Services Catalog - MKTDIRECTOR Marketing Consulting · 2018-06-06 · Services atalog 2 Digital...

1 Copyright 2017 - MKTDIRECTOR, LLC. All Rights Reserved

Services Catalog


MKTDIRECTOR helps your business grow by supporting your Marketing.

MKTDIRECTOR is a vertical marketing services business that covers from the Strategic side of the Marketing for your company,

to the Implementation of it.

We bring an experienced team of more than 15 years in the Marketing and Sales fields:

results-oriented teams with strong implementation capacity.

Your Marketing, Outsourced

Why us?

• CMO Level Marketing Strategy Expertise

• Marketing “on the field” Expertise

• Experience from Start-Ups to Big Corporations

• Product/Service Marketing, Digital Marketing and Communications Expertise

• Pragmatic Marketing, we go “straight to the point”

• Worry-Free Turnkey Projects


Our DNA

THE STRENGHT OF OUR VALUES IS WHAT MAKES US UNIQUE

The goal is that managers and directors find a committed partner in MKTDIRECTOR, with a winning spirit that harbors a passion for

adventure, not only contributing with their knowledge and strength, but also with their heart. We bet with you to win.

• Excellence

We offer you the best service to

surpass your expectations, our

success is measured by our

client’s success.

• Passion

We have the necessary

strength to lead, inspire and

motivate all your

stakeholders.

• Proximity

We are by your side, ready

to listen and

empathize. We practice

what we preach. At

MKTDIRECTOR, you will find

people more than willing to

give you a hand.

• Think BIG

We have a healthy ambition

based on our belief in our

work capacity and rigorous

and professional attitude.

We will fully develop your

potential, a potential which

you are not sometimes

aware of.

• Proactivity

We are focused on

opportunities, we act and

we always remain confident

in our skills.

• Integrity

We treat our clients,

suppliers and partners with

respect, honesty and clarity.

• Results

We are results-oriented,

always focused on achieving

the maximum yield possible

by strictly offering what the

client really needs.

• Challenge

We bet with you to win

while others just try to not

lose.


Services Catalog

Services

We divide our Services into four main pillars:

Product/Service

Management

• Marketing Plan & Budget

• Marketing Segmentation

• Sponsorships, Endorsements

& Licensing

• Big-box Retailer Strategy

• Marketing Coaching

2 Digital

Marketing

• Business & e-Commerce

Website Design

• Search Engine Optimization

• Search Engine Marketing

• Content Marketing

• Social Media

• E-Mail Marketing

• e-Bay/Amazon/Walmart

Seller/Vendor Management

Marketing

Communication

• Sales Support

• Print (catalogs/leaflets)

• Video/TV Commercials

• Digital Ads / Banners

• Branding

• Trade Shows

Product/Service

Management

• Product/Service

Development

• Pricing

• Category Management

• Packaging

• Market Research

Marketing

Consulting 1 3 4


Services Catalog

Marketing Consulting

CREATE A STRATEGIC BLUEPRINT

2 Digital

Marketing

• Marketing Plan & Budget

A road map for your Marketing Department: A strategy, tactics and action plan to deliver a consistent program.

• Market Segmentation

Know your consumers and what you need to do to sell your product or service to them.

• Sponsorships, Endorsements & Licensing

We help companies achieve their goals in terms of media Sponsorships, Endorsements or Licensing agreements. Covering from

the negotiation process to the legal aspects of the agreements.

• Big-Box Retailer Strategy

We have experience in selling products to retailers of the size of Walmart or Amazon, let us guide you on how to approach them,

what strategy to follow, pricing, presentation, etc.

• Marketing Coaching

We offer a “CMO rental” service, you can have us in your company part/full time and give coaching to CEO’s, CMO’s or Marketing teams. We

can do anything from Marketing auditing to Marketing department restructuring.

1

Put our experience to work for you by creating a strategic blueprint. Optimize your marketing strategies, we deliver strategies to create mutual value for you and your customers.


Services Catalog

Digital Marketing

A PASSION TO USE THE POWER OF THE INTERNET, TO GROW YOUR BUSINESS

• Business & e-Commerce Website Design

Stunning Websites, Business oriented, responsive design. We analyze your competitors and based on that we develop the website, its

content, we run our exhaustive quality control and launch it. SEO optimized with a design aligned to your brand values.

• Search Engine Optimization

Effective Search Engine Optimization. We help you establish your brand in search engines and make your website profitable. We are Digital Mar-

keting Experts and we use methods with 100% compliance with Google.

• Search Engine Marketing

Maximize your online presence, generate interest, be persuasive. Expertise in Pay-Per-Click, Google Adwords, Link-Building, Social Media

Advertising.

• Content Marketing

Content that shines. We develop A+ content , high quality content to make your customers fall in love with your product or service. We

work with a team of experts in developing optimized content for your business.

• Social Media

We make your social media stronger and more intensive in order to gain awareness. We develop social media campaigns and marketing for you. We

use the latest Social Media analytics tools to show you the results.

• E-Mail Marketing

We maximize the potential of your database, designing stunning newsletters that have an impact. Keep your customers and contacts aware of every-

thing that you do, and use it as a reason to monetize a new product, service, or a marketing action.

• E-Bay / Amazon / Walmart Seller Vendor Management

We manage your online stores for you, creating A+ content, processing orders, running promotions, we grow your online business.

2


Services Catalog

Marketing Communication

SHORTEN SALES CYCLES, SUSTAIN DEMAND AND PREFERENCE FOR YOUR PRODUCT/SERVICE

• Sales Support

We give Support to your Sales Team, that means, from a PowerPoint presentation for a specific product or service, to Pricing, Sales

Sheets or preparing a Sales Meeting. Everything related to helping your Sales Team to drive sales in terms of Marketing.

• Print

We design your catalog, leaflet, promotion, and print it for you, as a turnkey project.

• Video

We develop videos for your company, from a :15 second TV commercial to a Product/Service video review for your website. We work

with you to design from the concept, to the storyboard, filming, or funding.

• Digital ads / Banners

We design beautiful banner ads for your company, all sizes, following the branding and communication strategy of the company.

• Branding

We make your brand unique, we connect your brand and every aspect of it with an experience. We build a consistent theme that gives

you a differentiated presence in the market.

• Trade Shows

We do everything for you for a successful Trade Show, we design the booth, we build it, we run the promotions during the show, we take

care of the personnel, services, etc. A complete turnkey project.

•

3


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Product / Service

WE CAN BE AT ALL STAGES

• Product Development

We have experience in the design, creation and marketing of new products, designing and executing a methodology for guiding all the

processes involved in getting a new product to market. Managing any product/service, from product specification, packaging, communi-

cation, features, and pricing, to competitor analysis.

• Pricing

Define your strengths and weaknesses against your competitors, and how your product is going to be sold. We build a pricing strategy

that will give you consistent margins and products/services range and market logic.

• Category Management

How to classify our products or services, how to differentiate them from each other, how to communicate them, and how they compare

against the competitors.

• Packaging

We have extensive experience developing packaging for our customers, from the sourcing or format of it, to the design. Product and

packaging design requires detailed knowledge of products, packaging and the distribution environment, as well as the interaction be-

tween them.

• Market Research

We gather information from target markets and customers. Market research is one of the key factors used in maintaining competitive-

ness over competitors and awareness of customer needs.

•

4

OF THE PRODUCT/SERVICE LIFECYCLE


Services Catalog

Customers

“Thanks to MKTDIRECTOR, today Euro Goods has a stronger presence in retail stores as well as on the Internet. I have utilized

their services on several occasions and for different sectors, and I can only confirm that they are one of the trusted suppliers that

I can count on”

Alejandro Quintas CEO Euro Goods

Mery Alvarez Manager National Association of Permitors

“Thanks to MKTDIRECTOR we have been able to speed up the project and have all of our social media up to date. Mktdirector has

been a fundamental support for our business, they commit to your project as if it was their own and they work very hard to exceed

your expectations“

“MKTDIRECTOR has helped our company to make the right decisions in terms of marketing & sales. They have been a key reinforcement

for us to grow our business. They have delivered what they promised with passion and dedication”

Leo Cordero COO StrongerRx

“MKTDIRECTOR has been of great help for our business. They have added focus to our Marketing Strategy as well as its implementation.

They developed content for us, managed our website, redesigned the whole structure of our services, developed monthly newsletters,

manage our social media successfully, Google Adwords, etc. Today our website is more complete than ever and offers to our potential

customers a great corporate image. And most important, it is a source of quality leads and sales for us”

Jordi Pla Operations Manager Active Development


Customers


Why Outsource Your Marketing?

• You lack a specific expertise

Marketing requires a wide range of expertise: from strategists, auditors, to advertising specialists or e-commerce experts.

• Fixed costs: Hiring people and systems to handle the Marketing Department is sometimes the biggest expense in a company’s budget.

Businesses today also need to consider the dynamics of the market where they are, and how quickly today all the Marketing aspects are

changing. Outsourcing the Marketing Department allows businesses to have a variable cost instead of a fixed cost, and be more flexible

in which resources they need to have and when.

• Benchmarking: Outsourcing your Marketing allows you to compare your operations with the best practices, the experience that can

only be gained by supporting many companies is key for implementing best practices.

• Focusing on the brain: Some businesses, hire marketing teams to handle execution activities, like writing contents, and they lose the

focus of the brain, the thinkers of the company, the ones that understand the pricing, positioning, promoting of your products,

customer relationships, segmentation, etc.

• You are launching a new product or brand, or entering in a new product category: A lot of businesses are growing through diversifica-

tion, and having a variable cost in a riskier project is better than having a fixed cost.

• Rapid growth: If you need to grow faster than you do now, and you need to do it without hitting your P&L with fixed costs, you need to

partially or fully, outsource your Marketing Department, accelerating the launch of new products or distribution channels.

• Your revenue is down: When your business revenue is down, one of the first things that is usually cut is Marketing, going to an out-

source Marketing model can be the solution


Contact Us

USA:

[email protected]

Tel. +1 786-623-4041

10710 SW 29th St, Miami, FL 33165

EUROPE:

[email protected]

Tel. +34 93-557-2350

Via Augusta 158, 5th floor, suite 2 08006 Barcelona, Spain

Finding the right marketing consultant is much more important than finding a marketing consultant that is simply near you.

Location is irrelevant due to technological tools such us web conferences. We offer our services in many continents. In fact, if

you prefer it, we will go wherever you are. We have customers in USA, South America, Europe and Africa.

Is location important?

Services Catalog - MKTDIRECTOR Marketing Consulting · 2018-06-06 · Services atalog 2 Digital...

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