Session 1a Export Merchandising
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Transcript of Session 1a Export Merchandising
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Introduction to Export
MerchandisingSession 1
Export Merchandising
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EXPORT HOUSE
Design
Marketing
Manufacturing
Export
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M.D.
CEO
G.M.
MERCHANDISINGG.M. PRODUCTION
FINANCE MGR.DESIGN HEAD Q.A. MGR.
SHIPPING MGR.
Gm and MGR.
(PERSONNEL & ADMIN)
EDP
MERCHANDISING
MGRPRODUCTION MGR.
JR.ACCOUNTANTS
SR.DESIGNERQ.A.
ASSISTANT
ASSISTANTSR.MERCH.
MERCHANDISER
ASST. MERCH
DESIGNER
ASST.DESIGNER
ASST. MGR.
FLOOR MGR.
SUPERVISOR LINE INCHARGE
JR.Q.A.
Organization Chart
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Internal coordination
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external coordination
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EXPORT HOUSE
DEPARTMENTS
MERCHANDISING
DESIGN
SAMPLING
PATTERN MAKING
CAD
COSTING
R&D
FINANCE
ACCOUNTS
FABRIC
ACCESSORY
SHIPPING
H.R.
ADMIN
COMPLIANCE
MAINTENANCE
HOUSEKEEPING
SECURITY
CUTTING
PRODUCTION
BUTTONING
THREAD CUTTING
WASHING
FINISHING
CHECKING
PACKING
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With the fabric & accessory supplier
With different departments within
the organization.
Eg. Production, finishing, packing,
shipping etc.
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With the buyer/buying agency
With the fabric & accessory supplier
With different departments within the
organization.
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Sourcing
Of fabric
Of accessory
Of packing material
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Planning (T&A)
Material
Production
Finishing
Man power
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MERCHANDISING
Earlier .Glorified clerks
TodayIndispensable unit
Starts right from range development till the payment of
shipment - Follow up of the entire supply chain of the order
Undertake order execution, travel, etc.
Responsibility of P.D., range development & design
Developing samples as per the buyers requirement
Following up with design dept. for next season presentation
Must have an eye for colors and design as well as penchant
for numbers
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MERCHANDISING
Information
Maintain good relations with buying house / direct buyers
costing & pricing, negotiations
Cost Break up validation
Productive costing : Finalization of washing, embroidery,
print and CM rates.
Getting all necessary sample approvals from buyer i.e.
Proto samples, fit samples, sales samples, size sets samples,
and P.P. samples
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MERCHANDISING
Responsible for getting initial approval, ordering bulk, getting approval
for bulk fabric/trim
merchandisers should work with mills, fabric sources and export houses
for new developments
Order enquiry securing orders booking orders
Merchandising Planning and Control, Preparing and Implementing
internal T & A. Ensure that deadlines are met.
Booking of production capacities for each style.
To conduct Pre Production Meeting.
Cross check samples at the pilot run, inline and midline and keep a track
of day-to-day production output based on the status given by the factory
as well as the stationed QCs
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MERCHANDISING
WIP on daily basis
To arrange for final inspection
quality checks/quality control and production supervision at the floor
level merchandisers need to ensure that all buyer comments on the
samples submitted prior to production i.e. proto, fit, pre-production
samples are implemented in the actual product.
Active involvement in all the companys activities.
Ensure high level of quality, timeliness and cost effective export
ensuring sustained profits and constant business growth.
Motivate, Train Employee
Merchandisers should perform the role of a product technologist
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MERCHANDISING
Should possess following skills..
Should be a NIFTian!!
Knowledge of IT, excel, basic economics, world
trade knowledge
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Follow up!!!
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Follow up
With buyer/buying agency for approvals
Fabric/accessory suppliers
Departments within the organization.(fabric, accessory, production, etc.)
Vendors for embroidery, mending,
contractors.
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DESIGN
Develop new quality / design as per market feedback.
Prepare samples according to sketches of styles.
Create the most cost effective range for the coming season.
High street shopping.
Understand forecasts and indications by different forecasters and
publications.
Create different ranges as per different current buyers as well as the
targeted buyers.
Provide various options, versions to the designs given by the buyers
during the season.
Co-ordinate with fabric mills, embroiderers, printers, etc. to
incorporate the latest elements in the current range.
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SAMPLING
Ensuring timely delivery of samples.
Effectively co-ordinate with design department (new
ranges).Comprehend tech pack, take good work from tailor.
Managing the tailors and masters
Co-ordinating with merchandisers
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PATTERN MAKING
Reading - creating design detail as per buyer
requirement.
Making the paper pattern.
Marking cutting of the sample garment.
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SOURCING & STORE
PROCESSES
Getting requisition for sourcing the fabric and accessories
Communication with suppliers for getting the best quality at
competitive prices and placing the order.
Follow up for timely delivery of goods
Receiving and unloading the fabric and accessories.
Quality checking of material
Dyeing and printing
Getting requisition from production department
Issuing the material according to the requisition
Managing records at every level
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CUTTING Dept.
Layering and cutting of the fabric
Setting the pattern
Cutting
Making bundles of different pieces
Numbering of all layers of each bundle
Issuing the pieces for Stitching
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CUTTING MASTER
Managing the layering operation.
Setting the pattern on the layers & marking.
Operating the cutting machine.
Managing the Bundling and numbering of pieces.
Co-ordinate with production department to issue
cuttings to production floor.
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PRODUCTION
Receiving orders from Merchandising Dept. during Pre- Production
Meeting.
Understanding details of the style and variables.
Production planning.
Co-ordinate with fabric/accessories stores.
Manage Cutting Department.
Line loading.
Assembly line stitching.
Measurement checking of stitched garments.
Alteration, if any required.
Managing the production unit.
Ensuring on time production and timely deliveries.
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PRODUCTION
Fixing of kaaj-button and other accessories with the help of
machines.
Managing the production chain, quality control & packaging.
Co-ordinate with the Q.A.Team (Maintain quality standards).
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FINISHING
Cutting of extra threads
Washing > Ironing
Initial quality checking
Finishing > Spotting > Mending
Alteration of sequins/ embroidery or any other accessories
Final checking > Ironing
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PACKING
Folding.
Putting packing accessories like clips, tags
etc.
Putting folded garment into polythene.
Making blister pack of packed garments.
Putting blister packs into boxes.
Strapping of boxes > Weighing of boxes.
Handing over to the shipper.
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SHIPPING
Obtaining LC and Terms & Conditions.
Interacting with Production & Packing Dept. for
packing details and coordinating with dispatch dept. for
shipment handover to forwarder.
Making Packing List and other relevant documents for
consignee set as mentioned in the Letter of Credit.
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PACKING LIST
Exporter Invoice No. & Date
ORCHID OVERSEAS PVT. LTD. OPL/0161/2007 Dt-16/05/2007
133, UDYOG VIHAR PHASE-I P.O.NO
GURGAON, HARYANA-122016 354979
INDIA Other Reference(s)
BUYING AGENT : IMPULSE INDIA PVT LTD 2320105290
AGENT CODE - 3299
Consignee Buyer (if other than consignee)
DEBENHAM'S RETAIL PLC
1 WELBECK STREET
LONDON WIG 0AA
UNITED KINGDOM
Country of Origin of Goods Country of final destination
INDIA U.K.
Pre-Carrige by Place of Receipt by Pre-carrier Terms of Delivery and payment
DADRI SALETERMS : FOB INDIA
Vessel/Flight No Port of Loading PAYMENT TERMS : 90 DAYS
BY SEA PIPAVAV DISTRIBUTION CENRE : SYNERGIE 0312
Port of Discharge Final Destination VENDORSUPPLIERCODE : 3156
FELIXSTOWE U.K. DEBENHAMS DEPT # 1232
Mark & Nos./ Description of Goods Quantity REMARKS
READYMADE GARMENTS
100%COTTON P/L GIRLS SKIRTS
BOX NO. SKU NO. COLOUR 3 4 5 6 7 8 PCS/CONT. CTNS TOTAL QTY
CODE (PCS)
1 TO 3 2200858979536 88/CHOCOLATE 33 33 3 99
4 2200858979536 88/CHOCOLATE 34 34 1 34
5 TO 9 2200858979543 88/CHOCOLATE 33 33 5 165
10 TO 14 2200858979550 88/CHOCOLATE 32 32 5 160
15 2200858979550 88/CHOCOLATE 31 31 1 31
16 TO 20 2200858979567 88/CHOCOLATE 32 32 5 160
21 2200858979567 88/CHOCOLATE 30 30 1 30
22 TO 24 2200858979574 88/CHOCOLATE 29 29 3 87
25 TO 26 2200858979574 88/CHOCOLATE 28 28 2 56
27 TO 28 2200858979581 88/CHOCOLATE 25 25 2 50
29 TO 31 2200858979581 88/CHOCOLATE 26 26 3 78
TOTAL 31 950
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FINANCE/ACCOUNTS
General Accounting of Sales Tax, inventory Accounting, Income
Tax, Account Finalization.
Timely submission of all Returns.
Manage balance sheet, tax & general accounting.
Look into payroll, attendance, local purchases.
Maintain Import Export documentation.
Responsible for controlling expense heads and ensuring adherence
to budgets.Follow-up with the bank for the payment to be received for the
shipped goods.
Follow up for incentives, if any, to be received from RBI/other
government agencies/ offices.
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FINANCE/ACCOUNTS
Payout for fabric/accessories.
Payout for job working (embroidery, hand-work,
mending etc.)
Actual verification of costing.
Arrange for Over Draft limits in case required.
Regular Inventory monitoring.
Record all the accounts; calculate profits or losses,
prepare financial report.
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H.R.
Responsible forRecruitment, Compensation & Benefits, Statutory
Compliances, Orientation Training, coordinating Training &
Development activities etc.
Coordinate with various statutory bodies viz. Factories Inspector, P.F.,
Labor Welfare Dept., Environment and SafetyRegulations Dept.
Implement and interact with various department heads for formulation
of HRpolicies.
Payroll Management & Employee Counseling.
Performance & Retention management.
Issue Transfer letters, Promotion letters, Confirmation letters and
Relieving orders.
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COMPLIANCE
WAGES/BENEFITS/WORKING HOURS.
CHILD LABOR.
HEALTH & SAFETY STANDARDS.
FREEDOM OF ASSOCIATION.
PRISON ORFORCED LABOR.
DISCIPLINARY PRACTICES.
DISCRIMINATION.
ENVIRONMENT.
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MAINTENANCE
Sewing machine maintenance.
Lights/switches.
Boiler.
Central cooling systems.
Water softeners.
ETP (effluent treatment plant).
Generator/Diesel.
Maintenance of Fire extinguishers.