Session 10 Forecasting

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    PRODUCTION & OPERATIONS

    MANAGEMENTDr. Partha Priya Datta

     Associate Professor of Operations Management

    Chair, Visionary Leadership in Manufacturing

    [email protected] 

    Office: M-202, NAB,

    Tel: 765

    mailto:[email protected]:[email protected]

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    Principles of Forecasting

    Many types of forecasting models that differ in complexity

    and amount of data & way they generate forecasts:

    1. Forecasts are rarely perfect

    2. Forecasts are more accurate for grouped data than for individualitems

    3. Forecast are more accurate for shorter than longer time periods

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    Three Building Blocks

    3

    Source: PRTM.com

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    • Qualitative

     – Sales force composite / Grass Roots

     – Market Research / Consumer market surveys & interviews

     – Jury of Executive Opinion / Panel Consensus – Delphi Method

     – Historical Analogy - DVDs like VCRs

     – Naïve approach

    • Quantitative

     – Time Series Analysis

     – Causal Relationships

     – Simulation

    Types of Forecasts

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    Selection of Forecasting Methods

    Method Data Requirements Applications Relative

    Cost

    Moving

     Averages

     At least two years of data Short-range

    forecasts

    Low

    ExponentialSmoothing Well adapted to computerapplications, at least two

    years of data

    Short-rangeforecasts Low

    Decomposition Aggregate data, at least

    two years of data

    Medium-range

    forecasts

    Medium

    Causal

    Forecasting

    Large volume of data Short to medium

    range

    Medium

    to High

    Qualitative

    Forecasting

    Large volume of expert

     judgments, surveys, Not

    enough quantitative data

    Long range

    forecasts

    Medium

    to High

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    6

    Time Series Patterns

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    Time Series Models

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    • Simple Mean:• The average of all available data - good for level patterns

    • Moving Average:• The average value over a set time period

    (e.g.: the last four weeks)

    • Each new forecast drops the oldest data point & adds a new observation• More responsive to a trend but still lags behind actual data

     F t  = Forecast for the coming period

    n = Number of periods to be averaged

     At-i = Actual occurrence in the past period for up to “n” periods 

    n

     A A A F 

      nt t t 

     

    ...

    21

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    Time Series Models contd..

    • Weighted Moving Average:

    •  All weights must add to 100% or 1.00

    e.g. Ct .5, Ct-1 .3, Ct-2 .2 (weights add to 1.0)

    •  Allows emphasizing one period over others; above indicates

    more weight on recent data (Ct=.5)

    • Differs from the simple moving average that weighs all periodsequally - more responsive to trends

      tt1t   ACF

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    Time Series Models contd..

    Exponential Smoothing:

    • Most frequently used time series method because of ease of

    use and minimal amount of data needed

    • Need just three pieces of data to start:

    • Last period’s forecast (Ft)

    • Last periods actual value ( At)

    • Select value of smoothing coefficient, a ,between 0 and 1.0

    • If no last period forecast is available, average the last few

    periods or use naive method

    • Higher a values (e.g. .7 or .8) may place too much weight on

    last period’s random variation 

      tt1t   Fα1αAF  

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    Compare MAF and ESF

    Period

    20 21 22 23 24 25 26 27 28

    5-period MAF

    weights

    0% 0% 0% 20% 20% 20% 20% 20% ----

    ESF weights(a.3  2% 4% 5% 7% 10% 15% 21% 30% ----

    Ft = aAt-1 + (1-aFt-1 

    F28 = 0.3xA27 + 0.7xF27 

    F27 = 0.3xA26 + 0.7xF26

    F28 = 0.3xA27 + 0.7x(0.3xA26 + 0.7xF26 

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    Seasonality problem: a university must develop forecasts for the next year’s quarterly

    enrollments. It has collected quarterly enrollments for the past two years. It has also

    forecast total enrollment for next year to be 90,000 students. What is the forecast for

    each quarter of next year?

    Quarter Year 1 SeasonalIndex

     Year2

    SeasonalIndex

     Avg.Index

     Year3

    Fall24000 ? 26000 ? ? 27450

    Winter 23000 ? 22000 ? ? ?

    Spring 19000 ? 19000 ? ? ?

    Summer 14000 ? 17000 ? ? ?

    Total 80000 ? 84000 ? ? ?

     Average ? ? ?

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    Seasonality problem: a university must develop forecasts for the next year’s quarterly enrollments. It

    has collected quarterly enrollments for the past two years. It has also forecast total enrollment for

    next year to be 90,000 students. What is the forecast for each quarter of next year?

    Quarter Year 1 SeasonalIndex

     Year2

    SeasonalIndex

     Avg.Index

     Year3

    Fall24000 1.2 26000 1.23 1.22 27450

    Winter 23000 1.15 22000 1.05 1.1 24750

    Spring 19000 0.95 19000 0.91 0.93 20925

    Summer 14000 0.7 17000 0.81 0.75 16875

    Total 80000 4 84000 4 4 90000

     Average 20000 21000 22500

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    Problem 1

    Qtr    Yr1-

    Q1 

     Yr1-

    Q2 

     Yr1-

    Q3 

     Yr1-

    Q4 

     Yr2-

    Q1 

     Yr2-

    Q2 

     Yr2-

    Q3 

     Yr2-

    Q4 

    Actual  525  605  755  675  580  675  850  740 

    Trend  628.2  641.8  655.4  668.9  682.5  696.1  709.7  723.3 

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    Given the following quarterly demand data and trend values, what is the seasonal factor

    for quarter II? 

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    Problem 2The following equation summarizes the trend portion of quarterly sales ofwardrobes over a long cycle. Sales also exhibit seasonal variations.

    F t  = 40  – 6 .5t + 2t 2  

    Where

    F t  =Unit Sales

    t=0 at the 1st quarter of 2004

    The seasonal indexes for each quarter are given belowQuarter Index 

    1 1.1

    2 1.0

    3 0.6

    4 1.3

    Using the information given, select the forecast of sales (rounded to the nextinteger) for the first quarter of 2008 from the choices given.

    a) 192;

    b) 493;

    c) 432;

    d) 336;

    e) none of the above

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    Problem 3

     A shoe manufacturer, using exponential smoothing with a =

    0.1, has developed a January forecast of 400 units for a

    ladies’ shoe. This brand has seasonal indexes of 0.80,

    0.90, and 1.20, respectively, for the first 3 months of the

    year. Assuming that actual sales were 344 units in Januaryand 414 units in February, what would be the seasonalized

    March forecast? Assume a multiplicative time series model.

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    Problem 4

    Month 

    Jan 

    Feb 

    Mar  

    Apr  

    May 

    Jun 

    July 

    Aug 

    Sep 

    Oct 

    Nov 

    Dec 

    S.I. 

    0.86 

    0.96 

    1.2 

    1.44 

    1.22 

    1.06 

    0.99 

    0.93 

    0.89 

    1.1

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    Using seasonal indices Apple’s Citrus Fruit Farm ships boxed fruits anywhere in the

    world. Using the following information, forecast shipments for the first five months of

    next year .

    However, for the first two months the S.I. data is misplaced and you only have actual

    shipment data for January for last 3 years, which are 300, 400 and 500. Also you know

    that the average actual monthly shipment is 500 over the last 3 years. For February youdo not have any information on actual shipments. The trend portion of the demand is

    projected using monthly forecast equation: Ft=402+3t, where t=0 for January of last

    year  and Ft is the number of shipments.

    17

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    The Bias Statistic to Determine Forecasting Error

    • The ideal Bias/Mean Error is zero which would meanthere is no forecasting error

    • Positive Bias means on average under-forecasting

    • Bias indicates compensation actions

    n

    )F(A

     =Bias

    n

    1=t

    tt  

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    1814 J 201 S i 10 (Ch 18) F i (P h P D )

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    The MAD Statistic to Determine Forecasting Error

    • The ideal MAD is zero which would mean there is noforecasting error

    • The larger the MAD, the less the accurate the resultingmodel 

    • Gives us the size of compensation 

    MAD =

    A - F

    n

    t tt=1

    n

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    1914 J 2015 S i 10 (Ch 18) F ti (P th P D tt )

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    Tracking Signal

    • The Tracking Signal or TS is a measure that

    measures whether forecasting model is working• If >4 or

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    MAD, RSFE and TSMont

    h

    Demand

    Forecast

    Actua

    l

    Deviatio

    n

    RSFE Abs

    Dev

    Sum

    of Abs

    Dev

    MAD TS

    1 1000 950 -50 -50 50 50 50 -1

    2 1000 1070 70 20 70 120 60 .33

    3 1000 1100 100 120 100 220 73.3 1.64

    4 1000 960 -40 80 40 260 65 1.2

    5 1000 1090 90 170 90 350 70 2.46 1000 1050 50 220 50 400 66.7 3.3

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