Ses social comparison theory

San Francisco • September 10–13, 2013 • #SESSF @SESConf

improving lives via social adsspot liars, prod pain points, touch aspirationsaaron levyseer interactiveppc team lead

San Francisco| September 10–13, 2013 | #SESSF | @SESConf

@bigalittlea

BIG A

smaller a

…like the first two letters of my name…

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seer.is/socialses


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SEM model(…no, seriously)


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who’s worse off?it‘s not that bad


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i may not be a 1%er… but i‘m at least a 6½

%er


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targetsads

profit


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agegenderlocationeducationinterests


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at least 2 setsif not more


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inclusive targeting


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strong followingengaginginfluentialresponsive#hashtag


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seer.is/socialsesseer.is/sesjobs

seer.is/bikems150me + pudding

Ses social comparison theory

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