Online Video – A Year in Review

YouTube = Major Search Engine• YouTube becomes the 2nd largest search engine in terms of search queries• #1 Video search domination continues

– 54% of online consumers reported using the site to discover video1

– July 2009 – 3.6 Billion search queries, 27% of all Google queries2

YouTube & Google Keep Going & Going• Enhancements, monetization & more

– HD, 16:9 widescreen player, 2G upload– Captions, annotations, translations, speech-to-text…– Google mail, chat, maps – all integrate video– Click to buy, promoted videos, monetization, etc…

Sources: 1JupiterResearch/NPD Group Individual User Survey (6/08) – 2 Comscore Search Rankings (7/09)

Online Video Year in Review – The 1.6B lb Gorilla

Social media + video working together• CNN & Facebook – Inauguration• YouTwitFace• Iranian protests

Efforts into video discovery & retrieval• Adobe teams up with search engines• VideoSurf and others dive deeper into video

Mobile video goes crazy• YouTube states “1700%” increase Jan-July• iPhone 3GS = 400% increase

Recent news• Firefox 3.5 launches with HTML5• Google acquires On2 Technologies

Online Video Year in Review, So Much Change

Moving Forward – The Next Wave

The Next Wave for Online Video – Moving Forward

What’s Next for Video SEO?• HTML 5 and Open Video

– Firefox 3.5, Safari, Chrome Beta– Don’t believe it?

• Youtube.com/html5• Adobe OSMF (strobe)

• Advanced Recognition Technologies– Speech-to-text - GAudio, Goog-411, Google Voice– Object recognition – Google & UCSD– Facial recognition – VideoSurf, Google

What Does this Mean for Video SEO?• Change is inevitable – Moving target• Quality is key, best practices, flexibility & continual Learning

ReelSEO – The Online Video Marketer’s Guide

“The search engines are constantly developing their algorithms and it’s a pretty-fast moving area. Its

why a site like ReelSEO is so valuable.”

- Adam Berrey, SVP Marketing, Brightcove

What The #$% is ReelSEO & Why Should I Care?

What is Video SEO? “The application of SEO and online video publishing best practices to ensure

that video content achieves maximum discoverability across search engines & ultimately, visibility amongst your target audience”

What is Our Focus?Objective & valuable news, tips, trends, & observations about the worlds of

online video, search, & social media.

Topics• Video marketing, advertising, SEO, production, etc…• Video industry coverage – platforms, mobile, market research, etc…• Video discovery trends – universal search, video search, YouTube

What The #$% is ReelSEO & Why Should I Care?

A Few Popular Articles & Pages• ReelSEO.com/seo-for-video/ - All our video SEO tips & tutorials• ReelSEO.com/youtube-ranking/ - Observations on YouTube rankings• ReelSEO.com/video/featured/ - Our most thoughtful efforts• tv.reelseo.com – Videos about the world of online video

More to Come – Stay Tuned• Webinars on video SEO & video marketing• More tutorials, testing, tips, etc… • Email newsletters• More video coverage• Conference participation and coverage

– PubCon 2009– Streaming Media & Online Video Platform Summit

Quick Tips for Universal Search Thumbnails

Can Your Site Show up with Thumbnails? YES• Allow direct link to video file, easiest way for SE to discover• Submit MRSS and/or XML sitemap to Google• Add relevant video to existing ranked pages – BAM• More info at ReelSEO.com/google-mrss-xml/

Thumbnail Power

Other Great Resources for Online Video News

Resources I Follow to Keep Up• Online Video News

– Media Post Video Insider– Adage Web Video Report– Fierce Online Video– WillVideoForFood – by Nalts, the “Viral Video Genius”– StreamingMedia.com– Beet.tv– YouTube Blog and YouTube Biz Blog

• Social, Search, and More– Mashable– Web Pro News– Contentinople

• More & OPML - ReelSEO.com/video-news-resources/

Thank YouMark R. Robertson

Founder, Customer Service, Webmaster, etc….

www.reelseo.com

@ reelseo

Facebook.com/reelseo

ReelSEO.com/feed/