Conversation

Talk, don’t shout…

Conversation

ConversationTechniques for talking with the Groundswell:

1. Create and Share Engaging Media—Youtube.com for Video, Soundcloud.com for Audio

2. Engage in Social Networks as a recognized brand and voice—Facebook & Twitter

3. Participate in the Blogosphere—not only listen to other blogs and bloggers, but respond to them, and provide your own platform for controlling conversations.

4. Reach to build your own online community5. Others…

Conversation

Review of Story Strategies

FACTS ARE MEANINGLESS

“Narrative Analysis suggests that the problem is not necessarily what people don’t know (the facts). Rather, the problem may be what they do know (underlying assumptions).”

In other words… people have existing stories about their world that may act as narrative filters to prevent them form hearing certain messages.

Product + Mythology = Message Campaign

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Narrative Elements of a Story

• Conflict• Characters• Imagery (Show Don’t Tell)• Foreshadowing• Assumptions

Samsung: The next big thing

http://www.youtube.com/watch?v=A-Srun5jd5A

Client Story Strategies

• Break into groups and share your story strategy ideas

• Work with partners in your group to further develop your ideas for storytelling and your client

• Identify social platforms where stories can be told or shared

• Present ideas to the class

Client Story StrategiesAssignment

• Refine your Client Story Strategy• Identify the goal of this Story Strategy, how

will this story change your audience’s thinking?

• Identify the Conflict, Characters, Imagery, Foreshadowing and Assumptions.

• Provide some short examples or ideas on how this can be played out on Social Media.