Sesssion XX and XXI

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    Session XX

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    Perception

    Perception may be defined as the process

    by which an individual selects, organizes

    and interprets stimuli into a meaningful

    and coherent picture of the environment in

    which he lives.

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    Sensation Vs. Perception

    Sensation deals chiefly with very elementarybehavior that is determine largely byphysiological functioning

    Human being uses the senses to experiencecolour, brightness, shape, loudness, pitch, heat,odour and taste.

    Perception is a process by which individuals

    organizes and interpret their sensoryimpressions in order to give meaning to theirenvironment.

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    Sub process of perception

    Sub process of perceptiona) Stimulus / situation supervisor pats emp

    b) Registration taking note of the stimuli received from

    the environment Eg Dress code of a friendc) Interpretation - Recognizing by sound

    d) Feedback Sales manager to sales executive on DSR

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    Process of perception

    Perception is a three phase process of

    selecting, organizing and interpreting

    information. You can understand

    interpersonal situations better if youappreciate how you and another person

    construct perceptions

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    Perceptual selectivity

    Perceptual selectivity is concerned withthe external and internal variables that

    gain an individual attention.

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    The Perception Process

    Feedback about ourselves and others

    Not always based on true picture of reality

    We behave as though our perceptions are

    real

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    Attributes to Perception

    Raw Data:

    The information we experience

    Mental Process:

    Is unseen but affected by things.

    The End Product:

    Our perception, sensing, or interpretation ofour experience

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    Economizing Phenomenon

    The minds ability to take in new

    information

    First Impression

    Self-Fulfilling

    Just Like Me

    Blaming the Victim

    Halo Effect

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    Man Playing a Horn?

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    Strategies to Correct

    Inaccurate Perceptions Acceptance of differences in people

    Active Listening

    Provide Feedback Own your Behaviors/Feelings

    Avoid Stereotypes

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    Internal set factors

    Learning and perception

    A lot of what a person sees in the world

    is a result of past experience and learning.

    Even though the past experience may not

    be relevant to the present situation, it is

    nevertheless used by the perceivers.

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    External attention factors

    Attention factors in selectivity Intensity

    Size

    Contrast

    Repetition

    Motion

    Novelty and familiarity

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    Which red square is small?

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    Factors influencing perception

    1) The Perceiver

    2) The target

    3) The situation

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    Factors influencing perception

    1) Perceiver- personal characteristics play

    a major role in influencing the way he

    interprets a target. (A persons attitude,

    motive, past experience, andexpectations affect his perception)

    Eg- Perception of a nurse / police

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    2. Target: Perception is affected by the

    characteristics of the target. People who are

    loud, tall or attractive are more likely to be

    noticed in the crowd. (the target is based on

    sound, motion size etc)

    3. The situation: The context or the environment in

    which the objects or events are seen, plays animportant role in influencing an individuals

    perception. (time, work environment and social

    environment)

    Eg: man dressed in track suit will not be observed

    if he is getting into a Gym.

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    Perceptual organization

    Perceptual organization focuses on what takes

    place in the perceptual process once the

    information from the situation is received A

    person viewing a book contents than cover /design. He rarely observes he colour / shape

    etc.

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    Principles

    I. Figureground:

    it is a form of perceptual organization. In

    this form of perception, perceived objects

    are separated from their general

    background by the perceivers.

    Perceived objects stand out as separate

    from their general background.

    Eg: White paper with writings meaningful

    / scribling

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    II. Perceptual grouping

    It states that there is a tendency to groupseveral stimuli together into a

    recognizable pattern.

    1. Closure:A basic gestalt principle is that a person

    will sometimes perceive a whole when

    one does not actually exist. making

    decision on the basis of 30% &

    considering it as good for all

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    2. Continuity

    This says that a person will tend to

    perceive continuous lines orpatterns. This can greatly influence

    the systems design of a seamless

    organizational behavior.Eg- new design in a fashion industry

    and later tries new colours of the

    same design

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    3. Proximity

    States that a group of stimuli that areclose together will be presented as a

    whole pattern of parts belonging

    together. For example, several employees in an

    organisation may be identified as a

    single group because of physicalproximity.

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    4. Similarity

    Similarity principle states that the greaterthe similarity of the stimuli, the greater

    the tendency to perceive them as a

    common group. In most cases, similarity

    is stronger than the proximity.

    Women / students etc because of their

    gender /background.

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    III.Perceptual constancy

    The perception of elements like size, shape,

    brightness and location of an object remains

    constant and does not change from one

    individual to another. For eg: Man inphotograph.

    The size,

    Colour,

    Brightness and Location

    of an object are fairly constant regardless of the

    information received by the senses

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    IV. Perceptual context

    It gives meaning and value to simple

    stimuli, objects, events, situation and

    other persons in the environment. Eg: Patting on back manager/ father

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    V. Perceptual defense

    A person may establish a defense againstsome stimuli or situational events becausethey may be clashing with his personalvalues or culture or may be threatening in

    nature. Perceptual defense plays a vital role in

    understanding relationships, especially

    relationships like those between the unionand the management or the superior andthe subordinate.

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    Social perception Social perception deals with how an individual

    perceives other individuals. It is also the study ofhow an individual gets to know other individuals.

    Characteristics of perceived and perceivers.

    Knowing oneself makes it easier to see othersaccurately

    Ones own characteristics affect thecharacteristics one is liking to see in others.

    People who accept themselves aer more likelyto be able to see favorable aspects of otherpeople.

    Accuracy in perceiving others is not a single

    skill.

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    Session XXI

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    Frequently used shortcuts in

    judging others

    Stereotyping

    Judging someone on the basis of onesperception of the group to which that

    person belongs. E.g. comments that represent stereotyping

    older workers cant learn new skills.

    Asian immigrants aer hardworking andconscientious.

    Men arent interested in child care.

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    Characteristics of Stereotypes

    Fixed rigid ideas

    Associated with a group or category of

    people

    Not supported by evidence

    Can be favorable or unfavorable

    Driven by motive

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    Halo effect

    Drawing a general impression about anindividual on the basis of a single

    characteristics.

    Selective perception

    People selectively interpret what they see

    on the basis of their interests, background,

    experience, and attitudes.

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    Contrast effects

    Evaluation of a persons characteristicsthat are affected by comparison with otherpeople recently encountered who rankhigher or lower on the same

    characteristics.

    Projection

    Attributing ones own characteristics toother people.

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    Attribution

    Attribution refers simply to how people

    explain the cause of anothers or their own

    behaviour.

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    Types

    Dispositional attribution blame on a persons behaviour to internalfactors such as personality traits,motivation and ability.

    Situational attribution

    Which attributes a persons behaviour to

    external factors such as equipments orsocial influence from others.

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    Attribution theory

    It is concerned with the relationship

    between personal, social perception and

    interpersonal behaviour.

    Assumptions

    We seek to make sense of own world.

    We often attribute peoples actions either

    to internal or external causes.

    We do so in fairly logical ways.

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    Attribution errors

    Fundamental attribution error

    Research has found that people tend toignore powerful situational forces when

    explaining others behaviour. People tend to attribute others behaviour

    to personal factors, ven when it is very

    clear that situation or circumstancescaused the person to behave the way heor she did.

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    Self serving bias

    People readily accept credit when toldthey have succeeded, yet often attribute

    their failure to such external , situational

    factors or bad luck or the problemsinherent impossibility.

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    Impression management

    The process by which people try to

    manage or control the perceptions formed

    by other people about themselves. Often,

    people like to present themselves in asocially desirable way and impress others.

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    Impression management

    Two components:

    Impression motivation

    Applicable in organization where employees tryto control the perceptions of their superiorsabout them.

    Impression construction Refers to the methods adopted by a person to

    create the specific impression that he wants.

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    Impression management

    techniques

    Self promotion:

    it is a technique by which individualsattempt to project themselves as

    competent and effective so as to gainrespect from others.

    Supplication:

    in this technique, people projectthemselves as weak and irresponsible toobtain the concern and attention of others.

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    Exemplification:

    this technique involves people projecting

    themselves as ethical and sociallyresponsible individuals.

    Intimidation:

    This technique is employed by people toproject themselves as fierce and powerfulin order to create fear among others.

    Ingratiation: This technique is used by people to project

    themselves in a manner that will makethem likable.

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    Avoiding action

    Over conforming: strictly interpreting yourresponsibility by saying things like," the

    rule clearly states or This is the way

    weve always done it. Buck passing: Transferring responsibility

    for the execution of a task or decision to

    someone else. Playing dumb: avoiding an unwanted task

    by falsely pleading ignorance or inability.

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    Stretching: prolonging a task so that one

    appears to be occupied- for example,

    turning a two week task into a four-month

    job.

    Stalling: Appearing to be more or less

    supportive publicly while doing little or

    noting privately.

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    Avoiding blame:

    Buffing: this is a nice way to refer to coveringyour rear. it describes the practice of rigorouslydocumenting activity to project an image ofcompetence and thoroughness.

    Playing safe: evading situations that mey reflectunfavorably. It includes taking on only projects

    with a high probability of success, having riskydecisions approved by superiors, qualifyingexpressions of judgment, and taking neutralpositions in conflicts.

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    Justifying: Developing explanations that

    lessen ones responsibility for a negativeoutcome and/or apologizing todemonstrate remorse.

    Scapegoating: Placing the blame for anegative outcome on external factors.

    Misrepresenting: manipulation ofinformation by distortion, embellishment,deception, selective presentation orobfuscation.

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    Avoiding change

    Prevention: Trying to prevent a threatening

    change from occurring.

    Self-protection: acting in ways to protect

    ones self-interest during change by

    guarding information or other resources.

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    Conformity

    Agreeing with someone elses opinion in

    order to gain his or her approval.

    Example: a manager tells his boss," you'reabsolutely right on your reorganization

    plan for the western regional office. I

    couldnt agree with you more.

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    Excuses

    Explanations of a predicament-creating

    event aimed at minimizing the apparent

    severity of the predicament. Example: sales manager to boss, we

    failed to get the ad in the paper on time,

    but no one responds to those adsanyway.

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    Apologies

    Admitting responsibility for an undesirable

    event and simultaneously seeking to get a

    pardon for the action. Example Employee to boss, Im sorry I

    made a mistake on the report, please

    forgive me.

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    Self-promotion

    Highlighting ones best qualities,

    downplaying ones deficits, and calling

    attention to ones achievements.

    Example: A salesperson tells his boss;

    Matt worked unsuccessfully for three

    years to try to get that account. I sewed it

    up In six weeks. Im the best closer this

    company has.

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    Flattery

    Complimenting others about their virtues

    in an effort to make oneself appear

    perceptive and likable.

    Example: New sales trainee to peer." you

    handled that clients complaint so tactfully.

    Icould never have handled that as well as

    you did.

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    Favours

    Doing something nice for someone to gain

    that persons approval.

    Example: salesperson to prospectiveclient. Ive got two tickets to the theater

    tonight that I cant use. Take them.

    Consider it a thank-you for taking the timeto talk with me.

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    Association

    Enhancing or protecting ones image by

    managing information about people and

    things with which one is associated. Example: a job applicant says to an

    interviewer, what a coincidence. Your

    boss and I were roommates in college.

    Impression management

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    Impression management

    strategies used by employees

    Demotionprevention strategy

    Accounts

    Apologies

    Disassociation

    Promotion-enhancing strategy entitlements

    Enhancements

    Obstacle disclosures Association