Session 10Slide 10-1 Building Support, Forming Partnerships, and Involving the Public Session 10...

Session 10 Slide 10-1

Building Support, Forming Partnerships, and Involving the

Public

Session 10 Slide Deck

Session 10 Slide 10-2

Objectives

10.1 Understanding the Need for Hazards Risk Management

10.2 Defining Hazards Risk Management Goals10.3 Communicating Risk10.4 Identifying Hazards Risk Management

Stakeholders and Defining Roles10.5 Building Public-Private Partnerships10.6 Conducting Public Consultation:

Justification, Methods, Benefits, and Risks

Direct Costs

• Public infrastructure

• Homes and residences

• Business facilities

• Business inventories

• Insured losses

Session 10 3Slide 10-

Indirect Costs

• Lost wages and earnings

• Lost business opportunities

• Lost market share

• Lost population

• Lost savings

• Environmental losses

• Lost tax revenuesSession 10 4Slide 10-

Small Business Losses

• Physical damage vs. economic impacts

• Disaster Research Center Surveys:– Des Moines, IA in 1993– Northridge, CA in 1994

• Indirect costs not included in overall loss estimates


Economic losses

• Local

• Regional

• National– World Trade Center bombings


Strategic Context

• Shift to risk management

• Australia

• New Zealand

• International Strategy for Risk Reduction (ISDR)


International Strategy for Risk Reduction (ISDR)

• Mandate

• Activities:– Coordinate– Campaign– Advocate– Inform and connect


ISDR Partners• Regional Organizations and Platforms• Countries and National Platforms• Parliamentarians• U.N. Organizations• International Financial Institutions• Civil Society Organizations• Academic and Research Institutions• Private Sector• Media• Thematic Platforms


Domestic Shift to Risk Management

• Project Impact

• Pre0-Disaster Mitigation (PDM) Grant Program

• Tulsa Partners, Inc.

• Community-based


Primary Goal

Reduce impacts on:

•Residents

•Built environment

•Economy

•Critical infrastructure

•Natural environment


Supportive Objectives

• Increase public safety.

• Remove homes and businesses from at risk areas.

• Reduce deaths and injuries from known risks.

• Reduce economic losses.

• Reduce damage to homes.

• Reduce damage to businesses.

• Reduce damage to public infrastructure.

• Improve response.

• Improve evacuation procedures and practices.

• Reduce small business closings after a disaster.

• Reduce job loss.Session 10 12Slide 10-

Define Objectives

• Provide accurate information on risks

• Research potential risk management actions

• Understand community values

• Consult with all stakeholders

• Prioritize actions

• Build consensus and support


Identify Community Hazard Issues

• Public consultation

• Review of past events

• Emergency management sources

• Non-traditional sources

• Case studies



Public Consultation:

•Community meetings

•Community hotline

•Interviews with community leaders

•Questionnaires soliciting broad public input



Review of past events:

•News media accounts

•Government After-Action Reports

•Academic and government studies

•Public survey research – opinion polls and focus groups

•Business community newsletters and reports


Identify Community Hazard IssuesEmergency management sources:•Technical studies and reports on specific hazards•How-to guides on mitigation planning•Weather projections•Projections of future disaster events•Flood maps•Hazard mitigation techniques and technologies•Disaster preparedness plans and programs•Building codes and code enforcement•Fire prevention and education



Non-traditional sources:

•Global climate change

•Economic impacts

•Public’s risk perception

•Future community development

•Environmental quality

•Forest management

•Business trendsSession 10 18Slide 10-


Case Studies:

•FEMA Mitigation Best Practices Portfolio

•Earthquake Engineering New Zealand

•Asian Disaster Preparedness Center


Define Community Hazard Issues

Risk Perception

•Stress

•Misinformation and rumors

•Salem Witch Trial



Risk Perceptions Factors:

•Sex (Gender)

•Worldviews:– Fatalism– Hierarchy– Individualism– Egalitarianism– Technological Enthusiasm

•EmotionSession 10 21Slide 10-

Define Community Hazard Issues• Identifying who and what is impacted:

– General public – Residences– Neighborhoods– Political and government organizations– Business community and the marketplace– Community groups and institutions– Universities and colleges– Public infrastructure– Environment


Define Community Hazard IssuesExamining past impacts:•Deaths•Injuries•Property damage•Economic losses•Societal disruptions•Changes in quality of life•Political impacts•Legal issues



Identifying potential future impacts:

•Will future impacts be greater?

•Will additional parties be impacted?


“The Eleven “C’s” of Community Disaster Education”

• Community-focused

• Cost effective

• Concise

• Clear Messages

• Common Language

• Consistent Messages


• Coalitions

• Compel Action

• Continuous Repetition and Reinforcement of Messages

• Children

• Conversation

Session 10 26

“The Eleven “C’s” of Community Disaster Education”

Slide 10-

Communicate and Consult

• Communication plan

• Two-way dialogue

• Understand decision-making

• Perceptions of risk


Communicate and Consult (Cont.)• Communication Process:

– Issue identification

– Communication ways

– Strategies

– Type of information

– Materials

– Messages

– Uncertainty

– Access

– Enable and encourage

– Role of the mediaSession 10 28Slide 10-

Risk Management Stakeholders

• Government

• Business community

• Academia/hazards research community

• Community groups



Government - Elected Officials

•Federal elected officials

•State Governors

•Local elected officials


Risk Management StakeholdersGovernment - Agencies and Departments

•Federal– FEMA/DHS– Other Federal agencies

•State– State emergency management agencies– Other State government agencies

•Local– Local emergency management agencies– Other local government agencies


Business Community

•Large employers

•Small business owners

•Chambers of Commerce

•Project Impact

•Business sectors

Session 10 32


Slide 10-


Academia/Hazards Research Community

•FEMA Higher Education Program

•University Research Programs

•Not-for-profit institutes



Community Groups

•Local Emergency Planning Committees

•Local chapters of national and regional community organizations

•Faith-based and voluntary groups


Public Private Partnerships

FEMA Regions

•Core attributes: – Being publically accessible– Dedicated– Resourced– Engaged– Sustainable


Public Private Partnerships

Regional models

•Situational awareness– Dedicated liaison– Communication protocols– Business rep in EOC– Fully staffed business EOC

•Local MOUs

•Joint participation in training and exercises

•Identifying community resourcesSession 10 36Slide 10-

Public Consultation

• Identify needs

• Educate public

• Engage stakeholders

• Challenges:– Risk awareness– Knowledge of mitigation


Public Consultation

• Engaging the Public:– Identify the public– Organize public participation activities– Develop a public education campaign


Engaging the Public

Identify Risk Management Stakeholders;

•Government

•Business community

•Academia/hazards research community

•Community groups


Engaging the Public

Organize Public Participation:

•Schedule public participation activities:– Regular community meetings

– Hotline

– Interviews

– Questionnaires

•Analyze, evaluate, and incorporate comments

•Document results


Engaging the Public

Develop a public education campaign

•News media:– News conferences– Interviews– PSAs– Public access programming– Public affairs programming– Newsletters


Engaging the Public

Social Media:

•Facebook

•Twitter

•YouTube

•Other social media outlets


Engaging the PublicBrochures, fliers, and newsletters•Concise•Graphics•Contact information•Distribution:

– Utility bills

– Grocery and department stores

– Government buildings

– Libraries

– Tax notices and government communications

– Local newspapersSession 10 43Slide 10-

Engaging the Public

Outreach at community events like festivals, fairs, and bazaars

•Develop an event booth

•Recruit team members to staff the booth

•Team members can distribute information

•Talk with community members


Engaging the Public

Internet:

•Use the community web site and/or bulletin board

•Provide current information on planning process

•Solicit and receive public input

•Post announcements

•Post technical reports and information


Session 10Slide 10-1 Building Support, Forming Partnerships, and Involving the Public Session 10...

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