Session 7 Create 2
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Session 7 Create 2Digital and Social Media Marketing
Prof. Surya MishraSchool of Management KIIT University
Sitemap
• The Design Need:– Navigation aid– SEO: help crawlers navigate
• Design Solution:– General site map– Footer site map
A good site map
• In HTML(display) and XML(SEO)• Domainname.com/sitemap• Use keyword rich anchor text• Keep your site map up-to-date
A good site map
• http://apple.com/sitemap• http://www.nokia.com/in-en/sitemap
• http://www.coca-cola.com/webstore/sitemap.html
• http://www.unilever.com/resource/sitemap.aspx
• http://www.zappos.com/site-map
Sitemap
• Set the priority of your site map page higher
• Use the site maps extension to provide search engines with key information about images
• video site map to enlighten the search engines about your video content
Sitemap
• Promote links • It allows users to save time.• For very small sites
– the main navigation already resembles a site map
• For sites with more than two levels – the site map functions as a navigation alternative
• On really large (information rich) sites – catalog
• Large number of visitors to site map => problem with site
Writing for the Web
• Know your audience1.Who is my audience?2.What actions do I want them to take?
3.What information do they need in order to feel confident taking action?
Audience of One
• While the web is social, each individual consumes media own his / her own
• Identify your most important customer
• Appeal to this audience of one only
Persona
• Male, female or a mixture?• Demographics?• How do they make purchasing decisions?
• Do they compare many offerings?• Do they make lists of questions and call in for assistance with decision making or do they make purchase decisions spontaneously based on a special offer?
Copy
• Long Copy• Short Copy
• Clear and concise• Easy to read• Well-written• Well-structured
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