Session’1’–Reboot - Amazon S3 · Session’1’-’REBOOT’ •...
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Transcript of Session’1’–Reboot - Amazon S3 · Session’1’-’REBOOT’ •...
Session 1 – Reboot
Session 1 -‐ REBOOT
• Review of our situa8on • Our plan – Reboot webinars – From now on, 2 webinars – Member’s area registra8on – Lock down when ½ reached – review registrants
• Replay split into 2 – Admin/housekeeping from Friday night, new training
• Change webinar schedule from Thursday to Monday/Tuesday of next week now – to give more 8me
Ac8on Items!
Ac8on Items for Session 1
• Select your niches • Select 4 domains
• Obtain hos8ng • Note : Go/No Go point – Session 1 – Niches – Domains
Selec8ng A Niche
1. Guidelines 2. Recommenda8ons 3. Audience Insights Tool 4. Excep8ons To The Rule
Goal = End with 4 Sub-‐Niches to have 4 Websites that are part of 1 or 2 BIG NICHES
● Passion, Hobby, Profession, Product (viral poten8al?) ● Think BIG NICHE, think huge, more than a 5M audience size,
there is no maximum ● Consider Seasonality ● Big Niche selec8on is important but don't overthink it.
(1) BIG Niche Giuidlines
● Passion, Hobby, Profession, Product (viral poten8al?) ● Think BIG NICHE and then drill down, bigger the be^er but
stay under 5M audience size (not exact science) ● We want our Sub niche to have other sizeable fan-‐pages to
ensure available content (look for sites with 150K+ Likes and content that is being shared)
● Consider Seasonality ● Sub Niche selec8on is important but don't overthink it.
(1) Sub-‐Niche Giuidlines
(2) Recommenda8on #1
1. If you DON’T have products. a. Create 4 websites that are all sub-‐niches of our
BIG NICHE but don’t have overlapping content. b. Start with one BIG NICHE and determine if there
are 4 sub-‐niches with big audience but generally under 5 million audience size.
Example: Cars 50 million Muscle Cars (5 million) website #1 Drieing Cars (2 million) website #3
Sports Cars (5 million) website #2 Jeeps (4.5 million) website #4
(2) Recommenda8on #2
1. If you DO have Physical Products. a. Create 4 websites that are all sub-‐niches of our
BIG NICHE but don’t have overlapping content b. Choose 1 BIG NICHE around your product (2
websites) -‐ with big audience but generally under 5 million size
c. Choose 1 BIG NICHE Around your passion or interests or hobby (2 websites) -‐ with big audience but generally under 5 million size
Example Next Page
(2) Recommenda8on #2 Example
You Sell These ! Heat Gloves
Cars 50 million | Cooking 30 million
Muscle Cars (5 million) website #1
Sports Cars (5 million) website #2
Comfort Food (1.5 million) website #3
Pastry (5 million) website #4
Brainstorming the Big Niche
• Passions • Interests • Occupa8ons • Hobbies • Dummy’s guides • Magazine rack • Friends/family • Project 55 -‐ Bonus
Gejng From Big Niche to Sub Niche
• Facebook pages search • Google search • Google news search • Pinterest • Wikipedia
• Google image search
Now how do we get there… Audience Insight Tool.
(3) Audience Insight Tool
1. This tool is intended to assist people / businesses that run ads on Facebook.
2. If you don’t see the insight tool, Use the walkthrough slides in the members area under ‘Resources’
3. Don't overcomplicate this tool, we are using it as a sugges8on guide to aide in our selec8on.
4. We use this tool because we use FB Pages to build our site audiences (Foothold)
5. Direct Access: h^ps://facebook.com/ads/audience_insights
(3) Audience Insight Tool Don’t worry about the need for a Business account right now, we
are just using the tool for research.
Direct Access: h^ps://facebook.com/ads/audience_insights
IF YOU DON’T SEE ‘MANAGE ADS’ THEN GO TO THE RESOURCE SECTION OF
THE MEMBERS AREA & FOLLOW THE PDF!
(3) Audience Insight Tool We are now in your Personal account’s Ad Manager. Audience
Insights link in lee column.
Direct Access: h^ps://facebook.com/ads/audience_insights
(3) Audience Insight Tool -‐ We’re In!
Direct Access: h^ps://facebook.com/ads/audience_insights
(3) Audience Insight Tool RESEARCH YOUR BIG NICHE & SUB-‐NICHES Remember Guidelines: ● BIG NICHE – Audience BIG – at LEAST 5M ● SUB NICHE -‐ Looking for with big audience but generally under
5M audience size ● SUB NICHE -‐ Other sizeable fan-‐pages to ensure available
content (look for sites with 150K+ Likes and content that is being shared) ● BOTH NICHES -‐ Consider Seasonality ● BOTH NICHES -‐ Select Loca8on: United States -‐ Fits our current
model, we can expand later or email support!
(3) Audience Insight Tool -‐ BIG NICHE Hun8ng: 25-‐30 Million -‐ Too big for one site, must be a big niche.
(3) Audience Insight Tool Deer Hun8ng: 5 Million -‐ Perfect for one site
(3) Audience Insight Tool Bow Hun8ng: 3 Million -‐ Perfect for one site
Need Help finding Sub-‐Niche categories, try GOOGLE NEWS
(3) Audience Insight Tool Turkey Hun8ng: 700K -‐ Perfect for one site
(3) Audience Insight Tool Fly Fishing: 2.5 Million -‐ Perfect for one site
Now we need to make sure there are pages in our niche that have large engaged audiences.
Remember: We want the niche to have other sizeable fan-‐pages to ensure available content (look for sites with 150K+ Likes and content that is being shared)
So we find Bowhun8ng.com with 383K Likes and regular shared content.
Same with this page.
This page has plenty of fresh content.
REPEAT THE PROCESS
IN YOUR OTHER SUB-‐NICHES
MORE EXAMPLES!
BIG NICHE = FINANCE (90M) SUB NICHE = OPTIONS (4M) SUB NICHE = REAL ESTATE INVESTING (3.5M) SUB NICHE = FOREIGN EXCHANGE (700K) SUB NICHE = (401K -‐ 800K)
BIG NICHE = DOGS (50M) SUB NICHE = Great Dane (2.5M) SUB NICHE = Pug (2M) SUB NICHE = Boxer (3M) SUB NICHE = German Shepard (5M)
BIG NICHE = Home (60M) SUB NICHE = DIY Craes (450K) SUB NICHE = Upcycling (1.5M) SUB NICHE = Backyard (1.5M) SUB NICHE = Pallet Projects (2M)
BIG NICHE = Sports SUB NICHE = Scuba Diving (4M) SUB NICHE = Parachu8ng (3M) SUB NICHE = Triathlon (5.5M) SUB NICHE = Canoeing (3.5M)
BIG NICHE = Exercise (50M) SUB NICHE = Pilates (5.5M) SUB NICHE = Crossfit (10M) SUB NICHE = Jogging (3.5M) SUB NICHE = Swimming (10M)
(4) EXCEPTIONS
● Some Things Just Won’t Fit Our Parameters ● Some Things Just ‘Are What They Are’
-‐ Electric Guitar 15M, Cupcakes 15M, etc.
-‐ Some Topics You Can’t Drill Down Further Without Having Overlapping Content!
THINGS TO WATCH OUT FOR!
• Some Niches Just Don’t Have Enough Content! • Some Niches Won’t Have Content Engagement (100 Shares)
• When Thinking About Your “BIG NICHE” Go One Level Higher Or Bigger-‐ “Muscle Cars” should be “Cars” or “Transporta8on” and then work your way down
FAQ’s
• How do I know my big niche is too small? – You can’t find enough sub niches that meet criteria
• How do I know my big niche is too big – Your sub niches start to have overlapping content and are very large
• How do I know my sub niche is too small? – Not enough FB pages and audience engagement
• How do I know my sub niche is too big? – Overlapping content with other sub-‐niche
FAQ’s
• What if my interest search doesn’t show up in the audience insight tool – Then that specific interest doesn’t exist OR The lumped that interest together with a more general interest. Rethink your search!
• What If The Like Pages Don’t Relate To My Sub-‐Niche In The Insight Tool? – Use the search box in FB as shown here.
WHAT MAKES A GOOD DOMAIN? ● BE CREATIVE -‐ Think Outside The Box ● IT DOESN’T ALWAYS HAVE TO MAKE SENSE (MASHABLE,
TWITTER) ● Use Niche Slang or Jargon (Baseball -‐ Strike out, Balk) ● Think Brandable ● Think Magazine, Newspaper, Journal ● .COM Is Preferred!
SIMPLE LIST Rag Gaze^e World Place Scoop Weekly Digest
Buzz Chronicle Times News Gabb Sta8on Daily
Sheet Zzle Corner Home Zone Spot Blog
Word Array Line Squawk Wire Blab Space
h^p://www.dotomator.com/ h^p://www.panabee.com/name-‐generator
OTHER RESOURCES
screenshot tools
DOMAINSONFIRE.COM DOMAIN NAME RESEARCH
RESULTS PAGE - To Many Choices?
What Is An Aged Domain?
A Domain That Was Previously Owned By Someone Else.
They Can Be Good Because They Have A History!
You Don’t Need An Aged Domain
Where To Get Your Domains! ● Buy From Whoever You Want (GoDaddy,
Namecheap, 1and1.com, SiteGround) ● Why Not Look For A Coupon! Google GoDaddy
Coupon.
A Word About Hos8ng
• When do you know your hos8ng is not up to snuff?
• Using the hos8ng we recommend is REQUIRED if you want to “push bu^on” build your sites
• Otherwise, everything else will work just fine • BUT, for $7 per month, it’s likely worth it
• h^ps://www.siteground.com/go/100k
• Also in Resources sec8on – Grow Big Plan
A Word About Hos8ng
• Don’t worry about what to do with domains and hos8ng right now – especially if you’re a newbie!
• We’ll cover it in the next session
Go/No Go Requirements for Session 1
• Submit go/no go to [email protected]
• List your Big niche or niches with – Audience size (must be at least 5 million!)
• List each of your 4 sub niches (your sites) – Audience size (must be at least 150k)
– Audience engagement – yes or no
• List the domain names you’ll be acquiring
Ac8on Items for Session 1
• Select your niches • Select 4 domains
• Obtain hos8ng • Note : Go/No Go point – Session 1 – Niches – Domains
QA for Session 1 Training