Session 1 Data Center Server Architecture Anderson Trans

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    Data Center Server Architecture

    Jim AndersonMike Wilson, Firefly

    Cisco Unified ComputingSales Training Series

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    Agenda

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    O verview of the Server Market

    What Drives Server O pportunities?

    Server Technology O verview

    Questions and Answers

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    S erver ApplicationsWhat and Where

    Email

    Email

    Web FarmWeb Farm

    ManufacturingManufacturingCRMCRM

    CloudCloud

    HPCHPC

    DatabaseDatabase

    File/PrintFile/Print

    E mailE mail

    E mailCollaborationCollaboration

    DATA CENTERDATA CENTER

    File/PrintFile/Print

    Appliances Appliances

    DatabaseDatabase

    BRANCH OFFICEBRANCH OFFICE

    REGIONAL OFFICEREGIONAL OFFICE

    BusinessIntelligence

    BusinessIntelligence

    Cisco UC

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    Why Are S ervers Important to Cisco?

    Source: IDC, Gartner

    Relative Market Values for Data Center Purchasing

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    Gartner Magic Quadrant

    IBM 30.2%

    HP 30.7%

    Dell 12%

    Fujitsu 5.1%

    Others 12.4%

    S un 9.5%

    S ource: IDC, December 2008

    Leaders offer a range of standardized optionsIBM and HP 80+ share of

    blade server marketVisionaries focus on a singleapproach:

    Data Warehouse appliances:T erada t a and Ne t ezzaDedicated rack/server solutions:E

    g enera, Ra ck able Sy st em s

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    O verview of the Server Market

    What Drives Server O pportunities?

    Server TechnologyO

    verviewQuestions and Answers

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    Increasing P ressures for the Data Center

    Focus on Costs S LA MetricsGreen Initiatives Global Availability Compliance

    New Business Requirements

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    Increasing P ressures for the Data Center

    Focus on Costs S LA MetricsGreen Initiatives Global Availability Compliance

    New Business Requirements

    P ower & Cooling P rovisioningAsset Utilization Threat P revention Bus. Continuance

    Operational Limitations

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    Data Center Evolution

    Mainframe$5 B annual market in 1970sMaking a comebackIBM 90% market share

    Data Center 1.0

    Application Architecture Evolution

    CentralizedCentralized

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    Data Center Evolution

    Mainframe$5 B annual market in 1970sMaking a comebackIBM 90% market share

    Data Center 1.0

    Application Architecture Evolution

    CentralizedCentralized

    Data Center 2.0

    DecentralizedDecentralized

    Client- S erver andDistributed ComputingDominant from the1990sthrough 2004In & out of the DCFocused now on SMB market

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    Data Center Evolution

    Mainframe$5 B annual market in 1970sMaking a comebackIBM 90% market share

    Data Center 1.0

    Application Architecture Evolution

    CentralizedCentralized

    Data Center 2.0

    DecentralizedDecentralized

    Data Center 3.0

    Virtualized andS ervice-Oriented$5 4B Server MarketIncreasing demandDriven by S O A concept

    VirtualizedVirtualized

    Client- S erver andDistributed ComputingDominant from the1990sthrough 2004In & out of the DCFocused now on SMB market

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    Data Center Evolution

    Mainframe$5 B annual market in 1970sMaking a comebackIBM 90% market share

    Data Center 1.0

    Application Architecture Evolution

    CentralizedCentralized

    Data Center 2.0

    DecentralizedDecentralized

    Client- S erver andDistributed ComputingDominant from the1990sthrough 2004In & out of the DCFocused now on SMB market

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    Data Center Evolution

    Mainframe$5 B annual market in 1970sMaking a comebackIBM 90% market share

    Data Center 1.0

    Application Architecture Evolution

    CentralizedCentralized

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    Data Center Evolution

    Mainframe$5 B annual market in 1970sMaking a comebackIBM 90% market share

    Data Center 1.0

    Application Architecture Evolution

    CentralizedCentralized

    Data Center 2.0

    DecentralizedDecentralized

    Data Center 3.0

    Virtualized andS ervice-Oriented$5 4B Server MarketIncreasing demandDriven by S O A concept

    VirtualizedVirtualized

    Client- S erver andDistributed ComputingDominant from the1990sthrough 2004In & out of the DCFocused now on SMB market

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    S erver Consolidation

    DC

    E mail Manufacturing CRM E RP

    DATA C EN TE R BRA NCH O FFIC E

    RE GION AL O FFIC E

    File/Print Database Sales

    Web Farm HPC

    Authentication

    File Print

    Authentication

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    Benefits and Challenges with S erver Consolidation

    Consolidation is a huge driver for server purchasing today:

    80% of IT organizations activelyinvolved

    $

    25

    B market in 2009 S tepping stone to virtualization

    and the DC 3.0 vision

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    P ower Requirements Continue to Grow

    20002U servers

    2kW

    20021U servers

    6kW

    2006Blades24kW

    2009Blades42kW

    Heading towards 50kW

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    Its not just about greening its about the bottom line.

    P er Rack Watts per S q Ft

    Energy Cost

    2kW 67 $3 ,0944kW 1 33 $ 6,199

    6kW 200 $12,064

    24kW 800 $48,2 57

    40kW 1 333 $ 98,9 55

    % of WW electricity usagefor Data Centers 0.8 3%(Estimates vary)

    Cost of electricityUS Commercial

    S ector Avg(2008)

    $ 0.0957/k WH

    4,581

    Total electricity consumption15 ,7 46 Worldwide (2007)

    US (2008)

    Billionk WH

    Sample E nergy Costs Per Rack

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    Its not just about greening its about the bottom line.

    P er Rack Watts per S q Ft

    Energy Cost

    2kW 67 $3 ,0944kW 1 33 $ 6,199

    6kW 200 $12,064

    24kW 800 $48,2 57

    40kW 1 333 $ 98,9 55

    % of WW electricity usagefor Data Centers 0.8 3%(Estimates vary)

    Cost of electricityUS Commercial

    S ector Avg(2008)

    $ 0.0957/k WH

    Cost of powering Data CentersEstimated, U S only $2 .9 10.9 B

    4,581

    Total electricity consumption15 ,7 46 Worldwide (2007)

    US (2008)

    Billionk WH

    Sample E nergy Costs Per Rack

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    ConsolidationConsolidation

    What is Driving and Enabling S erver Consolidation?

    Multi-core Architecture

    Blade Servers

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    ConsolidationConsolidation

    `

    What is Driving and Enabling S erver Consolidation?

    Multi-core Architecture

    Blade Servers Server Virtualization

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    Increasing Adoption of S erver Virtualization

    0%

    20%

    40%

    60%

    200 5 2007 2009 2011 201 3

    VM P enetration of Installed Workloads

    7%

    61%

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    Increasing Adoption of S erver Virtualization

    VMs (finally) making inroadsinto the DC

    The VM installed base was 2.9million in 2007 only about 7% of the total DC server market

    Anticipated to be over 60% within 4years

    Impact on server architectureVMs enable full usage of multicoreVMs driving higher memory and I/ O requirements

    S ervers more commoditizedNo lock-in with workloadsBlades more attractive lock inwith technology

    0%

    20%

    40%

    60%

    200 5 2007 2009 2011 201 3

    VM P enetrationof InstalledWorkloads

    7%

    61%

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    What Drives S erver P urchases?

    ?

    More usersMore usersMore

    serversneeded

    Morepowerful

    applications

    Morepowerful

    applications

    Moreserversneeded

    Rewrite Applications

    Rewrite Applications

    Moreserversneeded

    Traditionally, application deployment but is that changing?

    Virtualization

    Multicore

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    O verview of the Server Market

    What Drives Server O pportunities?

    Server Technology O verview

    Questions and Answers

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    Rack S erver Architecture

    CPU

    Memory

    ChipsetChipset

    I/O10Gig EPCI-X

    SATA

    Monolithic architectureCPU, memory, and I/ O areall integrated through on-board chipsets

    Limited upgrade paths:CPUs can be upgraded(rarely done)Memory can be upgradedI/O cards can be added buton-board I/ O architecture isnot upgradeable

    Not scalable or flexible asa data center solution

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    Blade S erver Architecture

    Decouples compute power from networkand storage I/ OO ffer customers more flexibility andscalability

    Reduces cabling requirements

    CPU

    I/O

    O nboard Admin Network Module

    Power Backplane

    Fans

    Networking Midplane

    Blades

    Power Module

    Memory

    HBANIC

    SA NLAN SA NLAN

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    CPU Interconnect

    Multi-core C P U Architecture

    CP U

    L1 L2

    CP U

    L1 L2

    Application

    Scheduler

    Memory

    I/O

    Traditional S MP Multicore S ystem

    MemoryController

    L2 CacheSystem Memory ( NUMA)

    X86 Core with L1 Cache

    I/O

    Core/Cache/Memory Footprint of a virtualized O S Instance

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    P arallel LAN S AN infrastructure:Currently many DC servers have 5+connections per server

    Virtualization drives higher bandwidth to the

    server Leads to an inefficient and costly

    network infrastructure:Higher adapter and cabling costs

    Plus downstream port costsMultiple fault domains; complex diagnostics

    Management complexity; firmware, driver patching, version management

    S erver I/O Requirements

    GE

    GE

    GE

    GE

    FC HBA

    FC HBA

    10/100

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    S erver I/O Cabling

    P edestalS ervers

    1U P izza BoxS ervers

    BladeS ervers

    4-9 cables per server (LAN + S AN + K VM)

    No cable pathways

    4-9 cables per server Up to 336 cables per rack

    Rack cable management

    2-8 uplinks per chassis8-32 uplinks per rackUplinks are increasingly10GEhigher TCO vs GE

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    Virtualization Drives 10GE and I/OConsolidation to the S erver

    10GE

    10GE

    FC HBA

    FC HBA

    10/100

    FCoE

    FCoE

    10/100

    OS+App

    Hypervisor

    OS+AppOS+AppOS+App

    OS+App

    Hypervisor

    OS+AppOS+AppOS+AppOS+AppOS+App

    OS+AppOS+AppOS+AppOS+App

    GE

    GE

    GE

    GE

    FC HBA

    FC HBA

    10/100

    OS+App

    Hypervisor

    OS+App

    Low C P U utilizationI/O capacity is thebottleneck

    CP U utilized more10GE mitigates I/ObottleneckS till too many cables!

    S ingle (redundant)I/O channel for LAN and S ANOptimized system

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    S erver Management Challenges

    DiscoveryDiscovery

    P rovisioningP rovisioning

    InventoryInventory

    S oftwareDistribution

    S oftwareDistribution

    S ystemMonitoring

    S ystemMonitoring

    ManageLAN/ S AN

    P orts

    ManageLAN/ S AN

    P orts

    In-Band/Out-of-Band

    Management

    In-Band/Out-of-Band

    Management

    BladeChassis

    Management

    BladeChassis

    Management

    ReportingReporting

    S erver Management

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    S ummary

    The server market is undergoing a major paradigm shiftTraditionally, simple scaling drove server purchases: Number of users, new application deployments

    Today, server consolidation is driving the market: Logical architectureenabled by virtualization Physical architectureDC facilities requirements 60% of deployed servers are opportunities for DC consolidation

    Blade servers are becoming dominant in the DCBlade servers are the only growing server segment: Agilityindependently scale compute, memory, and I/ O

    Simplified managementservice-oriented provisioning

    The server market is undergoing a major paradigm shiftTraditionally, simple scaling drove server purchases: Number of users, new application deployments

    Today, server consolidation is driving the market: Logical architectureenabled by virtualization Physical architectureDC facilities requirements 60% of deployed servers are opportunities for DC consolidation

    Blade servers are becoming dominant in the DCBlade servers are the only growing server segment: Agilityindependently scale compute, memory, and I/ O

    Simplified managementservice-oriented provisioning

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    O verview of the Server MarketWhat Drives Server O pportunities?

    Server Technology O verview

    Questions and Answers