Session05: 4 FebPEST(EL) Analysis (continued)

Dr. Mark H. Mortensen66.490.211 and 212Tues &Thurs 2:00 to 3:15

3:30 to 4:45

Manning School of Business

Mortensen Consulting Group

Today

1. Attendance

2. Discussion on PEST(EL) analysis of external environment (continued)

3. Group workshop on #2 – PEST(EL) analysis of your company

4. Discussion on DD vs. Starbucks

5. Assignment #4

Have purchased book and read chapter 3: sections 1 &2

Mortensen Consulting Group

Strategic Management Process: Environmental Scanning

Assumptions

Constraints

Truisms

TOOLS PEST(EL) analysis Porter 5-Forces model Company positioning chart Product positioning charts BCG product matrix GE product matrix Core competency analysis Value chain analysis Bowman’s Strategy Clock

Mortensen Consulting Group

PEST(EL) Analysis

Technological Regulations on technology

transfer Energy availability & cost Natural resource availability Transportation network Skill level of workforce Patent-trademark protection Internet availability Telecommunications

infrastructure

Mortensen Consulting Group

PEST(EL) Analysis

Environmental and Legal Social desire for “green” Global warming issues Environmental laws Carbon footprint trading

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PEST(EL) Form

1. Brainstorm the relevant factors that apply to the market, using the form.

2. Identify the information that applies to these factors.

3. Draw conclusions from this information.

Mortensen Consulting Group

Today

1. Attendance

2. Discussion on PEST(EL) analysis of external environment (continued)

3. Group workshop on #2 – PEST(EL) analysis of your company

4. Discussion on DD vs. Starbucks

5. Assignment #4

Mortensen Consulting Group

PEST(EL) Form

1. Brainstorm the relevant factors that apply to the market, using the form.

2. Identify the information that applies to these factors.

3. Draw conclusions from this information.

Mortensen Consulting Group

Today

1. Attendance

2. Discussion on PEST(EL) analysis of external environment (continued)

3. Group workshop on #2 – PEST(EL) analysis of your company

4. Discussion on DD vs. Starbucks

5. Assignment #4

Mortensen Consulting Group

Today

1. Attendance

2. Discussion on PEST(EL) analysis of external environment (continued)

3. Group workshop on #2 – PEST(EL) analysis of your company

4. Discussion on DD vs. Starbucks

5. Assignment #04

Mortensen Consulting Group

Assignment04 – Due one week from today (11 February)Read the assigned Dunkin’ Donuts Case Study (HBS 9-584-041 – Dunkin’ Donuts© Growth Strategy) and write a 2-5 page paper covering the following topics: How did the Dunkin’ Donuts of 1979 differ from the Dunkin’ Donuts of 2014? Compare and contrast the franchise and the company-owned store

business models. The Dunkin’ Donuts management team decided to continue to follow the

franchise model. Evaluate that decision, given what we know in 2014.

ALSO Look up what happened in 2011-2014 involving Dunkin’ Donuts and Green

Mountain Coffee. Be prepared to discuss this.

Mortensen Consulting Group

Strategic Management – Spring 2014