Services Marketing Launching Foreign Services In Pakistan

Presented Byȸ Ali Zulfiqarȸ Asadullah Bashirȸ Noman Shiekhȸ Iqra Ishtiaqȸ Safwan Saleemiȸ Javed Iqbal

Presented Toȸ Mam Shafaq

Naeem

Lahore Business School (LBS)

Task & Discussion

• New foreign service (currently running in a foreign country)• Bring valid and reliable

arguments for the success• Empirical research• Secondary research• Analysis

• Marketing Mix• Potential, Tapped &

Untapped (Market)• Why In Pakistan (Scoop)• Marketing Communication

Mix• SWOT Analysis• Conclusion• Recommendations

Questions

Gender

How Many People want To Be Slim?

Male Female

Service Offers

Services For Reducing Weigth In Pakistan

Gym Dance Walk Other

How many Girls Want To Reduce Some Weight?

Exercise Benefits

• Reduce Stress• Boost Happy Chemicals• Improve Self-Confidenc• Boost Brain Power• Sharpen memory • Increase Relaxation • Helps control weight.

JazzerciseDance, strength training, yoga, Pilates, and kickboxing into one fun and effective total body workout.

Dance-fitness classes, conventions, apparel and accessories

Years

U.S Canadian

International

Company Owned

2013 6,854 186 1,500 3

2012 6,984 183 1,474 2

2011 6,763 165 1,251 2

2010 6,627 149 1,233 2

Total 27,228 683 5,458 9

Jazzercise (Introduction)

Illinois, in 1969, Judi Sheppard Missett Teaching traditional jazz dance classes in

Evanston Southern California, she started training other

instructors in the Jazzercise program in 1977 Six years later, began franchising Carlsbad, California, Jazzercise's instructors teach

its total-body conditioning program to almost half a million participants each year in the United States and more than 30 other countries.

Jazzercise

Mission (What We Do)

• We Develop & Market Fun & Effective Fitness Programs & Products That Enhance The Well Being of People of All Ages

Philosophy (What We Believe)

• We Believe Fitness is an important aspect of well-being & enhances the overall quality of people’s Live therefore, Jazzercise is committed to helping people understand & value the importance of health & Fitness

Jazzercise - Vision

• We Strive To Educate: Inform the public about the physical and emotional benefits of Jazzercise, worldwide.• Understand: Embrace customer information that will

enable us to anticipate and deliver on customers' needs• Innovate: Expand our product and service offerings with

creative and effective fitness solutions.• Inspire: Draw upon our passion and enthusiasm to

motivate others to maintain a healthy lifestyle.• Affect: Make a difference in the lives of the people we

touch on a daily basis.

Jazzercise Offers• Fitness Class• Dance Classes• Yoga• Kickboxing• Strength Training• Pilates• Junior Jazzercise

• Accessories• Tops• Bottom• Thanks and cameos• Shoes• Socks

Jazzercise Shops

Potential Market

Potential Market • 20% Women's • 25% Young Girls• 15% Children • Statistics

Tapped Market • 2 to 5 % Already Capture And

Using The Some Services To Reduce Waste• While Most Women Go For Walk

In Some Garden Because of Not Available Cheap Services for women only

Why Jazzercise In Pakistan?

Currently In Pakistan• Private Dance Classes (olx, online

classes)• People do Yoga by getting Online

Training from other countries.• Not A single Well established

Institute working in Pakistan.• A online Survey shows 40 to 55 %

people like Dance want Such a institute .

What we introduce…• A established Institute that treat

you professionally in all our offers.• Give you face to face training of

Yoga, KickBoxing, Strongness and dance.• Give you perfect body shape• Giving you and your child a “Feel

good Factor”

Marketing MixProduct, Price, Place, Promotion, People, Physical

Environment & Process

Marketing Mix (Product – Price)

Product• Fitness Class• Yoga• Junior Jazzercise• Accessories• Beauty• Nutrition

Price

Marketing Mix (Place – Promotions)

PlacesElite Class Residential Areas

Promotion• Advertising• Internet• T.V• Billboards • Newspapers

• User Free Trials• Gifts Vouchers

Marketing Mix (Environment– People)

Physical Environment

• Environment must be calm and clean so customer feel free to do their work• Equipped with all facilities

so customer need any thing get it

People

• Employees • Management• Customer Service

SWOT AnalysisStrength, Weakness, Opportunity & Threats

Single well known company

Not a single competitor

Global Brand Professional trainers First service also for

Childs Younger's interest

• First movers

• Awareness

• Play World For Children

• Baby Care Centre

First mover Young generation

interest No competitor New Market

People Behavior Gym Major threat from Social

circle May be people not come

due to social pressure

Strength Weakness

OpportunityThreats

Marketing Communication Mix

Direct Marketing, Selling Personal, Sales Promotion

Thank You So Much Any Questions??