USING THE INTERNET FOR SOCIAL CHANGE

AGENDA FOR COURSE

• Session #1 we covered:

• • Survey Resources to Strengthen Your Groups Cause

• • • Free Software, Hardware, Experts

• • • Basic Communications Tools

• • Showcase Tools and New Media to Help Your Organizations Communications

• • • New Communications Tools

AGENDA FOR COURSE

• Session #2 Purpose of This Session:

• • Affordable options for non-profits:

• • • Other Media Photos, Videos, Audio, etc.

• • Showcase Successful (and Unsuccessful ) Social Media Efforts

• • • Fundraising, Events, and Campaigns

• • Time Permits?

• • • WCM & Donor Management Systems

MORE FUNDRAISING OPTIONS

• Network for Good

• • Allows groups to create - Charity Badges

MEDIA

• Dont wait for the news, make your own news!

• Use Internet tools to publish and distribute your own story or information.

• • Video sites YouTube, others

• • Photo sites Flickr, Picasa

• • Audio sites Libsyn, iTunes

• • Press Releases NowPublic, KC Star Press Central, Free Press Release

MEDIA - YOUTUBE

• YouTube Allows groups to create a channel to publish videos

• • Gain followers and advocate for your cause through subscriptions

• • Seek feedback, collaborate with other like non-profits or causes

• • Keep it Fresh and share links

MEDIA - YOUTUBE

• Non-Profit Program provides branding options - http://youtube.com/nonprofits

• • Seek assistance from YouTube Video Volunteers to create a video for your group

• • Spotlight is on Health Organizations

MEDIA - YOUTUBE

• http://www.youtube.com/harvesterskc

MEDIA - FLICKR

• Flickr for Groups

• • Invite people to subscribe to your group to learn more about your groups

• • Allows subscribers to submit photos, videos, and comments

MEDIA - FLICKR

• Flickr for Good

• • Available to Non-Profits from Techsoup.org

• • Provides Pro Account for Free

• • Use Flickr for Outreach and Community Building

MEDIA - FLICKR

• http://flickr.com/photos/austinfoodbank

MEDIA - FLICKR

• http://flickr.com/groups/facesofone

MEDIA - PODCASTS

• http://tellsomebody.libsyn.com

SELF-PUBLISHING

• Some sites allow groups to submit News Stories and Press Releases

• • KC Star Press Central (local)

• • Infozine.com (local)

• • Digg You publish stories; others vote!

• • NowPublic Publicity site

• • Free-Press-Release.com

THE PIXEL PROJECT

• Group dedicated to ending Violence Against Women

• • http://thepixelproject.net

• • Idea kernel from founder personal stories from family

• • Goals use triple bottomline raising funds, raising awareness, raising hours of volunteer work

• • Raiser $1 million for WAO, NCADV

THE PIXEL PROJECT

• Group map

EPAS PICK 5

• Simple Approach to Get Action

• • http://www.epa.gov/pick5

• • Commit to Action

• • Share with Flickr, Facebook, Twitter

• • Get Involved (larger commitment, more resources)

EPAS PICK 5

• Group map

BUILD A WEB SITE

• Nonprofits that communicate with clients, financial donors, and volunteers need a web site to inform and engage .

• • Develop a communication plan first.

• • Web site options:

• • • Build-your-own using DreamWeaver, FrontPage, or with Content Management System (Joomla, Drupal)

• • • Web as a Service Wild Apricot, Nonprofit Soapbox

• • • Does your web site need to integrate with a Donor System to track financial donors and volunteers?

BUILD A WEB SITE

• 1. Recruit Web Experts, if Needed

• 2. Evaluate Your Needs

• 3. Register Your Domain Name

• 4. Pick a Web Development Tool or Service

• 5. Think About How You Will Integrate Your New Site with Your Existing Tools & Media

5 MISTAKES OF NON-PROFIT WEB SITES

• 1. Hidden Donate Button

• 2. Organization by Org Chart

• 3. Death by Scroll

• 4. The NASCAR Effect

• 5. Content Rot

• -- from Blackbaud

WHAT WORKS WELL

• Capital Area Food Bank

• • http://www.capitalareafoodbank.org/

RESOURCES

• Tips for Designing (or Redesigning) a Nonprofit Web Site http:// www.techsoup.org/learningcenter/webbuilding/page11822.cfm

• A Nonprofits Guide to Building Simple, Low-Cost Websites http://www.techsoup.org/learningcenter/webbuilding/page11890.cfm

• Idealware: Comparing Lower-Cost Online Integrated Apps http://www.idealware.org/articles/low_cost_integrated.php

DONOR MANAGEMENT

• Nonprofits that solicit from individuals, corporations, and foundations need software to manage donors & volunteers

• • Some nonprofits want to manage all communication with their constituents

• • Follow a guide for selecting a donor management system:

• • • Start with an assessment of your organization

• • • Work with an expert!

CIVICRM

• Non-Profits that use CiviCRM

• • The Conservation Fund CASE STUDY

• • Upstream Public Health CASE STUDY

• • YMCA - Greater Triangle CASE STUDY

• • Dayton Visual Arts Center CASE STUDY

CIVICRM THE CONSERVATION FUND

CIVICRM THE CONSERVATION FUND

• The Conservation Fund web network, includes 7 program sites, 10 CiviCRM contribution types/pages.

• • Donations taken online can be one time or recurring.

• • All donations are processed through a custom built payment processor which uses PayJunction (http://www.payjunction.com) as the online merchant.

• • CiviCRM profile address data is integrated with Drupal's Ecommerce store during the checkout and billing process.

• Tech Partner: Phase2 Technology

CIVICRM BIONEERS

CIVICRM BIONEERS

• Bioneers is a forum for connecting the environment, health, and social justice. Weekly radio program on KKFI 90.1 (KCMO)

• Manage 70K contacts, accept donations, 2100 memberships, and integrate with their custom conference registration application

CIVICRM YWCA

CIVICRM YWCA

• YWCA using CiviCRM as an internal database with no external/client access. They like:

• • Excellent client (contact) management functionality

• • Extensive admin function for custom data field management, user and site management

• • Handle membership and contribution tracking

• • Case management functionality for client services

• • Built-in advanced search capabilities (including the Search Builder query tool)

• Project Approach: Volunteer team

CIVICRM DVAC

CIVICRM DVAC

• Dayton Visual Arts Center uses CiviCRM to membership management

• • Uses CiviMember module

• • Runs site on Drupal site

RESOURCES DONORS

• NPower Seattle Selecting Donor Management Software - http://www.npowerseattle.org/resources/selecting-donor-management-software

• Idealware A Consumers Guide to Low Cost Donor Management Systems - http://www.idealware.org/low_cost_donor/ download.php

QUESTIONS?

• Matt Quinn

• • Twitter: twitter.com/jmq0004

• • Facebook: facebook.com/jmq0004

• • Blog: http://foundationjournal.blogspot.com