Seth Gerson, CEO, AltEgo
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Transcript of Seth Gerson, CEO, AltEgo
MMO iPhone App
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Cloudfront Watchmen Global Field Stats
•First 25 days:
•20,978,992 Total Get Requests
•17,621,734 United States
•2,925,946 European Union
•277,894 Hong Kong
•153,418 Japan
…Why?
Initial Assumptions
• Offload load balancing
• Remove need for manual launching of servers
• Needed painless way to clone servers
• Way to reduce the complexity of Amazon -(reduce the cost of human capital)
• Unified interface to access multiple clouds
• Global server load balancing
Fail Forward Strategy
• Nominalizes downtime
• Unix scripting makes it easy – known technology
• Historical timeline – makes failure analysis easy
RightScaleServerTemplates
– Minimizes work to get machines up and running
– Ability to reuse templates in different deployments is very useful
– Games require lots of deployments for testing different features
– We use two multiple staged environments • 2 dev environments and onelive for Golden Nugget
• 2 dev environments and one live for AltEgo
– Makes revisioning on lots of different levels painless, and allows us to lock off code when it is showtime
Welcome toGolden Nugget Vegas Casino
Golden Nugget Vegas Casino
Create your own casino and play in your friends!
Universal Avatar System
•One avatar – any experience
•Glue to bind consumer electronics devices, games, blogs, and other forms of digital content
•All your items, clothes, weapons follow you into any game or onto any consumer electronics device
•Digital Wallet follows the avatar
Transportable Goods
•Everything is a micro-transactional
•Each item is rendered and sent to editor
•Goods are transportable across all games
•Goods are priced in Egos
•Even free items are transactions
Capitalizing on Dis-intermediation –Revolutionizing digital payments
• Huge growth in micro-transactions online
• Viral adoption of Avatars connects Financial Institutions, Publishers, Developers and Hardware Manufacturers with Consumers
• Increasing connected touch points with consumers yield previously impossible behavioral and transactional data
• We are the glue that binds payments across hardware and media
Universal Device Management
AltEgoHardware
Manufacturers
(Sony, Samsung, etc.)
Independent Developers
Publishers
(6waves, Activision, etc.)
Financial Institutions
Search
Universal Digital Gaming Wallet
Defining an Industry
• Simple to utilize SDKs save developers and publishers time and money
• State of the Art SaaS cloud based infrastructure enables modularity, increased microtransactions, higher ARPPU scalability, and reduces the risk of obsolescence
• Higher intrinsic value of virtual goods and currencies to consumers, because they work in multiple games and on multiple devices
• Creates strong linkages between financial institutions and gaming universe
• Enable hardware manufacturers to have a cohesive microtransactional system
• Increases monetization of IP and higher ARPU for Publishers
The AltEgo Network
RightScale Successes
• Exceptional Human Capital - Chris Fordham, Jonathan Curtin, Josh White, Josh Frazer and Hunter Williams stand up and take a bow
• Quick response times to our groaning and questions
• Chris really put in extra work to figure out some issues that we had that went above and beyond
• Made staging in less than a day possible
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Questions?
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AltEgo Technology Overview
Avatar and item drawingitem and currency
storage, and data push
Load Balancing
Traffic Control DYN
RightScale
Amazon Web Services
GoGrid Cloud N
High Level
Technology
Cloud based Avatar and
item Rendering and scaling
Digital Wallet, item, and
avatar storage
Editors
Primary –OS X, Linux, Windows
Google Web Tools
Flash
Value Prop
Digital Wallet Item MessagingBehavioral Analytics
Hardware Example (Sony)
AltEgo
Bravia TV’s
Digital Cameras
Consoles
(PSP+PS3)
Online Games
(SOE)
• Solves multiple issues for Hardware manufacturers –How do I:
• Connect different consumer electronics devices with a cohesive payment system
• Create a consistent visual experience with one wallet
• Drive users back into software
• Increase ARPPU
Independent Developers
AltEgo
Avatar System
Digital Wallet – Offers and
Payments
Aggregate traffic
Understand who payer is
• High quality traffic
• Enables direct communication with paying users
• Avatar system reduces cost and time to market
• Store system removes need to negotiate with payment and offer providers
• Increased monetization
Publishers
AltEgoIP
Avatar System
Digital Wallet – Offers and
Payments
Aggregate traffic
Understand who payer is
• Enables transfer and monetization of existing IP
• Cross platform 3D pipeline for games
• High quality traffic• Enables direct communication
with paying users• Greater marketing
opportunities• Store system removes need to
negotiate with payment and offer providers
• Increased monetization
Financial Institutions
AltEgoCommunication
User Affinity
Data Collection and Analytics
Xfer
New Markets
• Real Time communication with consumer
• Avatar Emotional attachment for consumer superior to a branded card
• Behavioral play pattern and purchase data
• Online to offline transfer
• Creates new markets such as Hardware Providers