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Introduction to BA 490CStrategic Management

Scheduling ETS test Course overview Assignment Keys to success Getting acquainted

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Scheduling ETS field test Is not unique to MGT 490C Covers business field of study CBA requirement—10% of course

grade 2 hour time limit Need to schedule outside of class

time Please indicate

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Overview—a ‘bridge’ course 1 Bring together your CBA core

learning Take top manager’s perspective Enhance the value you bring to

your career Emphasize professional behavior Focus on active thinking & effective

teamwork

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Overview—a ‘bridge’ course 2

Emphasize integration, teamwork, and communication View organization as an integrated system Take a strategic management perspective Emphasize problem identification & resolution

Learn through Study and application of strategic

management concepts Compete in a computer-based business

simulation Use teams in a competitive simulation

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Syllabus Materials

Text is available Need Reading packet #1 for Friday assignment (support services) Player’s Manual for simulation not needed for a few weeks Team license for simulation ($100)

Grading Estimated points 800-900 Grade bases

ETS Field Test in Business Teams

Peer evaluation Continued membership is earned

Use of web, Vista & email Attendance--mandatory Be professional

Be on time to class and with assignments Edit work superbly No surprises for peers or instructor

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Keys to success Attitude:

Be open to personal growth Be willing to work Believe in the need to work well with others

Actions: Be professional Prepare for each class Participate actively Work effectively with your team

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Introduction to class web sitehttp://www.cba.nau.edu/courses/BA490Fall06/ What you can expect to find there:

Syllabus Session Schedule (with links to session slides)

Forms, assignments, and instructions Daily information updates Information on the simulation

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Assignment for Session 2: strategic management overview Check out the course web site and  review Syllabus Study H&W Ch 1  Basics of strategic management

Study "Getting Movies from a store or a mailbox, or just a box" (NYTimes, August 5, 2006)  reading--available through Vista course site for MGT 490C (BA490C). Path is "Course Content/Readings/Netflix".   

Be ready to discuss the following questions on the reading.  How do the strategies of Netflix, Blockbuster, and Redbox

differ? Can you identify any of the areas for objectives listed on

p. 7 of H&W that their objectives differ?   Distinguish each level of the hierarchy of strategy for

each company.

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Strategy

StrategyCurrent

Situation

Objectives

Environment

Goals

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Instructor: Neil Jacobs Care about you and your learning Enjoy learning & helping others learn Like to travel and experience other

cultures Expect you to be professional in this course Have industry experience

20 years with IBM and Memorex Currently a member of the board of directors

and audit committee for a NASDAQ-listed company