Sessions 1-25 - the red thread

ComMetrics

2008_06_16

Session - Making sense of it all Sessions 1 – 25

http://www.slideshare.net/ComMetricsUniversityLatest version can be found here just before class

Presented by

http://www.YouTube/ComMetricsComMetrics – videos

http://info.cytrap.eu/?p=134social media trends 2011

http://info.cytrap.eu/?p=176ComMetrics blog checklist

Urs E. Gattiker , Ph.D.

My.ComMetrics.com

http://www.slideshare.net/ComMetricsUniversity

http://www.youtube/ComMetrics

http://info.cytrap.eu/?p=134


ComMetrics

_How does this all relate to „Business Drives Info Mgmt?“

2011_01_19

Session 3/4 You have to have a strategy that makes sense to

staff. Most innovation processes take time and

things do not always work out. Style does matter and

you must focus (who is your target, what is your gadget

supposed to do exactly), this applies to B2C as well as

B2B

Conflicting triangle – stakeholders, customers, workers

How to manage innovation, while keeping risks

manageable, being compliant and making money

therewhile balancing the conflicting triangle successfully?

>Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions

ComMetrics


2011_01_19

Session 8 Risk management, data and information

Wrong data You may have wrong or inaccurate data (e.g., research

report, data warheous) or your market growth forecasts

may be wrong as well.

How can we reduce risks or make sure that if things go

wrong, we do not go bankrupt or damage our

reputation ... (e.g., UBS, Swissair, etc.)

How do you manage this risk?


ComMetrics


2011_01_19

Session 9 Because there are laws how do we administer our

Compliance processes that we can satisfy the regulator that we

followed best practice and comply to local and international

regulation?

Good governance: Have an email, phone # of your

compliance people on the webpage (e.g., Germany = data

protection officer ). This means also that IT security people

cannot be responsible for privacy.

Principle-based standards/rules say .... Their spirit must be

observed as well as their letter

Rule-based – lawyers and auditors love it because you can

show with check boxes that you did what was required.


ComMetrics


2011_01_19

Session 9 How can I show that my innovation will not cause

Governance harm or result in undesirable outcomes, such as:

- children playing with my new toy getting hurt

- electric motor that is started the wrong way – explodes

- if my junior auditor oversaw something in the books ...

- if the ICE train‘s wheels crack and it gets derailed...

- if my database is hacked ....

- that my parfume does not cause harm to people with

sensitive skin

- if data is added incorrectly resulting in incorrect forecasts

- that patient tests were administered ethically and ...

- did not help (passively or actively) clients evade taxes


ComMetrics


2011_01_19

Session 10 Using data smartly

Trust vs. checking

Make sure that data are of good quality. Having data from

2 sources instead of 1 helps.

We have too much data and we do not always know what

we have and how to make sense out of it

Commercial opportunities = allowing people to make sense

out of their data


ComMetrics


2011_01_19

Session 11 Can I outsource innovation? What is crowdsourcing?

TODAY Wikipedia or user groups asking for help...:

Quality - asking other knowledgeable people to help you solve a

problem, such as UBS and Living Case

- can people crowds innovate – Bill Gates says NO but

they can help you improve a product – see lead-users

- how do people process information (e.g., sales brochure)

and how does this affect the possible success of your

innovation or failure to convince customers to buy

- how does crowdsourcing relate to information

processing


ComMetrics


2011_01_19

Session 11 Apple uses crowdsourcing with its Apps

TODAY

Quality Crowdsourcing allows me to get help from others, save

Compliance costs, work faster

However, there are also risks, such as:

confidentiality, industrial espionage and, most importantly,

managing the project‘s progress smartly

In turn, do you meet all regulations and comply with such

things as privacy, copyright, patents, trademark, etc.


ComMetrics


2011_01_19

Session 14 Warren Buffett

TODAY Manage risk by understanding what you try to invest in

rationality (understand your customer‘s problem)

does not exist

Managing your process (e.g., logistics, production)

requires that you work with suppliers, and customers.

Trust is a must

But there are risks ... Uppsetting customers, investors may

fail to understand....

Continuous improvement helps staying competitive


ComMetrics


2011_01_19

Session 23 Outsourcing

Friday Should you use on-shore, off-shore model

Managing data &

Responsibility How can you best decide what to outsource, where & with

whom?

Risks are such that you pass on know-how and depend on

another party (quality of service, compliance, governance)

.

You also no longer have the knowledge in-house – will this

affect innovation?


ComMetrics


2011_01_19

Session 23 Outsourcing

Friday Small business may outsource accounting & tax services,

Managing data &

Responsibility Larger companies could outsource IT, e-mail scanning

against malware/viruses, logistics (with DHL)

Risks are how good is the service from IT internally versus

from the outsourcer - customer is king but does it work?

You rarely save money by outsourcing but can, if it works,

get better service for the same amount of money


ComMetrics

_How does this all relate to

„Business Drives Info Mgmt?“

2011_01_19

Session 24 Cloud computing is Outsourcing

Friday

Compliance

Cost Why do companies outsource and use cloud computing to

do so?

What is being outsourced exactly?

SaaS, PaaS, IaaS

Risks are manifold and you have to make sure that

compliance, reliability of your service, and so forth

are assured


ComMetrics


2011_01_19

Session 25 Using all this info from Sessions 3-25 helps to drive down,

Friday costs improve revenue and hopefully increase profit

Innovation involves risk taking (Failure, Compliance, Liability, etc.) and

addressing the cost vs. benefits issues

You must use your limited resources smarter than the

competitor – using customer data to improve your product

faster than the other guy

How can you get more for your bang of the buck

(underdog) - in order to be winning against the big guys

must be discussed


ComMetrics


2011_01_19

Session 25 Using all this info from Sessions 3-25 to drive down costs,

Friday improve revenue and hopefully increase profit

You can build your brand, manage your reputation but you

must take care of your cash flow

Usefulness beats usability --- and design is secondary (not

always see Alessi ) - your innovation and product

changes must help clients solve problems better

How can you use your data to get the information

needed to serve your clients better than the competition


ComMetrics

_One more thing

2011_01_19

All is like a puzzle ...

You put the pieces together and sooner than you think you get the picture.

Whatever you do with your social media activities (Facebook, Blog,Smartphone App, etc.), focus on your target group(s)

Why is what I do of value to my target audience (e.g., clients or suppliers). If they are not interested, why do it?

No, what works for Amazon (B2C) may not work for ABB (B2B)

Sometimes social media is nothing more or less than a shop window.Show me what you got and I might be willing to buy.

>Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions

ComMetrics

_One more

thing

2011_01_19

CIO – Chief Information Officer , CTO – Chief Technology Officer, VMI –Vendor Managed Inventory

The example we discussed in class


ComMetrics

_One more

thing

2011_01_19

The space of what we have been talkingabout

All these are covered by session 1-25


ComMetrics

2008_06_16

My.ComMetrics.comSession 13: Crowdsourcing & innovation:Twitter predicts stock

index...

Presented by http://My.ComMetrics.com (free registration)

http://ComMetrics.com (blog)


social media trends 2011


ComMetrics blog checklist

Urs E. Gattiker , Ph.D.

Roentgenstrasse 49 Street

CH-8005 Zuerich Zip Code

Switzerland Country

+41(0)44 272 1876 Voice

+41(0)76 200 7778 Cell

[email protected] Google Talk

www.ComMetrics.com URL

http://my.commetrics.com/

http://commetrics.com/



Sessions 1-25 - the red thread

Education

Transcript of Sessions 1-25 - the red thread