Session 54 - Neighborhood Smart Trips: How Individualized Marketing Can Work in Your Community
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Transcript of Session 54 - Neighborhood Smart Trips: How Individualized Marketing Can Work in Your Community
Make a difference anywhere you go
Whatcom Smart Trips
Pro Walk Pro BikeSeptember 15, 2010
What is the fastest way to
increase walking and bicycling
trips in your community?
Pro Walk Pro Bike Strategies
• Public awareness campaigns
• Bicycle and pedestrian master plans
• Walking and cycling infrastructure
• Greater density in land use
• Safe Routes to School programs
• Traffic enforcement
Find people who:
• Want to walk and bicycle more
• Have opportunity to walk and bicycle
Give them education and encouragement
Make a difference anywhere you go
What is Whatcom Smart Trips?
Program that encourages and helps people to:– Walk– Bicycle– Share rides– Ride the bus
instead of driving alone.
Make a difference anywhere you go
Make a difference anywhere you go
Neighborhood Smart Trips• Educational campaign that takes Smart
Trips to the doorstep
• Creates a dialogue with people interested in reducing their vehicle trips
• Gives personal attention and individualized assistance
2008 Project
Make a difference anywhere you go
Revenue Sources2006 2007 2008 2009 4 Yr Totals
RevenueCity of Bellingham 100,000 100,000 100,000 50,000 350,000 Conoco Phillips 30,000 - - - 30,000 FHWA - STP Enhancement funds 24,041 27,326 25,633 - 77,000 NW Clean Air Agency - 10,000 - - 10,000 Puget Sound Energy 35,000 - - - 35,000 Washington State Legislature 75,000 150,000 650,000 75,000 950,000 Whatcom Council of Governments - - - 120,068 120,068 Whatcom County 20,000 20,000 20,000 - 60,000 Whatcom Transportation Authority - 50,000 - - 50,000 WSDOT CTR Office 80,000 80,000 80,000 74,482 314,482 Total Revenue 364,041 437,326 875,633 319,550 1,996,550 Whatcom Transportation Authority (in-kind) 75,000 75,000 75,000 75,000 300,000 Total revenue available 439,041 512,326 950,633 394,550 2,296,550
Make a difference anywhere you go
Expenses2006 2007 2008 2009 4 Yr Totals
Expenditures by Program ComponentAdministration - 8,959 6,823 9,407 25,189 Bicycle Education (everybodyBIKE) 53,091 101,076 108,547 71,119 333,833 Commute Trip Reduction 78,971 93,302 70,721 75,600 318,594 Emergency Ride Home (administered by WTA) - 1,900 1,500 1,000 4,400 Incentives 65,787 48,758 60,933 55,823 231,301 Neighborhood Smart Trips 30,000 110,000 525,656 12,503 678,159 Public Awareness Campaign (administered by WTA) 75,000 73,100 73,500 75,000 296,600 School Program 3,615 6,607 7,022 - 17,244 Smart Trips Employer Partners 16,820 45,181 96,683 55,540 214,224 Targeted Outreach - - - 19,801 19,801 Website 59,385 50,156 30,749 34,692 174,982 Total Expenditures 382,669 539,039 982,134 410,485 2,314,327 Cost per County Resident 2.08 2.86 5.14 2.13 Avg = 3.05
Make a difference anywhere you go
Whatcom Smart Trips314 E. Champion Street, Bellingham, WA 98225Phone: 360-756-TRIP (8747) Fax: [email protected]
Program CoordinatorsSusan HorstSmart Trips Program ManagerWhatcom Council of GovernmentsPhone: [email protected]
Kirsten WertSmart Trips Employer Program CoordinatorWhatcom Council of GovernmentsPhone: 360-756-TRIP (8747)[email protected]
Ellen BartonEverybodyBike Program CoordinatorWhatcom Council of GovernmentsPhone: [email protected]
Maureen McCarthyManager of Community Relations and MarketingWhatcom Transportation AuthorityPhone: [email protected]