about cholesterol
• Books such as Rifkin’s Beyond Beef also placed beef production under scrutiny
• There has been an explosive increase in chicken consumption
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US Per Capita Consumption US Per Capita Consumption (lbs.)(lbs.)
YearYear BeefBeef PorkPork ChickenChicken
19301930 48.6 66.6 21.5
19501950 62.6 68.2 20.3
19701970 113.7 66.4 41.4
19901990 96.1 67.0 72.2
20002000 99.3 67.6 91.0
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• Food poisoning from contaminated meat results in 76 million illnesses, 325,000 hospitalizations, and 5,200 deaths/year
• Heavy use of anti-biotics is an important cause of antibiotic resistant diseasesE Coli Breakout
Traced To ConAgra