1. SERVING LOCALLY GROWN: THE SMITHSONIAN AMERICAN ART MUSEUMS EXPERIMENT WITH GOING LOCAL K. Tierney Sneeringer, Smithsonian American Art Museum

2. Overview

• Major Findings

• Washington, D.C.

• Smithsonian American Art Museum and Luce Foundation Center

• Going Local at the Museum

• Conclusion

3.

• Connecting with local artists

• Going beyond your collection

Museums in a touristy city arent just for tourists.

4. Major Findings

• Programs featuring local presenters are attracting more local visitors

• Young adults are more likely to attend the music program

• People are hearing about the programs by word of mouth and social media outlets

5. Washington, D.C.

6. Smithsonian American Art Museum

7. Luce Foundation Center

8. Luce Foundation Center, continued Draw & Discover Scavenger Hunts

9. Going Local at the Museum

10. Artist Talks From The Washington Post

11. Luce Unplugged

12. Luce Unplugged Survey Results Google Map of zip codes listed on Luce Unplugged surveys

13. Luce Unplugged Survey Results, cont.

14. Luce Unplugged Survey Results, cont.

15. Major Findings

• Programs featuring local presenters are attracting more local visitors

• Young adults, visitors ages 18 to 30, are more likely to attend the music program

• People are hearing about the programs by word of mouth and social media outlets

16.

• Connecting with local artists

• Going beyond your collection

17. THANK YOU! Contact: SneeringerT@si.edu