DEPARTMENT OF ECONOMICS AND FINANCE

The “Global Digital Marketing & Localization Certification” is one of the world’s unique educational offerings which combines digital marketing with localization skills for gaining local and global competitive advantage. Ses-sion highlights include:

• Dual Recognition

• Customized Facilitation

• High Educational ROI

• Networking & Job Prospects

• Simple Entry Requirements

You will learn practical tips for market entry and how to automate and implement mar-keting strategies. Leveraging keywords and integrating mobile and social media are other course highlights.

Session Highlights

uncw.edu/swain/globaldigitalmarketing.htmlswain@uncw.edu | 910.962.2728Contact us for Custom Programs

info

Earn the world’s first certificate combining

global digital media marketing and localiza-

tion.

The Swain Center partners with The Localiza-

tion Institute to offer this innovative program in

marketing in the global, digital economy. The

course will help you explore the global digital

environment. To thrive in today’s networked

and dynamic global marketplace, marketers

need cutting edge digital media engagement

skills and global mindset.

Overview

fully online course

global digitalmarketing & localization

fee: $980

In addition, you will receive discounts to Localization Institute Conferences to network, learn, and make job contacts with global marketers and localization professionals. The events take place across North America, Europe and Asia.

• Global Digital Media Marketing (Web/Social Media/Search): exploring cultural, legal and logistical issues; approaches to succeed; tips on market entry; marketing segmentation tools; mar-keting automation and implementation.

• Global Social Media: global media trends; global social media tips; insights from around the world; creating dialogue and managing reviews online; blog management; content marketing on Face-book, Pinterest, and other social media platforms.

• Search Engine Optimization: leveraging key-words; mobile and social media integration; glob-al search engines; global navigation techniques; paid search marketing and measurement.

• Localizing Digital Media for different countries: standardizing or localizing digital media; avoiding cultural blunders; strategies for localizing digital media; effective global content writing.

• Global Content: localization concepts.

You will learn how to become an effective marketer in the global digital economy through:

objectives

Past participants have responsibility for deploying glob-

al, digital media strategies. Ideal participants want to

become a more effective marketer in the global digital

economy. Successful participants are busy and self

starters so an online format is ideal to learn the material

quickly.

Participant profile

global digital marketing & localization