SESSION 3 - Amazon Web...
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TM SESSION 3 The Right Product
Transcript of SESSION 3 - Amazon Web...
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TM
SESSION 3The Right Product
![Page 2: SESSION 3 - Amazon Web Servicesstreaming_alt.s3.amazonaws.com/build_a_profitable_business/docu… · SESSION 3 The Right Product. TM Product Mindset #1 You’re not selling a product,](https://reader035.fdocuments.us/reader035/viewer/2022070715/5ed7367dd37f9f58ca6a7aff/html5/thumbnails/2.jpg)
TMTM
Product Mindset #1You’re not selling a product, you’re sellinga benefit, a result, a solution or relief.
TM
![Page 3: SESSION 3 - Amazon Web Servicesstreaming_alt.s3.amazonaws.com/build_a_profitable_business/docu… · SESSION 3 The Right Product. TM Product Mindset #1 You’re not selling a product,](https://reader035.fdocuments.us/reader035/viewer/2022070715/5ed7367dd37f9f58ca6a7aff/html5/thumbnails/3.jpg)
TMTM
Product Mindset #2Your product is actually an OBSTACLE between your customer and what they want.
TM
![Page 4: SESSION 3 - Amazon Web Servicesstreaming_alt.s3.amazonaws.com/build_a_profitable_business/docu… · SESSION 3 The Right Product. TM Product Mindset #1 You’re not selling a product,](https://reader035.fdocuments.us/reader035/viewer/2022070715/5ed7367dd37f9f58ca6a7aff/html5/thumbnails/4.jpg)
TMTM
Product Mindset #3Create a product that sells itself.
TM
![Page 5: SESSION 3 - Amazon Web Servicesstreaming_alt.s3.amazonaws.com/build_a_profitable_business/docu… · SESSION 3 The Right Product. TM Product Mindset #1 You’re not selling a product,](https://reader035.fdocuments.us/reader035/viewer/2022070715/5ed7367dd37f9f58ca6a7aff/html5/thumbnails/5.jpg)
TMTM
Product Strategy #1Increase perceived value.
TM
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TMTM
Product Strategy #2Package your product like a pro.
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TMTM
Product Strategy #3Name your product in a way that’s impossible to forget.
TM
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TMTM
Secret Weapon #1Create a Customer Avatar.
TM
![Page 9: SESSION 3 - Amazon Web Servicesstreaming_alt.s3.amazonaws.com/build_a_profitable_business/docu… · SESSION 3 The Right Product. TM Product Mindset #1 You’re not selling a product,](https://reader035.fdocuments.us/reader035/viewer/2022070715/5ed7367dd37f9f58ca6a7aff/html5/thumbnails/9.jpg)
TMTM
EXERCISECreate Your Customer Avatar