Session VI
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Transcript of Session VI
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Session VI
Evaluation & Wrap Up
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Evaluation
Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness of social programs undertaken for the purpose of improving social conditions.
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Evaluation: Uses Assess the effectiveness of an
ongoing program in achieving its objectives
Distinguishes a program's effects from those of other forces
Aims at program improvement through a modification of current operations.
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Evaluation Types Formative Evaluation
Strengthens or improves the object (program) by examining
the delivery of the program or technology,
the quality of its implementation the assessment of the organizational
context, personnel procedures and inputs.
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Evaluation Types
Summative Evaluation Examines the effects or outcomes of
programs, Determines the overall impact.
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Evaluation Types
Static Evaluation of a completed program is
conducted without the involvement of the target group.
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Evaluation Types
Dynamic Interaction between the target group
and the program. Trochim (1996) suggests an
evaluation that occurs throughout the entire "life cycle" of the program.
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Evaluation Program Domains
Needs Assessment Assessment of program theory Assessment of program process Impact Assessment Efficiency Assessment
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Evaluation Standards
Utility Clear identification of audiences Writing clear and understandable
reports Timeliness Statement of evaluators’ biases and
qualifications Taking responsibility for the use of the
evaluation.
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Evaluation Standards
Feasibility evaluation should be
Realistic Prudent Diplomatic Frugal
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Evaluation Standards
Propriety an evaluation should be
conducted legally ethically with due regard for the welfare of those
involved in and effected by an evaluation.
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Evaluation Standards
Accuracy Technical adequacy of evaluative
information validity reliability data control Conclusion drawing objectivity
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Evaluation Structure The question the evaluation is to
answer. The methods and procedures the
evaluation will use to answer the questions.
The nature of the evaluator- stakeholder relationship.
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Purpose
Evaluations may be preformed to determine information on various aspects of the program such as determining effectiveness, providing supporting information for
advocates, providing information for funding
decisions, etc.
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Stakeholder Needs The evaluator must determine what
aspect of the program is to be assessed and successfully negotiate the contract with the stakeholders in order to present an effective, timely and useful report.
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Circumstances Programs and evaluations are
generally not standardized to the point where a formula for evaluation can be applied. Some considerations vital to a successful evaluation are the stage of program development, the administrative and political context the conceptualization and
organizational structure
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Resources
In order to perform an evaluation that meets expectations, the evaluation must have access to the appropriate resources. Adequate time, funding, personnel, and access to records and data are vital to the development of an effective and useful evaluation.
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Challenges
Determining the type of evaluation to be preformed.
Determining the issues surrounding the evaluation.
Negotiating stakeholders’ expectations of the finished product.
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Challenges Allocating necessary funding, staff,
access to data, and time constraints. Upholding utility, feasibility,
accuracy and propriety standards to ensure a useful report.
Maintaining an appropriate balance between considerations if the circumstances of the evaluation change.
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Resources for Evaluation Design NC Cooperative Extension
Extension Tourism County Extension Directors
NCDENR-State Trails Program Staff County Tourism Directors Local Government Officials Non Profit Organizations Others
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Website Usage
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Summary by Month
MonthDaily Avg Monthly Totals
Hits Files Pages Visits Sites KBytes Visits Pages Files Hits
Jun 2006 56 38 19 7 120 193486 181 460 931 1356
May 2006 99 73 36 9 185 448063 289 1122 2283 3077
Apr 2006 98 68 35 9 168 405556 278 1077 2062 2960
Mar 2006 164 114 60 10 271 410130 337 1862 3552 5103
Feb 2006 439 247 184 11 219 440637 328 5154 6925 12319
Jan 2006 184 122 64 11 261 423587 331 1923 3661 5529
Dec 2005 27 21 12 3 3 5546 7 25 43 55
Totals232700
51751 11623 19457 30399
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References http://www.cals.ncsu.edu/agexed/aee577/inde
x.html http://
www.ojp.usdoj.gov/BJA/evaluation/glossary/glossary_e.htm
http://hagar.up.ac.za/catts/ole/eel/concept-map/types.html#e
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Speaker Contact Information
Jan [email protected], Recreation & Tourism
ManagementNorth Carolina State University
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