Session 1: UX Process + Interviewing

download Session 1: UX Process + Interviewing

of 74

  • date post

    17-Aug-2014
  • Category

    Design

  • view

    1.252
  • download

    0

Embed Size (px)

description

Slides from session 1 of my User Experience class at School of Visual Concepts: Introduction to UX core principles and process, and introduction to interviewing. Learn more at http://svc-ux1.leannagingras.com/

Transcript of Session 1: UX Process + Interviewing

  • Introduction + Process + Interviewing Session 1 - April 3, 2014 School of Visual Concepts - UX1 http://svc-ux1.leannagingras.com
  • Week 1: Introduction, process and interviewing what is UX? what does doing UX look like? Week 2: Analysis and workflows how do we use our interview insights? Week 3: User-centered design techniques how do we go from workflows to good designs? Week 4: Prototyping and guerilla testing how do we communicate and test design? Week 5: Measuring UX how do we measure UX impact and make UX actionable?
  • Class: Lecture, discussion, exercises, and studio Homework: Readings - articles, blogs, books Project: Apply what you learn as we go Questions? Need help? Website: http://svc-ux1.leannagingras.com Email: gingras.leanna@gmail.com Twitter: @leegoesplaces
  • Agenda Week 1: Introduction, process and interviewing Introduction, review syllabus What does good UX mean? Core principles of UX What does UX in action look like? Interviewing!
  • WHAT DOES GOOD UX MEAN?
  • iPhone Wethar app vs Dark Sky app
  • http://semanticstudios.com/publications/semantics/000029.php
  • every facet means something different to different people in different contexts.
  • To create a good user experience, first you have to understand what bad means.
  • THE DEFINITION OF USEFUL DEPENDS ON THE USER
  • When creating great experiences, its not so much about doing what users expect. Instead, its about creating a design that clearly meets their needs at the instant they need it. Jared Spool
  • CORE PRINCIPLES OF UX
  • COLLABORATION
  • https://www.flickr.com/photos/kjb727/5711194174/ LEARNING FAST
  • We dig sketching because its fast, easy and disposable
  • http://uxdesign.smashingmagazine.com/2010/10/05/what-is-user-experience-design-overview-tools-and-resources/ UNDERSTANDING USERS
  • UNDERSTANDING CONTEXT
  • Context totally changes how users approach the problem I want to share my thoughts.
  • NEEDS, NOT FEATURES http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox
  • ALIGNING PERSPECTIVES
  • Squarespaces target user here is the websites audience: the casual browser. My users!
  • Squarespaces target user here is the websites administrator or content creator. ME!!!
  • WHAT DOES UX IN ACTION LOOK LIKE?
  • Source: UX for Lean Startups
  • http://www.jjg.net/elements/pdf/elements_simpleplanes.pdf
  • http://www.discoverdesign.org/design/process
  • http://www.discoverdesign.org/design/process
  • http://www.discoverdesign.org/design/process
  • http://www.discoverdesign.org/design/process
  • UNDERSTAND THE PROBLEM
  • https://people.musc.edu/~paggis/WebMakers/pix/UseSidewalks.jpg
  • A problem can have multiple solutions, but the correct design depends on what the user needs.
  • GOOD PROBLEM DEFINITIONS BAD: People forget to take their pills EHH: People with complicated pill schedules forget to take their pills GOOD: Tom needs to take his antibiotics every 12 hours GOOD: Young, busy professionals forget their pills GOOD: Chronically ill people need to take specific pill combinations multiple times a day
  • Define your problem. tell us about the project youll be working on. what problem are you trying to solve? who are you trying to solve it for?
  • INTERVIEWING
  • UX DETECTIVE WORK Competitive analysis Market analysis Google trends Tweets and Facebook comments Support calls Metrics Interviewing
  • IT DOESNT HAVE TO BE COMPLICATED 1. Decide what you want to learn 2. Decide who you want to learn about 3. Decide where you will learn it 4. Decide how you will learn it
  • Please show me how you organize your primary source material GET THEM TO SHOW, NOT TELL
  • Here, student drew a picture of her studying setup. She arranges all her materials into different piles by time, and then re-arranges them by usefulness as needed.
  • DECIDE WHAT YOU WANT TO LEARN Goal: Create an app that helps personal trainers and their clients work together better Interview objectives: learn what information PTs and clients are sharing now learn how the team keeps track of overall workout program progress learn what tools clients use during actual workouts on-site
  • Goal: Create an app that helps personal trainers and their clients work together better Interview objectives: learn what information PTs and clients are sharing now during sessions learn how the team keeps track of overall workout program progress learn what tools clients use during actual workouts on-site DECIDE WHO YOU WANT TO LEARN ABOUT
  • Goal: Create an app that helps personal trainers and their clients work together better Interview objectives: learn what information PTs and clients are sharing now during sessions learn how the team keeps track of overall workout program progress learn what tools clients use during actual workouts on-site at the gym DECIDE WHERE YOU WILL LEARN IT
  • Goal: Create an app that helps personal trainers and their clients work together better Interview objectives: learn what information PTs and clients are sharing now walk me through the history of your working relationship observe: what do they talk about during their sessions? learn how the team keeps track of overall workout program progress learn what tools clients use during actual workouts on-site DECIDE HOW YOULL LEARN IT
  • DOCUMENT IT Your options: Notes Audio Photos Videotape Sketches Be creative
  • AFTER THE INTERVIEW debrief with team as soon as possible! scribble down top 5 impressions refine interview guide if needed
  • INTERVIEWING TIPS Your most powerful tool is show & tell! Ask questions that allow for explanations & stories Ask why, even if it seems dumb or obvious Use silence to your advantage - wait 3 seconds after they finish a sentence Listen, listen, listen! Be engaged in your body language & dont check your phone Resist the urge to correct them! their misconceptions are clues to go digging For more, check out Steve Pordigals Interviewing Users
  • Exercise: Interview Pair up with someone in class. One of you come see me for your secret objective.
  • Exercise: Get ready to interview Pair up with someone in class & brainstorm show and tell questions for your project.
  • Homework: Plan your interview objectives, location, questions. Interview 3 people who fit your target user. Bring notes next week!